We were really hopeful that BSMS would provide what they promised - an approach that worked when other efforts didn't. Unfortunately after paying for the program and having a private consultation our baby isn't sleeping any better and we have had to endure hours of his crying. I'm really disappointed that this program didn't work, and after I shared our situation with the private consultant she just told us to keep up with the program. There was no benefit from having her input. I really wanted this to work for us.
Response from Baby Sleep Made SimpleDec 11, 2025
Hi Nancy,
I'm so sorry to hear that your experience hasn't been a good one.
We really strive to match families with approaches that suit their babies and clearly we missed on this one- and we're very sorry.
We are going to email you to see if you are open to another call with our Head of Support to discuss what hasn't worked and come up with a customized solution to better suit your baby and you.
All the best,
Jilly
IL
Ilia
The 12 easy ways.. product was just generic advice you can find on Google and Chat GPT for free
I wish I had read the newest reviews before I bought the12 Easy Ways to Get Your Baby Sleeping Better Tonight product. I knew from the price (19$) that I won't get a magical solution and certainly not all the "magic" Jilly is using in her longer courses. However, the guide and the night weaning guide were shorter than a basic article you can find for free on Google and the tips looked like chat gpt answers. I was already feeling weird with all the targeting ads and the raving reviews but I decided to check it out. Now I feel ripped off.
Response from Baby Sleep Made SimpleJan 15, 2025
Hello Ilia,
I am sorry to hear you were disappointed. This is an introductory resource for families that are looking to help improve sleep tonight. For some families, they haven't researched anything about baby sleep and really want a resource to get them started! Not only do we include a 20+ page guide and detailed video training, but we also include several other three other guides and resources, which is truly a great deal for $19USD! For some families that have researched a ton on their own on Google, then this resource may not be as helpful and they may need our more comprehensive program to walk them through the sleep training steps. Our 21 Days to Peace and Quiet program is really the best place to get a long-term sleep solution for these families! I can assure you that all of our resources our self-created, and we do not use any AI resources. Jilly is a licensed pediatric nurse and lactation consultant and of course, we do promote our program through social media ads since we are a small online business. We never want anyone to feel taken advantage of. Our company is made up of all moms and we truly love supporting families. Feel free to reach out to us at [email protected] to discuss any of your concerns!
Best,
Alyssa, BSMS Client Support Manager
VK
Vinnie K.
I paid for a plan
I paid for a plan , unfortunately it didn’t work
It stated money back guarantee and no refund issued
Response from Baby Sleep Made SimpleJan 8, 2025
Hello Vinnie,
We appreciate you trying our sleep guide. As discussed by email, a refund was promptly sent back to your credit card on December 20th and a screenshot was sent to you verifying this. We recommend contacting your credit card company to see why there is a delay. There are no funds to return on our business side.
We wish your family the best!
Sincerely,
Alyssa, BSMS Client Support Manager
MC
Magda C.
I recently bought a guide to help me…
I recently bought a guide to help me with my baby. I felt totally disrespected by the content. The course was a shortcut from her instagram videos, it didn’t teach me anything and there isn’t any place in the platform where you can ask for your money back. Their support is really bad! I sent them an email requesting a refund and all I got back was “we’re on vacation”. This is really dishonest with tired moms who are desperately in need for help.
Response from Baby Sleep Made SimpleDec 27, 2024
Hello Magda,
We are sorry to hear you didn't find our guide helpful. We love sharing content on our Instagram and Facebook pages, but the guides our families purchase are way more extensive and comprehensive. We are a small business made up of moms and yes, we did shut down our email for 3 days so we could spend time with our loved ones. We work very hard to support our clients, and in no way are dishonest with our families. We understand sleep deprivation firsthand and strive to provide families with the best support possible through Zoom consultations and email packages. I do see that you received a response to your email the day we returned from the holiday.
We wish your family the very best!
Sincerely,
Alyssa, BSMS Client Support Manager
ME
Mehmet
This is a scam email literally tells…
This is a scam email literally tells you nothing it’s just a repetition of the same bulls*it throughout 7 days. Nothing scientific nothing based on research, just the opinion of someone random who completed a random training program which qualifies her to do these things. Stupid of me of course purchasing a course that I saw on instagram..
Response from Baby Sleep Made SimpleNov 5, 2024
Hello Mehmet,
We appreciate you trying out our challenge! We offer 7 days of emails that are jam-packed with strategies and tips to help improve sleep for babies and toddlers. Our challenge also links to more than 5 full guides that help families with feeding, cosleeping, traveling, and other resources. I am sorry you feel this was repetitive, but each day had different materials. Our founder and creator Jilly, is a certified nurse and lactation consultant in the US which requires schooling and exams. Of course, we are always happy to support your family. You can email us at [email protected] to further discuss your child and the current sleep challenges you are facing.
Best,
Alyssa, BSMS Client Support Manager
YK
yeliz K.
