GBI Direct (Formerly Hard Assets Alliance) Reviews | Read Customer Reviews of gbidirect.com

GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

4.4287 reviews
Investments & Wealth
485 Lexington Avenue, Suite 304, New York, New York

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GBI Direct (Formerly Hard Assets Alliance)

About GBI Direct (Formerly Hard Assets Alliance)

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.

Also known as: gbidirect.com
Website: gbidirect.com
Category: Investments & Wealth
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 32% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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GBI Direct (Formerly Hard Assets Alliance) reviews

Showing 211 reviews with 5 stars · Clear filters

Kim C.
Feb 2, 2026
Easy to work with
Easy to work with. Transaction setup was simple, accurate and money transfers were always on time. Good online reports showing balances and past/current activities.
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DONALD J.
Jan 31, 2026
Very good service with knowledgeable…
Very good service with knowledgeable people who answered all my questions.
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Denise Al Halabi L.
Jan 31, 2026
The HAA/GBI Direct Team are awesome
The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH IRA, which is backed via Equity Trust with real Au and Ag. Spectacular service, partners, and commitment to excellence.
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RUSS S.
Jan 30, 2026
It has always been exemplary.
It has always been exemplary.
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MARK G.
Jan 30, 2026
The Hard Assets Alliance platform is a…
The Hard Assets Alliance platform is a great place to purchase a variety of precious metals products at a competitive price. Purchases and sales are processed quickly, and safeguards are in place to ensure the security of investor assets.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
We’re so pleased that you feel confident in the security of your account! Protecting our clients’ assets with trusted vaulting partners and strict security protocols is something we take very seriously.
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PK
Jan 30, 2026
Easy to use
Easy to use. Help if needed. Good reporting. Feel secure.
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Kirk
Jan 30, 2026
Efficient process with excellent service
I set up my account for monthly automatic deposits years ago and gradually increased the amount, now to $500 gold and $500 silver and am getting very good returns. I like using custody in Salt Lake City. I did have need for access to cash a couple of years ago and process was quick and efficient. Right now with the rapid rise in gold and silver prices I am happy to keep in the vault and let value build! Quick access to account data is appreciated!
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John Anthony L.
Jan 30, 2026
Prices on silver coins are consistently…
Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying large quantities. Can’t speak about gold because I have only bought silver from HAA. On the negative side I do not like waiting five days for funds to clear.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Thanks for sharing your experience! Providing transparent, market-driven pricing on precious metals investments is something we work hard to maintain for all order sizes. We appreciate your feedback regarding the five-day funding clearance. Clearing times are in place to ensure secure transactions and protect both our clients and our platform, but we understand that speed matters. We’re always evaluating ways to improve efficiency while maintaining security. Thank you for choosing us for your precious metals purchases — we truly value your business.
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