GBI Direct (Formerly Hard Assets Alliance) Reviews | Read Customer Reviews of gbidirect.com

GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

4.4287 reviews
Investments & Wealth
485 Lexington Avenue, Suite 304, New York, New York

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GBI Direct (Formerly Hard Assets Alliance)

About GBI Direct (Formerly Hard Assets Alliance)

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.

Also known as: gbidirect.com
Website: gbidirect.com
Category: Investments & Wealth
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 32% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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GBI Direct (Formerly Hard Assets Alliance) reviews

Showing 211 reviews with 5 stars · Clear filters

Ronald K.
Sep 7, 2021
I was short 6 coins
I was short 6 coins. I called to complain. Jenelle said she would investigate and it would take about 6 weeks for an answer. Within a mater of days the situation was resolved and I receive my missing coins.
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Breck
Sep 1, 2021
Storage procedures
I requested info re storage procedures. Kelly quickly replied and explained to my satisfaction. thanks!
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DL
Aug 12, 2021
A+ security
A+ security. So many businesses these days do not understand basic security measures. HAA definitely does, yet makes the process very easy. Friendly support staff. All around excellent.
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Michael D.
Aug 10, 2021
Kelly always gives me personalized…
Kelly always gives me personalized service so it feels like they know me and they are wonderful at guiding me as I am new to investing in metals. Such a VIP experience compared to the large investment houses...great company if you are interested in metals.
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Tenzin Y.
Jul 22, 2021
Wonderful customer service
They did a wonderful job explaining what documents I was missing to set up my account. Very helpful! Thank you to the team and Kelly!
Response from GBI Direct (Formerly Hard Assets Alliance)Jul 22, 2021
Tenzin, thanks so much for the very positive review and great feedback, We really appreciate both! I have shared his review with Kelly. Rob - Customer Service Manager for Hard Assets Alliance
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Asa
Jun 1, 2021
Kelly is amazing
Kelly is amazing. She helped me transfer multiple accounts (business and personal) after a death in the family. Quick response time.
Response from GBI Direct (Formerly Hard Assets Alliance)Jun 3, 2021
Asa, thanks so much for the 5 star review and the accolades for Kelly. I have shared this with her. Thanks again. Rob - Customer Service Manager for Hard Assets Alliance
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Rafael V.
May 4, 2021
quick and direct answer.
I had a question about liquidity. I got an ansered quickly, with all the details I needed. Thank you!
Response from GBI Direct (Formerly Hard Assets Alliance)May 4, 2021
Rafael, we really appreciate the 5 Star Review and very positive words about your experience with us. Thanks! Rob - Customer Service Manager for Hard Assets Alliance
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Stephen M.
May 3, 2021
Fast & Responsive
Throughout the last couple years of working with Hard Assets Alliance I have only had a positive experience, and found them to be very responsive and helpful.
Response from GBI Direct (Formerly Hard Assets Alliance)May 4, 2021
Stephen, thanks so much for the very kind words and the 5 Star Review! We really appreciate your business and look forward to assisting you again in the future. Rob - Customer Service Manager for Hard Assets Alliance
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