Sandra A.
Barely covers anything comfortably one…
Barely covers anything comfortably one wrong move and I would be completely esposed and it is supposed to fit size xs-3x? Also can’t return bc I used a promo so buyer beware.
Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
BetterTan Swim (bettertanswim.com) has 232 customer reviews on Five Star Index, with an average rating of 2.9 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listingShowing 98 reviews with 1 star · Clear filters
Sandra A.
Barely covers anything comfortably one wrong move and I would be completely esposed and it is supposed to fit size xs-3x? Also can’t return bc I used a promo so buyer beware.
Kennedy M.
Before purchasing, make sure you read the return policy carefully. I wish I had because I would have never placed my order. I purchased both a one-piece and a two-piece swimsuit, and I was extremely disappointed. The two-piece is completely see-through. The one-piece is made from a different material, so it’s slightly less transparent, but you can still clearly see my nipples through the swimsuit. For the price, the quality is unacceptable. I contacted customer service to request a return, but they told me I wasn’t eligible for a refund because of the “sale” they were having. That restriction wasn’t clear enough before purchasing. The sizing is also very misleading. The one-piece is advertised as fitting XS-L, but there’s no way that’s accurate. I’m normally a small or medium depending on the brand, and it barely covers my chest. I can’t imagine how this would fit someone who actually wears a large. On top of that, the neck strap is incredibly thin and doesn’t feel secure. To make matters worse, shipping took over three weeks, even though the website advertised 3–7 business days. I spent well over $200 on these swimsuits, only to find out I couldn’t return the ones I didn’t want. I haven’t even worn them, so I can’t comment on whether they actually prevent tan lines, but based on my experience, I wouldn’t purchase from this company again. Total scam! I really wish I had read the reviews before ordering. Save yourself the frustration and be sure to understand the return policy before spending your money.
Emma
I hate this bathing suit. The idea of getting a tan through your swimsuit is actually absurd now that I have seen the suit in person. This bikini is see through and looks really awful on me. The fit is hardly “flawless” unless you have a rock solid body maybe. It’s now taken a week just to get approval to return. Very frustrating customer service.
Megan
Does not fit. I ordered a xs-L. There are no “crinkles” what so ever no stretch. The fabric is so little it doesn’t even cover my breast. Would never recommend
Alison
Bikini top was absolutely sheer. Upon trying to return, discovered that the "buy two get one free" promotion made ALL returns ineligible - final sale. Company stated this is in its terms, which are not visible upon check out, in the cart, or on the website - ONLY in the buried terms and conditions. Deceptive promotional practices all to get you to buy trash that you can't wear out in public. Don't buy!
Response from BetterTan SwimJul 22, 2026
Hi Alison, we're sorry — a sheer top you can't wear, then finding the "buy 2 get 1" made it final sale, is a genuinely frustrating experience. You're right that terms shouldn't feel buried, and we're sharing that feedback internally. We'd like to look at your order personally — please email [email protected] and we'll see what we can do for you.
Caren D.
Misleading Return Policy – Order #31840 The merchant advertises a 30-day return policy. However, the policy contains a condition that effectively makes returns impossible for virtually every customer. The company states that items purchased with a promotion or discount are ineligible for return. The problem is that promotions and discount codes are automatically embedded into the checkout process and applied to orders by default. Customers are not given the option to remove these promotions or complete their purchase without them. I personally attempted to remove the promotion and was unable to do so. This means that even something as insignificant as receiving a complimentary promotional item (for example, a free scrunchie) or having an automatically applied discount immediately voids the advertised return policy. Because every order receives some form of automatic promotion or discount that cannot be declined, the company's advertised 30-day return policy is, in practice, unavailable to consumers. In other words, the company advertises a return policy that customers cannot realistically use because they are automatically placed into a category that disqualifies them from making a return. After researching this issue, I discovered that many other customers have experienced the exact same problem. I have compiled complaints from the Better Business Bureau (BBB), Trustpilot, and the company's social media pages (Instagram and Facebook), all describing the same experience: customers believing they were protected by the advertised return policy, only to discover after purchase that an automatically applied promotion made their purchase ineligible for return. This demonstrates that my experience is not an isolated incident but appears to reflect a recurring business practice affecting numerous consumers. Re: Response from BetterTan Swim I previously reached out to the email address mentioned several days ago but have not received a response. I did, however, receive a reply from the original conversation from "Teodora" (who I suspect to be AI) stating that, as an exception, I could return the swimsuits for a refund. The issue is that I am now being instructed to arrange and pay for return shipping myself, which is quite expensive from Denmark, with the offer of store credit to help offset that cost. This raises two concerns. First, after this experience, I have no intention of making future purchases from BetterTan, so store credit has no value to me. Second, we are once again faced with the same ambiguity surrounding your return policy. The website states: EU customers: "$15 returns processing fee deducted." International customers: "Customer covers return postage." I reside in Denmark, which is a member of the European Union. Based on the language published on the website, it is reasonable to understand that EU customers are subject to a $15 return processing fee, while the separate provision requiring customers to pay return postage applies to customers outside the EU. Instead, I have now been instructed to pay for international return shipping myself. This directly contradicts the wording of your published policy. Throughout this process, I have received multiple, conflicting explanations of your return procedure, each differing from the last. These inconsistencies have only reinforced my concern that the policy is unclear and is being interpreted differently depending on the circumstances. Given these contradictions, I am not comfortable shipping merchandise internationally at my own expense with only the expectation that a refund will be issued weeks later. As a result, I have elected to pursue this matter through my credit card issuer rather than continue attempting to navigate an inconsistent return process.
Response from BetterTan SwimJul 22, 2026
Hi Caren, thank you for laying this out so clearly, and we're sorry for the frustration around order #31840. Your point about discounts being applied automatically and then affecting return eligibility is important, and we're reviewing how that policy is communicated at checkout. We'd like to resolve your specific case directly — please email [email protected] referencing order #31840 and we'll look into it personally.
Vivian
It's a dropshipping platform. Ordered an overpriced bikini, got something so sheer there's no way I could wear it (and I'm not exactly modest either). If you use the first time purchase discount you become ineligible for a refund. They will only offer store credit. Beware!
Response from BetterTan SwimJul 22, 2026
Hi Vivian, we're sorry the suit arrived too sheer to wear and that the first-purchase discount left you unable to return it — that's a frustrating combination and we hear you. We'd genuinely like to make it right; please email [email protected] with your order number and we'll look at your options directly.
Stephanie
This company is a scam, I ordered two swimsuits on June 17th, it is now July 10 without any indication that they actually shipped either and with two “expected delivery” timelines past and two promises for partial credit due to the delay without any follow through. I’m very suspicious at this point that my order will not be fulfilled and that I was scammed by this company out of $200. Their customer service has been abysmal, starting with AI and not any better once I got a real person, if they even are real. Extremely frustrated.
Response from BetterTan SwimJul 22, 2026
Hi Stephanie, we're so sorry — an order from June 17th still not shipped, with promised credits that never came through, is completely unacceptable and we understand why you feel this way. We want to fix this urgently. Please email [email protected] with your order number and we'll track it down and sort a full refund or delivery right away.