Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
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Most recent review: October 2026.
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Contrarian Thinking Completely Transformed My Business!
I joined Contrarian Thinking a little over a year ago after working with Cody at one of her workshops. Almost immediately after implementing her advice, my business had its best month ever and continued growing, with a 40% year-over-year increase in the first year and on track to achieve an additional 30% growth over that in the second year.
Contrarian Thinking has completely transformed my business and changed my life. The advice, guidance, and support I've received have been invaluable.
Thank you to Cody, Carter, and the entire Contrarian Thinking team! I can't say enough good things about my experience.
Response from Contrarian ThinkingOct 12, 2026
Ian, going from one workshop with Codie to your best month ever and sustained double digit growth is a pretty remarkable journey. What stands out most is that you didn’t just collect advice. You implemented it, kept building, and changed the trajectory of the business. Really appreciate you trusting Codie, Carter, and the CT team along the way.
AM
Amy
You have made a difference in my life...Thank you, Codie!
Thank you, Codie!
You have made a difference in my life—not financially, at least not yet—but through hope, encouragement, and motivation.
I started listening to your podcast after my husband got out of the hospital. I was searching for something positive and uplifting, and I came across Big Deal. I’m so grateful I did.
Our journey began on June 18, 2026, when my husband, Michael, fell and was taken to the ER. We never imagined that doctors would discover an AVM (arteriovenous malformation)—specifically a DAVF (dural arteriovenous fistula). We had no idea something so serious could be present without us knowing.
As a wife, I never imagined I would experience something like this personally. What makes it even more surreal is that, through my career, I am often on the other side—helping families who have loved ones with brain injuries and guiding them through some of the most difficult moments of their lives. I have spent years supporting families, but I never imagined that one day I would be the wife sitting on the other side, praying, waiting, and trying to understand what comes next.
During his hospital stay, Michael faced numerous complications, including a severe blood infection, a seizure during which he coded and severely bit his tongue, a fractured foot and toes, a diagnosis of VSD, a small-intestine ulcer, kidney function that came dangerously close to failure, fatty liver disease, a spot on his pancreas, and psoriatic arthritis.
After a four-hour surgery, the surgeon told us that Michael was incredibly fortunate they found it when they did. It was on the verge of rupturing, and the mass effect could have been fatal.
Yet through all of this, his resilience has never surprised me. Michael served in the Navy aboard a fast-attack nuclear submarine, and he always says:
“You can’t hurt steel.”
This journey has shown us an incredible amount of strength, resilience, faith, and love. We are deeply grateful for every prayer, every kind word, and every person who has supported us along the way.
Your podcast has been one of those unexpected sources of encouragement for me during a very difficult chapter. It has reminded me to keep moving forward, stay hopeful, and look for the possibilities even when life feels overwhelming.
Thank you for what you do and for the hope you put into the world. It has meant more to me than you can imagine.
With gratitude,
Amy
Response from Contrarian ThinkingOct 12, 2026
Amy, thank you for trusting us with something this personal. Knowing that BigDeal and Codie’s words gave you even a little hope and encouragement while you and Michael were navigating such an unimaginable chapter means more than we can say. We’re wishing you both continued strength as you keep moving forward.
CB
Cuffs B.
Seriously, 5 Stars!
Seriously, Contrarian Thinking offers an extreme value for business owners and soon-to-be business owners. From mindset, to very actionable step-by-step guidance, and a world-class group of coaches, I highly recommend this to anyone interested in or already in business ownership!
Response from Contrarian ThinkingOct 9, 2026
Thanks for the 5 stars. It means a lot to hear that the mix of mindset, step-by-step guidance, and coaching is helping make ownership feel more accessible and actionable. That’s exactly what we’re building for.
EP
Emmy P.
Deep Knowledge and lots of support
There are so many experts with deep knowledge in this community!! The group calls and the one-on-one time they offer to members is invaluable!
Response from Contrarian ThinkingOct 9, 2026
Emmy, love hearing this. There’s a big difference between having experts around and actually being able to ask them questions, get feedback, and work through challenges together. Glad that level of support has stood out.
BM
bethel M.
Value for my time
Value for my time. I really learnt a lot from Cordie's podcast where she shared habits that made her rich. I have been following some of her habits and they have transformed my marketing strategy.
Response from Contrarian ThinkingOct 9, 2026
Bethel, love that you took Codie’s ideas and actually put them to work. Seeing those habits translate into a stronger marketing strategy is exactly the kind of practical result we want the content to create. Appreciate you sharing this.
SK
Scott K.
Just do it!…..…
Anything connected to Contrarian Thinking is amazing!
Very educational, inspiring, street smart and absolutely creative.
Entrepreneurs built this world but people believe that governments did.
It is the people that follow Contrarian Thinking and like minded others that do this.
Owned or be owned is so true. Are you the “power or property?
Contrarian Thinking is a great example for self actualization! “Just do it!”
Response from Contrarian ThinkingOct 9, 2026
Scott, your “just do it” message fits the spirit of Contrarian Thinking perfectly. Learn, think differently, then move. Ownership means nothing without action behind it. Thanks for putting the philosophy into your own words.
KM
Karina M.
Three months in and already a game changer!
Joining Contrarian Academy has been one of the best investments in my husband’s and myself personal and professional growth.
We joined the academy in June 2026, In just three months, I personally gained greater knowledge, confidence, and strategic insight into evaluating business opportunities. We have signed three NDAs, connected with brokers, and developed stronger skills in analyzing financial information, assessing businesses, and identifying out-of-market deals and investments.
What once felt overwhelming and a barrier for me, after being a stay at home mom for 20 years, now feels manageable and exciting. Best antidote for perimenopause 😅. I’m more confident asking the right questions and taking meaningful steps toward my entrepreneurial goals.
My best advice is “you don’t have to know everything to get started—you just need to be willing to learn, take action, and flow.
Coddie Sanchez and all his amazing team have the “homework” done for you.
Response from Contrarian ThinkingOct 9, 2026
Karina, this is what action looks like. Three months in, you’ve signed three NDAs, built broker relationships, and developed the confidence to evaluate opportunities that once felt overwhelming. Huge credit to you for stepping back into something new after 20 years and putting the work in.
MC
Mindy C.
Codie Sanchez delivers incredible…
Codie Sanchez delivers incredible insight on main stream business models, deal-making and scaling cash flow assets. Truly one of the sharpest minds in the space today and such a motivator to listen to. Bravo and keep it up.
Response from Contrarian ThinkingOct 9, 2026
Mindy, love this! Codie’s strongest work often comes down to challenging the default path and showing people what ownership can actually look like. Glad that mix of sharp thinking and motivation has been valuable for you.