Bo Knows Luxury, LLC was first started back in January of 2023, while I was still an active duty service member of the United States Air Force. The mission was to redefine the modern watch buying experience; where the only options were to buy from some faceless big box store, or deal with transactional jewelers just focused on increasing their bottom line. I wanted to create a truly bespoke shopping experience, where the client’s needs are far exceeded on the individual level.
Bo Knows Luxury (boknowsluxury.com) has 36 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
Also known as
boknowsluxury.com
Website
boknowsluxury.com
Category
Jewelry & Watches
Listed on Five Star Index
2026
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Most recent review: October 2026.
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Super straightforward experience dealing with Bo. Easy communication, very responsive, and zero hassle or games. Sold him two watches and felt the offers were fair. No red flags at any point, simple and a clean transaction!
CW
Chris W.
I bought a 4520v from Bo and it was an…
I bought a 4520v from Bo and it was an excellent experience. Thank you!
BH
BH
The absolute best
The absolute best. Fantastic communication, full transparency, easy to work with, fast shipping and the best packaging I’ve ever encountered for any watch purchase. Absolutely recommend Bo without hesitation.
GT
Greta Trains D.
Perfect Panerai
I just purchased a Panerai from Bo. I saw it on his page months ago and asked him to keep an eye out for another because I didn’t move on it fast enough. He told me he’d keep an eye out for one, he did. He told me he’d give me a call because I don’t like texting, he did. Said he’d send me photos, he did. Said he’d pressure test the watch and verify it, he did. That’s the type of guy he is. The process was seamless with him, no pressuring conversation, no sales type bs, The guy has integrity, is trustworthy, knowledgeable , friendly and just an all around pleasant guy….. and he sells watches. My “Dieci Giorni” is perfect, again,…. Perfect…Box, papers, card warranty,… not a mark on it… it’s perfect. This was my first experience buying a watch “online”, but I had zero hesitation when working with Bo…. You can’t put a price tag on peace of mind. The next watch I purchase will definitely be through him.
Richie Marino
GT
G. T.
Tudor Black Bay 58
Bo was great to work with. Responsive and accessible throughout the entire transaction. Prompt overnight shipping as soon as funds were sent. I'll be recommending him to others as a trusted seller, and would be happy to buy another watch from him.
JG
Joe G.
So I purchased a watch From Bo
So I purchased a watch From Bo, we ran into some issues on the chrono24 site that took a few days to clear it up. Bo was absolutely fantastic in his communication and his patience..the watch arrived EXACTLY in the condition he described..i would highly recommend dealing with Bo as he understands how to treat his customers, and he really knows his stuff!! Thanks Bo, very much appreciated!!!!
RJ
Rick J.
Highly Recommend Bo
Purchased a Vacheron Constantin 43075/R from Bo. Bo is great to work with. The watch came next day and was exactly as represented. I would hole heartedly recommend Bo to anyone considering a luxury watch purchase.
Rick Jones
MG
M. G.
Bo is extremely knowledgeable on the…
Bo is extremely knowledgeable on the watches he’s sells. His care for every piece is just amazing as always if it’s he himself who is buying the watch. His passion and dedication is second to none. If you are looking for any watch, I would 100% recommend Bo knows Luxury.