Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products.
Colgate (colgate.com) has 92 customer reviews on Five Star Index, with an average rating of 2.3 out of 5.
Also known as
colgate.com
Website
colgate.com
Category
Dental Services
Location
New York, New York
Listed on Five Star Index
2026
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Most recent review: October 2026.
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Have used Colgate total for as long as I can remember but have now had a reaction to it with burning sensation and sores on lips. Will no longer be using . It appears I am not alone and can only assume a change to ingredients.
FR
Francisca
Colgate Whitening Toothpastes don' t seem to do a thing! Expensive though!
Recently I noticed that my teeth were a bit dark, even if I don't drink black tea or coffee or red wine, but it might be because I had been using Corsodyl Mouthwash. I saw the Colgate Max White Ultimate toothpaste in Tesco and despite being so very expensive I decided to try it, cheaper than a visit to the hygienist! Used it a few times, surprised not to see the Instant Effect at all! And it was then that I looked at the toothpaste I had been using, Total Advanced Whitening, and was even more disappointed!!! Because, despite using it for quite a while, my teeth were not white at all, on the contrary!!! Is this all misleading advertisement? Toothpastes become ever more expensive but to be honest, I have never noticed any difference, compared to normal, cheap ones!
DA
Daniel
I had used Colgate Total Original for…
I had used Colgate Total Original for 25 years and had no problems. I have tried the new ‘Active Protection’ several times and it is burning my mouth. After use my mouth feels swollen. My teeth hurt after using it. I can’t buy Colgate Total Original as it is now unavailable in shops.
LR
LR
New formulation results in burning of…
New formulation results in burning of mouth, tingling, soreness and irritation in throat. Wrote to Colgate and all I got was a list of questions they wanted to know. The problem is simple as is the solution. Go back to the old formulations. Shall not be using it anymore.
LD
Laurence D.
Terrible New Formula
Terrible New Formula
My wife and I have been using Colgate toothpaste for over 40 years but because of the change in the formula we will now be switching to another brand.
Since using Colgate toothpaste with the new formula we both have had irritation around our mouths and swollen lips. The taste is also terrible and no longer leaves a freshness in the mouth.
Completely bad move by Colgate.
HA
HappyJoe
Another customer with bad feedback with…
Another customer with bad feedback with their new 'improved' formula. And it's gone up massively in price! Horrible taste, doesn't clean as well and makes all the skin peel off from inside my mouth. Nasty. Will be avoiding all colgate toothpastes now. I hope they listen otherwise they're going to lose a lot of customers.
JM
Jaimie M.
Colgate Total Active Protection
Colgate Total Active Protection - Whitening. Terrible! Has a super strong minty taste (no warning given) that is the strongest & most painful ever!
The size of the box was deceiving too - tiny tube inside.
Tossed it & looking elsewhere!
AN
Anna
Yuck, yuck, yucky
I bought for the first time a tube of Colgate Max White Ultimate. First of all it has a horrible blue colour that stains everything it touches including my toothbrush, towel and my teeth. It also tastes nasty - what flavour is it? After paying a lot of money for it I guess that I will have to throw it away. It’s back to Oral B for me. As an aside don’t put black text on a dark red background on the back of the tube - try Max White instead!