Jun Pei Y.
Professional
Professional. friendly, and trustworthy partners.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
Jun Pei Y.
Professional. friendly, and trustworthy partners.
T C.
Lindsay was very helpful. She explained to how to update the payment information on all the accounts. I really liked that she got back to quickly. Thanks Lindsay!
MacAficio
Fantastic and responsive team delivering a much needed product and service.
S. M.
Jenelle has been extremely helpful to me recently answering my questions so that I can make wise choices for my gold/silver investments at HAA. She’s been very honest with me. Fantastic customer service! Thank you!
James K.
I thought that were very helpful and kind especially Kelly.I will recommend Hard Assets Alliance to all my friends and family.
Stephen
Sam was outstanding! I didn't feel rushed, pushed nudged in any way. As a newbe, she attended to my how-to questions providing me with informative and useful answers.
Brian
I expected my problem to be solved but not with the speed that Jenelle produced it (and the solution lay in another organisation!). Well done, Jenelle, and HAA.
Greg S.
I had a great deal of trouble establishing an account and then simply being able to log in. Too complex to explain. But Janelle trouble shot everything for me. She was very knowledgeable right down to suggesting I "clear all data" on my Chrome browser! If Janelle is typical of the expertise at HAA, I think I'm going to like this organization going forward.