Christopher W.
Transactions are easy
Transactions are easy, and they have many product choices.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
Christopher W.
Transactions are easy, and they have many product choices.
Jim A.
Text alerts work well ! I don’t have any problems. I feel my gold is safe.
MR J M C A.
Informative and responsive website. Good selection of products
Joseph L.
Responsive, professional assistance and so far, other than being too expensive IMO, very convenient and I have confidence that my metals are stored in my name.
ed H.
Very easy to deal with
Mark E. C.
This is the best utility I have used. Storage costs are complete and competitive. Price charts and stock is easy to follow. Metal Stream is the best tool for dollar cost averaging into your account. I love the simplicity and user friendly service.
Phillip T.
No problems have been encountered for all the years I have had my account with HAA. But with the soaring prices of gold and silver, it would be appreciated if the management could shave the quarterly account costs somewhat.
ANGEL A.
Great information!!