Nick
Easy to use
Easy and great visuals.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
Nick
Easy and great visuals.
Rex W.
Bought more coins at the close of a major market correction. Price was competitive and execution was very quick. Same as usual.
Fred
Great company, trustworthy, easy to make transactions.
George F.
She explained that the sell of any PM must wait two days to clear and that the processes got into my cash account and if I wanted to have cash I must transfer it out of my cash account
W Kent E.
Representative was helpful and professional in handling my issue.
Bob F.
prompt trades. clear pricing and menu
Michael
Working with HAA has been simple and intuitive. It is a useful platform to use to accumulate physical precious metals.
Thornton
The purchase process is simple and problem free. Buy prices are above going rates, however, the mark-ups may be typical. Have not experienced the selling process yet.