Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
BetterTan Swim (bettertanswim.com) has 232 customer reviews on Five Star Index, with an average rating of 2.9 out of 5.
Also known as
bettertanswim.com
Website
bettertanswim.com
Category
Clothing & Underwear
Location
Albuquerque, New Mexico
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 54% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I am an XL in every piece of clothing I order - and YES, the XL-XXXL fits me. Barely. I have C-cup, downturned breasts- I cannot imagine this fitting boobs any bigger than mine. The bikini top provides no support dry, and I have my doubts about what it will do for my boobs when it gets wet. Kind of iffy quality for the price.
Response from BetterTan SwimJun 18, 2026
Hi Isabella, thank you for the genuinely helpful detail on fit and support — this is exactly the kind of feedback that improves our sizing guidance, and we're passing it to our product team. If the fit isn't right for you, email [email protected] and we'll help with an exchange or return.
BE
Becky
Flawless stretch
Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere.
I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my boobs. The bottom is very exposing front and back if it’s worn high like the models in the photos. I would say the posed shots are not a realistic representation of the coverage - its tiny and sides of the bottom are like my pinky width like it appears in the candid shots.
Response from BetterTan SwimJun 18, 2026
Thank you, Becky! The Flawless Stretch is a favourite of ours too. 🧡
BR
BreaksConsensus
Cute swimsuits
Cute swimsuits, but frustrating customer service and slow refunds
BetterTan definitely makes adorable swimsuits—I loved the designs, and their staff was polite and friendly. No issues there.
The problems started when I needed a different color. I emailed to ask if they could simply charge my card and re-send the correct color (and refund me later), but I never received a response. I followed up multiple times with no success. In the end, I had to place a new order myself. Thankfully, there was a buy-one-get-one sale, and when I paid extra for shipping, the swimsuits did arrive on time.
The return process, however, was the real issue. I had to follow up three separate times, and it still took them more than four weeks from the day they received the return to issue my refund. Their explanation was that they were “very busy,” but to me, that is not a reasonable excuse—processing a simple return should not take over a month.
Bottom line: the swimsuits are cute, but the customer service and refund process were unacceptable for the price point they charge. If you order, I recommend planning for delays and being ready to chase down your refund if you need one.
Response from BetterTan SwimFeb 11, 2026
Hi Stephanie, thank you for sharing your experience. We are genuinely sorry to hear that you were disappointed with your results while kayaking.
Our tan-through fabric is designed to minimize tan lines by allowing a portion of UV rays through the material, but it does not eliminate them entirely, especially during high-activity sports like kayaking where the angle of the sun and movement of the fabric can vary. Regarding your refund request, we would like to take another look at your case to ensure it was handled correctly. Please reach out to us again at [email protected] so we can discuss this further.
Best,
Team BetterTan
MI
Marina I.
bad return policy, size up on bottoms
Haven’t been able to wear my suit out yet, but the bottoms run really small. I’m typically a size 10 but I am trying to return my XL bottom for XXL. Get a dark one with patterns otherwise too see thru. The returns are kind of silly, they don’t easily provide you with an option, and just want to give you 50% back for you to keep a piece that doesn’t fit. Like…no, I just want to return it. So here I am having to write this review so I can get the right size. I’m definitely bummed, but my fault for impulse shopping
BE
Bella E.
Swimsuits run small, difficult return policy
The swimsuit was small but was as advertised! If it fit it would have been great. The return policy is very misleading but they did accommodate when I put up a fight.
LJ
Lindsey J.
Experience was OK just make sure you know your size
I ordered my normal size for a one piece that was about $110. It didn’t fit but to return it I’d have to pay for shipping myself which to Bulgaria the cheapest I could find was $70. After a good amount of back and forth they offered me a 50% refund and I keep the swimsuit. I appreciate the gesture and at least I get some money back. And, will give the swimsuit to a friend 🤷♀️