Cheryl Hunter has the gift of insight, the soulful and mindful heart of a great coach, and the commitment to see her clients achieve our goals. She is having a huge impact on my career and helping me refocus on making the difference I am here to make.
TB
Terri B.
Cheryl and her team are masters at what…
Cheryl and her team are masters at what they do.
Not only are they great teachers but the content of the program is second to none.
I paid $35,000 to a media company that did the work for me. I walked away with very little exposure and not knowing how to pitch to the media gatekeeper's.
With Cheryl’s program you get the knowledge and expert training to do it yourself for life.
Would I recommend Magnify Your Message.. You bet!
Not only is it life changing, but the community that you work with are supportive, uplifting and encouraging.
If you are reading this do yourself a favour and talk to Cheryl or one of her team to get a sense why they differ to other programs currently on offer.
NP
Nick P.
Cheryl Hunter and team over-delivered.
Cheryl Hunter and team over-delivered and exceeded my expectations in every way. They are true media professionals who know major media because they make major media.
CU
customer
Cheryl Hunters team was excellent and…
Cheryl Hunters team was excellent and taught me a lot about media.
Response from Cheryl HunterJun 18, 2024
Thank you so much, Dr. Gajer! We're so glad your experience was positive and that you've learned so much about major media from our expert team. We're excited to follow your trajectory from here!
CU
customer
I loved working with this team!
I loved working with this team!
They are all highly skilled professionals, great listeners, great coaches, and they absolutely delivered on their promise. Highly recommended if you are looking to refine your message and be heard :)
Response from Cheryl HunterJun 17, 2024
We're thrilled to hear that you had such a great experience, Eileen! Congratulations on all your accomplishments, and we look forward to continuing to watch you succeed.
BG
Brandon G.
Disappointing experience
The program promised significant media exposure but failed to deliver. While the knowledge and expertise offered was beneficial to helping build a brand, the actual media features were misleading and underwhelming. The media coverage provided was inferior to my existing media connections, offering no real benefit to myself or my company. In the initial interview I shared what I had already done and would have expected full disclosure that what I was getting was less than what I had.
For the substantial cost of the program, much more individual attention and genuine follow-through on the promise of major media exposure was expected. Instead, the program appeared to be a tool for upselling a longer, more expensive program. It is challenging to consider further investment when initial commitments were not honored. Overall, the program did not live up to its promises and was a disappointing use of resources.
Response from Cheryl HunterJun 13, 2024
Brandon, I’m confused, as you told a dramatically different story on your recorded exit interview on Nov. 27th 2023 with Coach Pericles from our team. In that exit interview you praised us, celebrated your accomplishments from working with us, and you made plans to work with us in the future.
Specifically, during that recorded Zoom session Coach Pericles asked you, “What are you celebrating today out of your participation in Magnify Your Message?"
You responded, "You know, the best part is just the kind of the exposure and the conversation and the language change that I've had for myself, because fundraising season for us is October, November, December. Last year we did $65,000 in fundraising, and we're at $160,000 this year…and a lot of that came from consistently sharing my message, you know, talking to the big donors...I’ve always had a good story. It was just never soundbites. It was never clearly defined. I could get lost in my message. Which is fine when you're doing an intake with a parent, but not whenever I'm fundraising and getting donations. This has completely changed my language and it's really made me understand...I mean, I was winging it before and, and...now that I have some actual, you know, solid information to go on. I'm, I'm really happy with that.”
Coach Pericles responded, "Congratulations on that. Really great work. Now, do you remember what life was like before you did Magnify Your Message?"
You responded, "You know, it was a lot of scrambling. I hired a person to do PR for me, and then I realized very quickly that she couldn't share the message like I could...she had the contacts, but all I was missing was knowing how to get the message out...you know, fine tune the language a little bit more specifically for what they're looking for."
Coach Pericles acknowledged you again. You replied, "This has made me understand how to leverage my previous media because...I can use this exposure that we have to create more.” You went on to say, “The area I feel the most growth has happened because I just didn't know what I didn't know! And, and now having this new understanding, it'll only get better! Because if you could see all the different pitches and all the different things I've got together on my computer and all the different messaging for the different people. I mean, I've got probably a hundred different new ways to message this. And I've got so many different contacts and people to reach out to. So I've got this huge list. It's a little bit overwhelming at the moment because one of those homework assignments was like, come up with like five major media and, and I stopped at like 60! I was like, I need to go to bed. I got lost in it because it was exciting."
After all your celebrating, and before your session completed, you and Pericles discussed what was next for you. He invited you into our graduate program, and you responded, “You know, it sounds perfect. I mean, this is exactly what I've been needing to do.” You and Pericles then scheduled a follow-up call for the following Monday, December 4, to discuss registering you into that program once you’d spoken with your accountant.
