James T.
Very easy to fund my account
Very easy to fund my account

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
James T.
Very easy to fund my account
Brian A.
I just added funds to my account. All my banking information was already in place, so the process was easy.
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 27, 2026
Great to hear Brian! Our team is here aid in setting up your accounts for success!
Donald C.
Trading cash for small amounts of silver and gold. So far I been consistent doing this. I received the information about it from Jim Rickards Strategic Intelligence. I did not have much in savings. I don’t have a broker and I don’t know how to obtain one. I still receive update info from Jim Rickards Strategic Intelligence Pro, but have not acted on anything.
Fred
Very professional and polite
Dominick B.
Timely response and ease of transactions.
Dean R.
Easy to order and extremely fast shipping!
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 20, 2026
We appreciate that Dean, all shipments are sent signature required and fully insured. If there is ever a complication with your delivery our service team is here to help.
Clark & Marcy H.
It's easy. The reps are great and very helpful.
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 20, 2026
Thank you!
David L.
Good pricing and customer service
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 12, 2026
Thank you David. Always a pleasure to speak with you.