Benjamin S. S.
Bo and team took care of me
Bo and team took care of me. Found the exact piece I wanted and communicated professionally from start to finish.

Bo Knows Luxury, LLC was first started back in January of 2023, while I was still an active duty service member of the United States Air Force. The mission was to redefine the modern watch buying experience; where the only options were to buy from some faceless big box store, or deal with transactional jewelers just focused on increasing their bottom line. I wanted to create a truly bespoke shopping experience, where the client’s needs are far exceeded on the individual level.
Bo Knows Luxury (boknowsluxury.com) has 36 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
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Benjamin S. S.
Bo and team took care of me. Found the exact piece I wanted and communicated professionally from start to finish.
Michael R.
I’ve purchased two pieces through Bo Knows Luxury, and each time, the communication, shipment, and watches were in excellent condition. If had some rough experiences trading pieces with dealers however, Bo is very transparent with offers and follows through on deals. He had become my ‘Go to’ and look forward to a doing more business in the future. Highly recommend!!!
B K.
Bo has been a delight to work with. He has been professional and personable. Communication has been seamless. Price negotiations were quick and no-nonsense. Payment was smooth and secure. Delivery was in two business days via a secure carrier. Everything you could want in a luxury watch dealer.
Dylan H.
Always an excellent experience with Bo. He’s very quickly become my go-to for first choice when looking to purchase a luxury watch. You can expect top-notch customer service, professionalism, and genuine care for both product and customer. I’ve done 5 or 6 deals with Bo, some in the 5 figure range, and plan to do many more.
David
Found Bo on eBay just scrolling trying to find a specific watch and boy am I glad I did!! This was by far the easiest fastest deal I have ever done. Communication and shipping were super fast and on point he was amazing to deal with and will be back for more business in the future!
customer
I reached out to Bo after having a less than positive experience with a widely known dealer that left me looking for someone more trustworthy. His clear communication and throrough updates, along with the best packaging of a watch I have ever seen, leaves me very impressed. Everything was laid out in writing, a full invoice for the transaction (including a trade in), and when there was a bank issue things were resolved quickly. Highly recommend doing business with him and to watch his videos on Instagram to see how he's even using high-end gear to ensure what he is delivering is in great condition.
Samir K.
Great experience working with Bo. I purchased a Panerai from him and the transaction was very smooth and easy from start to finish. Everything was exactly as described, communication was clear, and there were no surprises at all. I’d absolutely do business with him again and would recommend him without hesitation.
Adam D.
Bo was an absolute pleasure to deal with. He was very responsive and answered all my questions. This was my first Rolex and the experience he delivers is top notch. The watch was packaged VERY well and is in absolute pristine condition. The pics were spot on. He made the process so easy and didn’t pressure me into the purchase. If you are looking for an honest dealer that will take care of you, look no further. Thanks Bo!