No one forced you to share that overwhelmingly positive testimony with us on your exit interview. If you were unhappy, you could have shared that at the time. Rather, you expressed satisfaction, excitement, and accomplishment. Given your unwavering praise during your recorded exit interview, I’m truly curious as to why you would contradict yourself so fully in this review to the point where you would disparage us, our work, and our time together. What happened, Brandon? Why the change of heart?
YT
Yolanda T.
Beware of Misleading Practices and Lack of Professionalism
As the founder of Evolutionary Body System, my professional engagements often extend into diverse educational opportunities, particularly in PR and media, central for my business’s growth and visibility. Regrettably, my experience with Cheryl Hunter (Group), which promised to enhance these skills, was profoundly disappointing and distressing, falling drastically short of the professional standards expected from a course of its price and promises and of what I uphold in my own practice. Here's a breakdown of my experience:
1. Initial Expectations vs. Reality: I enrolled in this course with high hopes, informed by the course's advertised promises. Unfortunately, the course content and the conduct of the personnel did not live up to these expectations.
2. Issues with Professionalism and Respect: Early into the course, a member of the team chastised me about my external activities, which were unrelated to the course. This overreach was inappropriate and unprofessional, especially as these activities were personal and did not conflict with my participation in the course.
3. Handling of Personal Information and Bias: After sharing my background and aspirations in a required introductory letter, I felt targeted and singled out inappropriately, which was further exacerbated by comments made by Cheryl Hunter during a call, where she used her personal narrative in a way that felt manipulative rather than supportive.
4. Conflict and Lack of Support: The situation escalated when discussions about course expectations turned confrontational. Despite attempting to resolve these issues, the resolution offered was only superficial. Subsequent interaction reached a tipping point with a 30-minute public reprimand during a class session, which felt punitive and biased. This reprimand, though not directly naming me, unmistakably targeted my specific grievances regarding the courses restrictions on someone’s personal or professional media engagement opportunities. This reprimand served as a broader warning to all students, contributing significantly to my removal from the course.
5. Financial and Emotional Toll: After leaving the course due to these unresolved issues, my request for a refund of the $11K tuition was denied, despite only attending 1.5 weeks. The denial was based on grounds that felt unjust and inaccurately represented my participation and the events that transpired.
6. Concerns Over Authenticity of Reviews: Post-experience, the handling of feedback and reviews by the course provider has been concerning. My negative review led to the disabling of the review feature on another platform, followed by a surge of positive reviews on this platform, which raises questions about their authenticity.
7. Judicial Outcome and Advertising Discrepancies: Despite presenting comprehensive evidence in small claims court on 03/11/2024 detailing the issues and seeking a refund, the judgment did not rule in my favor. Intriguingly, the course provider’s stance in court was that they maintain a strict no-refund policy. However, recent advertising campaigns from Cheryl Hunter (Group) contradict this, openly offering a money-back guarantee, including additional monetary incentives for course trial run. This inconsistency between their courtroom declarations and marketing practices raises serious concerns about the integrity and reliability of their business practices.
Final Thoughts: I urge caution to prospective participants when considering Cheryl Hunter (Group). There exists a troubling discrepancy between advertised benefits of the course and the actual experience, coupled with the handling of disputes and feedback, suggest a business practice that prioritizes profit over genuine client support and transparency. More concerning, however, is the inconsistency in their approach to media engagement. While I was actively discouraged from utilizing media opportunities to support causes relevant to my expertise—specifically noted when I expressed a desire to advocate during the Gabby Petito case—I observed the course provider leveraging a similar situation for personal exposure during the 10th anniversary of the Elizabeth Smart case. The double standards and this very contradiction in policy versus practice was directly instrumental in escalating tensions, ultimately leading to my unjust removal from the course. Such practices raise serious questions about the provider's commitment to transparency and client support.
Response from Cheryl HunterMay 24, 2024
Ms. Trevino joined our course, but almost immediately refused to follow the course directives. We take pride in the effectiveness and quality of our course materials - and any deviation from the course can lead to negative results for our clients; the success of our clients is our main priority. As a result of our reminder to follow the course directives, Ms. Trevino removed herself from the course. We offered to allow her to restart the course, but she refused. Instead, she ultimately took the company to court -- and lost. Now, unfortunately, she is disgruntled by the judge's findings and has taken to TrustPilot to try and dissuade others from working with us. We have hundreds of successful clients for you to compare this inaccurate experience to, and stand by our stellar practices and client satisfaction. If you have any additional questions as to our company policies and procedures, please don't hesitate to reach out to us for a consultation.
FL
Frank L.
The curriculum was laid out very well
The curriculum was laid out very well. If you have not done this before your level of understanding and knowing what to do starts out being fairly mediocre.
They help you get past it with positive advisement. The leadership of Pericles is non pareil and the experience of Barbara and her directness in how to improve your presentation is highly valuable.