De Novo AgencyReviews of denovoagency.com

Denovo keeps trying to delete this, but we have talked with other artists on our "fans also like" who also admit that they have also been scammed by Elliot and James. We actually didnt use any other playlisting services other than DeNovo. Their reply is a lie. We've done further homework to confirm that Elliott and James are running a scam with playlists with bot listeners from Buffalo and Dallas. This has had a negative impact on our "artists also like". Most of them are rappers with less than 1000 monthly listeners and all are tied to the same playlist "curators" as Denovo claims to you. (We are actually an indie country act) We said that we promised to write a thorough honest review. If they'd have owned up to this and refunded us 50%, we would have included that in this review. Alas, they did not, and are using snakey language to cover their own shady tracks. The guys are clear cut liars and are preying on new artists, and coming up with not so clever replies to shift the blame somewhere else. These are BAD people and you should not do business with them, Paid $350 to be playlisted on irrelevant genre playlists full of bots from Buffalo and Dallas (do your own googling about this topic). This is the very thing we were hoping to avoid by getting involved with this company. There is a truth in their tagline about "Data Driven" marketing. If the data counts as bots in data centers feeding a Spotify page bad data, these are your guys!! There's so many points on our Spotify artist page that show how we were duped. The more digging we did, the more we realized that not only had we wasted money, we had actively paid someone to feed our account fake streams. The consultation call is more or less a predatory sales pitch. Afterwards, we addressed the data that we found and Elliot replied to us basically saying that since Spotify is paying royalties, they weren't technically "fake" streams. They also tried to take credit for us getting into Release Radar/Discover Weekly, which had happened 2-3 weeks prior to us even hearing about DeNovo Agency. Also, there's a reason that one half of this duo is a lawyer. If you so much as call this data out, James will email you in such a way that covers them legally. He emailed us saying he didn't appreciate us trying to extort him.... (We were asking for 50% of our money back) There are accounts on reddit with similar experiences with this company to verify. Do your own research. Run FB/IG/TikTok ads. Do not pay people to playlist your music. Ever.

I hired them for a 3 month Spotify campaign. After 2 weeks I had seen very low results (small playlists and around 50 streams per day). I did not get a straight answer from them on the lack of results so I asked for a refund for the remaining 2 months. They denied it and offered only to refund 1 month. Even though only 2 weeks had gone by. They even threatened me for demanding they refund the 2 months the service would not continue. I have worked with several Spotify promotion playlists and this is by far the most expensive one and the one with the least resulted I’ve worked with. I do not recommend them at all.

Horrifyingly unscrupulous. De Novo promised an "audience size" of 15,000, delivered 1500, and then claimed that the total # of subscribers to a playlist counted as "audience", even if they hadn't listened to that playlist since 1952 (or whatever.) Here is the letter I was forced to write to De Novo: Hi, Sorry, but I have to call BS on that. "Audience size" has an ordinary and regular meaning in this sentence "You can expect an audience size of about 15K-25K total listeners." I have saved a screen shot. `"About" means it could have, say, as low as 13,000. "Audience size", however, is not a synonym for "potential audience size", or any other implied modifier. In fact "total listeners" means if a single person listens to the song 100X, that reduces your obligation by 1. But the "audience size" for the song must be "about 15k-25k total listeners." The relevant definition from the Cambridge Dictionary: AUDIENCE: (dictionary cambridge org/dictionary/english/audience) the (number of) people watching or listening to a particular television or radio programme, reading a particular book (...) There is no definition for "audience" which means or implies "potential audience". Audience means audience. It's possibly simply bad English, but it remains an FTC violation, too: [Trustpilot blocked my FTC link, but Google: Truth in Advertising FTC] RESPONSE TO THEIR RESPONSE: 1. What slimy snake people. They have now committed two legal offences. Let's start with slander. This is actually actionable. These guys claim to be lawyers, they're pretty sh***y lawyers. My monthly listens are due to another song being on lots of playlists. 2. Beyond their slander, their tone here is, to put it another way, like 15th rate lawyers. On the email one of their employees wrote me it was even nastier - he actually threatened me. To be clear, De Nova THREATENED me for posting my real experience, SLANDERED me here, accompanied by a reasonable sounding response that is, if you analyse it, a slimy con. 3) De Novo could fulfil their contract by finding the RIGHT playlists, and keeping a song on them 'til it reaches the advertised number. This would, to be clear, entail rejecting unsuitable music. One might infer De Nova accept lots of unsuitable music. There is no dispute, nor alternate meaning of the word "audience". But the real thing you should remember - one of their employees threatened me like a 5th rate lawyer, privately, and the owner libeled me here, over a two hundred dollar dispute, rather than being honest, and gaining a client for life. I'd bet my budget is a quarter of their yearly revenue, so, for the final point - they suck as businessmen. Would you trust a businessman who loses a client with a mid 5 figure budget over a $200 test order (that i'll have returned by my credit card anyway)? What is the monetary damage to them, for revealing how utterly scummy they are. Let's close by pointing out they're from Florida, nowhere near anyone genuinely in any branch of entertainment except Disneyland and some boy band from the 90s I can't think of the name of. Lying, libelous, con artist, lawyers surely from the worst law school in America - what, a correspondence one? WHO HAVE NO BUSINESS SENSE AT ALL. Finally PLEASE DON'T BE FOOLED by their claims to offer coaching et al. They are a country away from the entertainment business. Not even members of any relevant (law) bar (ny/la) Stay away....