Canto provides digital asset management solutions for companies of all sizes and across all industries that rely on visual communications. Over 2,500 customers rely on Canto’s software to centralize, organize and share images and videos that are key to working faster and building a brand in today's digital ecosystem.
Canto (canto.com) has 217 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
canto.com
Website
canto.com
Category
Administration & Services
Location
San Francisco, California
Listed on Five Star Index
2026
About these reviews
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The company replied to 20% of reviews.
Latest
Most recent review: March 2026.
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I love how user-friendly Canto is. It's easy to tag, find, and manage content. It is great how you can share certain folders with certain entities. Not all of our content can be shared with agencies, retailers, internal folks, etc. so being able to manage who sees what is great.
JW
Jared W.
Stepped Up Our DAM Game
We had been using a simplified asset management system, but realized we needed something more robust. Canto was able to deliver what we needed. We needed something that was easy to use, had the ability to add many users for internal access as well as the ability to share externally, and needed very good cataloging/search tools. It does all that and much more. Canto has been great for us as we now have all of our media assets in one place.
Be prepared for significant time upfront if you have a large library. After a mass upload, you still need to go in to organize and tag everything individually.
JJ
Jenna J.
Canto is a great product/service
Canto is a great product/service! Our team began using it just recently, and I love the tagging feature!
AL
Alexa
Great Tool
Canto has been a great tool to implement. It's a great way to organize and store files. I like that I can access it from anywhere and not have to deal with connecting to a server.
It's super easy to find files and saves me from hours and hours of searching.
Smart tags are pretty obnoxious and useless. I wish it was easier to make those go away. They just keep coming back.
Response from CantoSep 20, 2018
Thank you for the review! So glad you mentioned "Smart Tags" as that is an option that can be turned off if your company doesn't need them. We'll have your customer success manager reach out to you to take care of this. Cheers!
AC
Amanda C.
Efficient + Visual DAM System
First off, their customer service is amazing. I have a direct contact with someone at Canto and it's a breeze to get help with anything that comes up. Including questions that I have while I was discovering and learning the system.
Our company needed a DAM system that was advanced. We needed it to be visual, intuitive for the users and have detailed meta data, and info attached to the assets. Canto does it all plus so much more! Some of the best qualities about Canto are its visual set up, UX, meta tags, search capabilities and organization.
We are extremely pleased with the system.
The only thing I dislike is the bulk uploader app. I thought it would save me time, but in the end everything got uploaded at once so I've had to go back and add all the tags, descriptions and information to the files. In retrospect I would have uploaded it in batches so I could add all the info at the same time.
RB
Rachel B.
Hours and hours of saved time!
I can't even imagine how many hours I will save since implementing this software. My company has nearly seven years of content on one non-searchable server. When we needed files it took hours and days to find what we needed. And in some cases we knew the content existed, but couldn't locate it so we had to redo it. Adding the tags and description to each file is time consuming, but I know after I am done I will never have to worry about finding that file again, even years down the road.
The functionality of the file info page is a little confusing, if you scroll down on the page, a new and larger info page pops up out of nowhere. However, once you get used to it, it doesn't seem like a huge problem. The biggest struggle is trying to move files from one album to another. You can't just drag it in the new folder, you have to manually go in the file info, and search for the folder to add the file to.
This is the only critique I have, which in the grand scheme of things is nothing. With the search capability, I won't need to access the different albums much at all. So far, I am super pleased with Canto and I am really thankful our company decided to use it. I would gladly recommend it to anyone.
KH
Kimberly H.
Saved so much time not hunting for photos
We have saved so much time not hunting for our photos. Although the filtering and tagging system is a little hard to learn at first, overall the experience and customer service is great.
LG
Lisa G.
Faithful Canto/Flight user
Very useful tool and very intuitive for all levels of users. Great organizational structure/framework; great customer service; great development team - they listen to users' feedback and further develop the tool based on user requests and suggestions.