Richard J. B.
Simple and very effective
Simple and very effective. Thanks for all the metal gains too!

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
Richard J. B.
Simple and very effective. Thanks for all the metal gains too!
Richard E.
The decision to do business with your company has been an excellent choice. While the bottom line counts, it is not the only criteria for measurement. Your team of professionals is obvious. Customer Service and the customers are number one. We really appreciate your company as they are hard to find. Hard Assets and Harder to Find should be your Motto! One of a kind. Thanks Richard Edmisten E.J. Tanner
Jason G.
Hard Assets Alliance provides a great service. When my father passed away, the estate required a lot of structural changes and they were very communicative and easy to work with through the entire process. And working through their online portal makes purchasing, selling and shipping metals so straight forward.
Francis
Samantha's product knowlege added a lot of value to the Hard Assets Alliance services I currently use. Notably, she proceeded with measured efficiency to resolve my issues, clarify my concerns, and simplify my website interaction. All of this delivered with much appreciated interest and empathy. What I appreciate most about Hard Assets Alliance is the streamlined website (no marketing impositions) with a winning commitment to improve both services and customer care.
Response from GBI Direct (Formerly Hard Assets Alliance)Oct 24, 2025
Thank you Francis!
Kelli T.
Ooooh my goodness, Lindsey was fantastic!! Knowledgeable, intelligent, quick, fun, fast and made my father and me so comfortable!!! She helped us so much and we would ask for her every time!!! Don’t lose her because you’ll be making a big mistake!!!! She is absolutely amazing!!!! Btw, I don’t remember the date we talked to her but it was last week….so I just put last Friday.
Elizabeth
Kind and informative customer support.
Terry K.
Sammy was fantastic in doing the requested transaction. Very professional in explaining the process to be done. Thank you!
Shepard F.
Devon was knowledgeable and persistent in fixing the problem.