Max J.
Very helpful but unsatisfactory result.
They answered my questions but could not obtain the result I was seeking.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

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Excellent

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Showing 27 reviews with 4 stars · Clear filters
Max J.
They answered my questions but could not obtain the result I was seeking.
MCD
Easy to buy gold, silver and other commodities. Fees for storage are high.
JP
There was a problem with shipping delays in the last order, but it was rectified through a discussion with HAA.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 13, 2026
Thank you for being so patient while the vault processes your shipping requests according to your details.
Teri A.
Generally, good experiences, response sometimes slower than I would like.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 13, 2026
With the recent spike in demand, we do appreciate everyones patience as our team gets through all email inquiries. For immediate response, please do not hesitate to call us directly!
Anne S.
Good reputation and easy access
George54
Reputation as being a safe place to keep Gold Holdings. Has been responsive for mailings. Would like buy-back options for home kept holdings with competitive values.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 11, 2026
Thanks George! This feature is in the works ;)
Constantinos K.
Overall, I am pleased with the experience I had so far, including the MetalStream purchasing allowing regular, semi-fixed purchases of metal bars/coins in fractions each period. I think the experience would be better if we are beings shown in a friendly-easy way the margins from the spot for both the buying and selling actions in a decision-assist window.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 11, 2026
Great feedback thank you!
Gwenneth J.
Easy to trade physical precious metals.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 18, 2026
We are so happy to hear that. Thanks Gwenneth