Manny
I joined Action Academy in October 2025…
I joined Action Academy in October 2025 and ultimately felt misled by the program’s marketing and promises. Number one lie Brian tells you to scam you out of 10k: “you can buy a business with little or now money, we have capital partners. “ this is a huge lie. First of all there are no capital partners in action academy- just Brian if he likes your deals and feels you are deemed worthy to fund by him, second -you need experience to be approved by SBA, 3rd you need 10% down payment plus 10% in the bank reserves (20% total). While I was familiar with many online entrepreneurship “guru” narratives, I overlooked early red flags. One notable example was the founder, Brian Luebben, emphasizing his background as a top salesperson at his previous company before leaving his job. In my experience, he appeared to lack substantial operational business experience. As of May 2026, concerns I have observed include: • His associated ventures, such as a distillery and an Alaska tour company, reportedly facing significant challenges. • Heavy reliance on high-pressure sales tactics reminiscent of programs by Alex Hormozi, frequent name-dropping of figures like Tony Robbins, and promotion of expensive international high-ticket events. • A perceived inner-circle dynamic within the group, where “founding members” seem to receive preferential treatment, including better access to opportunities, while others who do not continually participate in paid events may feel sidelined or excluded. • The community can feel cliquey, with limited depth of practical, actionable coaching or resources beyond surface-level information. You don’t pay to play, you get blackballed. Member experience levels in the group generally appear relatively recent (mostly 3–4 years), and the program emphasizes deal participation and access to capital partners. However, based on what I witnessed, funding and deal opportunities seem disproportionately allocated to a small inner circle rather than broadly available to all paying members. The $10,000 membership fee is positioned as providing entry to these networks, yet in practice, it primarily appeared to support the founder’s lifestyle and content creation, with additional high-ticket events required to potentially access deeper involvement. At the one international event I attended, conversations I overheard reinforced my impression that the model is heavily geared toward membership recruitment and event upsells rather than equitable investment in participants’ success. Much of the business advice shared felt generic and lacking in substantive value. I strongly recommend that anyone considering this or similar programs conduct thorough due diligence. Look for established masterminds with a track record spanning 10+ years, verifiable long-term results, accessible and experienced mentors, and a mature community environment. There are reputable groups available that prioritize genuine support over high-pressure sales and exclusivity. In my view, Action Academy may struggle to retain members as more people share similar experiences. I encourage potential members to proceed with caution and avoid committing large sums without clear evidence of return on investment for all participants—not just a select few.