Mario M.
Very disappointing value for the price — outdated content in 2026
I joined Brand Builders Academy because of the amazing content shared by Mark Builds Brands. His free material made me believe this was an unbelievable opportunity. Since he provides so much valuable information for free on his youtube channel, I could only imagine how good a $10,000 course would be. After paying the first two installments, totaling $6,666, I decided to cancel. During my time in the program, I tested five products but felt like I kept spinning in circles without making meaningful progress. My coach, Miroslav, was helpful and knowledgeable, so my criticism is not directed at him personally. However, a coach can only help so much during a 25-minute weekly call when the training material itself does not provide a strong, modern system for getting a business off the ground. My biggest issue was that the course content felt very outdated for 2026, especially considering how quickly ecommerce, AI tools, and creative production are evolving. There was very little current training on modern AI workflows, creative tools, or platforms now widely used for producing ads. Some of the AI material appeared to come from early 2025, which already feels extremely old in this industry. Tools such as Higgsfield, which have become highly relevant for ad creation and have been widely used for months, were not covered at all. There are weekly calls with experts in different areas of ecommerce, but I personally found little value in them because I was still struggling with the foundational process. Attending more calls did not solve the main issue: I had no traction, meaningful results, or real data to bring to the experts, so there was very little I could benefit from. Mark Builds Brands was one of the main reasons I joined because I believe he is very knowledgeable. Ironically, I found his free YouTube content about customer avatars and foundational brand documents more useful than much of the paid course. His free material included more detailed frameworks and four valuable foundational documents that helped create a much more complete understanding of a product and its audience. In comparison, the paid course material often felt like a basic three-step process that was less detailed and already outdated. What made the situation especially frustrating was joining another ecommerce program that costs approximately $100 per month. After only two months and around $200 spent, I learned more and achieved better results than I did after paying $6,666 to Brand Builders Academy. Seeing that difference in value made me furious enough to finally take the time to write this review. I understand that no program can guarantee success and that students must do the work. I tested five products and made a genuine effort to follow the process. However, when a program costs $10,000, I believe the content should be exceptionally detailed, practical, and continuously updated. Based on my personal experience, the value did not come close to justifying the price. I could say more about my experience, but it would only make this review more negative, and I have already spent enough time and money on the program. I am leaving this review because potential customers should carefully compare the paid course material with the free content already available before committing to such a large investment.
Response from Ecommerce Scaling SecretsAug 11, 2026
Hi Mario, Appreciate you taking the time to lay this out in detail, especially the specific feedback around the AI content. You make an important point about how quickly AI and creative workflows are evolving and the expectation that the training should keep pace with those changes. Since your time in BBA, we’ve rebuilt that section with a new AI module and updated the overall curriculum structure. We also reached out to offer you complimentary access to the updated version, and that offer remains open if you ever want to see what’s changed. We also appreciate your kind words about Miroslav and the support he provided while you were in the program. Thank you again for the detailed feedback, and we genuinely wish you continued success with your business. BBA Team



