Russell B.
Outstanding customer service
Your email gave me the info I needed!
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Glad it was easy and helpful!

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Showing 211 reviews with 5 stars · Clear filters
Russell B.
Your email gave me the info I needed!
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Glad it was easy and helpful!
Ian G.
Fantastic confidential service
Dennis T.
Easy online access for buying and selling. Very confident of security at the vault storage.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
We’re glad to hear that you’ve found it easy to buy and sell through our online platform. Making precious metals investing simple and efficient — whether you’re purchasing gold and silver or liquidating holdings — is a top priority for our team.
PATRICIA G.
I have been able to control my purchases and sales efficiently. The website is easy to maneuver. I like the storage relationship with Brinks and the ease and speed of closing transactions. I had some of my PM mailed to me and they arrived on time and I was pleased with the product delivered.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Thank you for your thoughtful review! We’re glad our platform makes it easy to manage your precious metals purchases and sales efficiently. It’s great to hear you value our secure Brinks vault storage and the speed of our transactions. We’re also pleased your shipped metals arrived on time and met your expectations. Whether using insured storage or direct delivery, our goal is to provide a secure, seamless experience for every gold and silver investment. We truly appreciate your trust in us!
RonMiller
Nice Website, timely statements, and decent fees masked for a bid customer experience
peter
For non-IRA account: Prices and cost are clear, support is prompt and knowledgeable. But, based on experience several years ago: their IRA partner is awful -- I would not have anything to do with that organization.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 5, 2026
Our current IRA partner is Equity Trust, as we distanced ourselves from the one from years ago. Thank you for your feedback!
Nan C.
Simple, clear, easy to use
Tevan K.
Love your website!