JohnJ
A great example of product design
This company could be a business school case study in how to properly design a product that creates a great user experience. I've designed and marketed tech products for decades. I'm always amazed (appalled really) at how so companies don't bother to understand what it's like to be their customer, and as a result, market products that are difficult to use, and interfaces that are puzzling. These folks make it easy to be their customer. Navigating the product set up is dead simple and intuitive, and the product works. What could be better than that?