I am really disappointed in how they…
I am really disappointed in how they treated us. Before we bought the training, we asked if it made sense for us to purchase the training 2 weeks before we traveled out of the country, or if we should wait until a later time. They encouraged us to buy it before traveling. Then in a zoom call Jilly said with the time we have left before traveling there was only enough time to do the cry-out method, which at the time we didn’t want to do.
Two weeks into support (after our flight from traveling) our little one got sick and we asked nicely for extended support because we couldn’t continue training, but was told this wasn’t possible (even though there is a 30-day refund policy).
Now, in their DMs we asked a small follow-up question on the sleep training and instead of taking 10 seconds to answer (a previous customer), they tell us we have to pay $30 more dollars, which is completely unreasonable.
Response from Baby Sleep Made SimpleSep 2, 2022
Hi Yeliz,
I'm sorry to hear how you're disappointed. I can see how that would be frustrating. Please let me explain.
We encouraged you to sign up for the program so you could start the steps right away and get an improvement on your child's sleep before traveling, which can be encouraging. We allow everyone to start their 30 days of support at a time that suits them.
I don't recall you expressing that you didn't want to do the Checking In Method on our Zoom call. You certainly don't have to use a sleep training method you're not comfortable with, that's why we provide four different methods. Sometimes, with big travel plans like you had, parents have to choose between doing quick methods so they can sleep well while traveling or waiting until their trip is over to begin sleep training. It's a tough choice, but deciding to sleep train in the midst of a big international trip is a tough decision! I'm sorry if you didn't feel supported in choosing the right method. But again, you have other options available in the program.
We have tried pausing support for families when things pop up like illness, but as I'm sure you can imagine, when supporting hundreds of families at a time, this becomes a logistical challenge. So what we offer is incredibly affordable support on a monthly basis. You can continue with 1:1 messaging and personal support 5 days/week and 2 Zoom calls/week for only $30/month. That is what we offered to you and most clients are very happy with that offer. I'm sorry that you weren't.
We would love to continue helping you. I'm confident that we can get your baby sleeping great now that you're back home and settled. And again, I'm sorry that you feel disappointed.
-Jilly
LM
LM
Not what it’s cracked up to be
It’s all stuff you can find on the internet, I would like a refund, when I purchased it said $118, once I paid I found that price was in fact in USD, wasn’t happy. Was charged $178 AUD!!
It’s just a platform to promote third party products which I’m sure they get paid to do so.
It’s within the 30day period so I would like to be refined please.
Response from Baby Sleep Made SimpleSep 2, 2022
Hi LM,
Please email us directly if you would like a refund.
What makes our sleep training program so easy to follow and successful is that ALL of the necessary information and advice is in one place. So parents don't have to spend days on google, deciding what information is (and isn't) relevant and try to come up with their own personalized sleep training plan.
We are based in the US, so we charge US Dollars. Sorry that that was confusing for you.
We do link to some products on Amazon that can help your child sleep better (white noise machines, black out curtains, etc..) because parents ask us often for our recommendations. This is meant to help parents and I assure you the commissions from Amazon are very small.
I'm sorry to hear that you were disappointed and I wish you all the best.
-Jilly
LM
Lud M. S.
Expensive and did not help us solve situation
Let's start on positive side- I would still recommend this programme to new mum of first child who has no idea how much and when the child should sleep and how to put them to sleep. But only for this general information, not for the sleep training itself.
For me, it did not serve purpose. My child was already having evening routine, sleeping age aproporiate amount of hours in recommended times, but at the evening and night in breast. I was hoping to gently resolve that and light daytime sleep but unfortunetely, Jilly does not have any magic recipe for that, her gentle lesson 7 approach will take "weeks to months" and all other include crying. I went for second gentliest option which ended up after two days in totally stressed child and our neighbours banging on our wall. Sorry, but I don't want anyone to send social workers on us! And recommemdations in other options like close your child in their crib in other room and watch they in the night on video if they are crying becouse they are hungry or just like that. Waaay out of my comfort zone. For the price of almost hundered dollars I could have bought ten sleeping guides in bookstore.
Response from Baby Sleep Made SimpleJun 11, 2021
Hi Lud,
I'm sorry you didn't get the results you wanted. You're right, when choosing a very gentle sleep training method like our "Minimal Tears" it takes time. That's because we trade time for tears. We go very slowly, undoing one sleep association at a time, to minimize your baby's crying or fussing.
For some babies, this takes 2-3 weeks and for others it can take longer. Even the "No Cry Sleep Solution" advises going very slowly and taking months to change your baby's sleep habits.
I appreciate you still recommending the program to other moms. And again, I'm sorry it didn't work out for you.
Adding on personal support CAN make a big difference with helping your baby learn new, independent sleep habits as quickly as possible. With personal support, you can speak directly to me and my Support Team and receive personalized advice 7 days/week. For example, we could have helped you customize our second gentlest method to avoid so much crying.
I wish you all the best and hope you find the solution you need.
Take Care,
Jilly
