Debbie
Requests don't always get to the person who manages the catalog circulation!
There's no information on the website for MAILERS of catalogs to make good on the requests to stop mailing catalogs. I just learned that requests from consumers to stop mailing catalogs were piling up in my clients email inbox and they assumed it was being handled. There's no magic. Catalog Choice assumes the companies know how to manage the requests but aren't doing anything to ensure the requests are actually being managed. Catalog Choice should be taking your info and sending it to the national opt out list managed by the DMA. They should also contact the leadership of any company directly on a regular basis to be sure they have a process in place to get these requests where they need to go. Catalog Circulation is OFTEN managed by an outside consultant. I had no idea my client was getting opt out requests and we have 650 that were ignored because their customer service person didn't know what to do with the requests. They just saved them in a subfolder in their email inbox for years. Now I am aware of these requests and will make sure these people are suppressed from future mailings that I manage...but I might not be hired to manage the next mailing and how will the next consultant know this is happening? Catalog Choice needs better relationships with the companies who are mailing catalogs to close this loop. It's a great idea, but they don't seem to understand the dynamics of a small business or offer any support on the business side. I have contacted them with this complaint directly and hoping to hear back.


