Tommi K.
Poor results for a US outbound campaign
We (Euformatics) hired CIENCE to deliver qualified leads in the area of clinical labs and hospitals in the US for a genomic data analysis software. Everything seemed fine in the beginning when ramping up their knowledge about our offering even though the onboarding took longer than we were told during the sales process. Once the actual outreach started we saw very little results, only few meetings over the course of 4 months and costs of more than $20k. It was quite frustrating to listen their explanations every 2 weeks during our calls how we are just where we should be in terms of metrics (open rate of emails, connection rate on calls etc.) even though the actual deliverables (qualified meetings) were not produced. During the sales process their representative talked about getting 10-12 qualified meetings per month. The reality was 0,5 per month. So the gap between promises and reality was just to high. We decided to take this leap of faith based on some positive reviews I found online but it turned out to be a total waste of money so I figured it would be fair to warn others that there is a very real possibility of failure as well. On a positive note, their people in the project team were nice.




