Alan Jay, S.
Apolone is not a scam…but it may not satisfy your expectations.
Apolone is a hard sell promoter for song placement. Initial buy in is at $39 (in May 2026). I have written songs for decades, with some professional experience recording for Columbia Records as a kid for established industry writers and producers. The music industry is a difficult maze with a staggeringly low success rate. While I have no expectations for commercial success, I would like to find a larger streaming audience that might enjoy my music. I wanted to test out a couple of song placement services in preparation for teaching a songwriting class this fall at a community college. I anticipate that students will have all kinds of ambitions and questions about promoting their songs. This review is for Apolone. I have another posting you can find for Groover, but I have a sense that what I have to say may apply to many song placement services. I was intrigued by Apolone because it starts out by putting your music through a bot that assesses the commercial potential of the overall acoustical structure of the music—not the lyrics etc. I put about 10 of my songs through the analyzer and the ratings came back ranging from about 65% potential (or percentile, I could not tell) potential to 77% potential commercial value. Apolone considered all of the songs to have good commercial potential value. I went with the song that had the 77% rating. The song is a retro country style dance tune. Apolone indicated that it would pitch my song to three Spotify country music playlist curators. These playlists exist and can be found if one has the link to them. However, I could not find two of the playlists when searching Spotify by playlist and curator names. I infer that it might be a stretch for a listener to discover those lists. The list I found by search held 102 songs representing about 6 hours of music time. Based on name recognition, the first 40 songs on the playlist represented existing country music stars. So, unless a listener played by shuffle, it would take 2 hours before a newbie songwriter got a play. All three of the curators passed on my song. Upon scrutiny of each list, my retro country song was not a good fit for these playlists that focused on contemporary music and there is no fault in that. Following the rejections, Apolone wrote, “Your song is performing well so far! Production and songwriting are getting positive feedback.” Really? In general, I would say that unless your song falls into a readily identifiable genre and subgenre that matches well with potential playlist curators, you are probably going to have a difficult time with placements. This problem will not be solved by spending more money on a larger campaign. I would not recommend that aspiring songwriters use these song placement services—besides throwing your money down a rabbit hole of false hopes and promises, the results may also be hurtful to confidence and pride in your creative efforts. These playlist curators are nowhere near being music industry A&R executives who can move the needle on your song or career. Likely, they have nothing to offer you but placement at the bottom of a long list of songs that few will end up hearing. I contacted the person assigned to my account and had a very nice thread of email correspondence with him. He seemed to me to be a genuinely good person with the best intentions to help get songs placed with appropriate curators. He seemed to care and wanted to please me. After this thread, he got my song placed on two playlists. In looking at the lists, each playlist seemed to represent an elephant graveyard mishmash of genres that no one would ever find, and if someone did, would probably not listen to songs on the list. Maybe the Apolone placement service works for someone occasionally. I think the odds are poor. However, you can create your own public Spotify playlist, and if no own listens to it, you still will have saved yourself some money.
Response from ApoloneJun 18, 2026
Thank you for sharing your experience and feedback. We're sorry to hear that the results did not meet your expectations. Playlist placements can never be guaranteed, as every curator makes their own independent decision, but we always do our best to match songs with relevant opportunities and provide additional support whenever possible. If there's anything unresolved regarding your campaign, please feel free to email us at [email protected]. We'd be happy to review your case and see how we can help.




