They only give you a 7 day window to return and you can't even exchange for a different size after that. This policy is unheard of on all other clothing sites and the BBB should be aware of this scam.
Response from ABC FashionSep 23, 2026
Hi there, we can't locate your order. For better assistance, please reply to your shipping confirmation email.
We are very transparent about our 7-day return window. It is clearly shown on the dress page, on the invoice you received with your order, on the Return Policy page, and at the bottom of the shipping confirmation email. As a small business, we've created our policies to support our employees who rely on us for their livelihoods.
BR
Bessy R.
Nightmare exchange
Unfortunately, I would not purchase from ABC Fashion again. While the dress itself was nice, my experience with their exchange and refund process was very frustrating.
They advertise that they offer one “free exchange,” but I was still charged shipping for the replacement dress even though I placed a new order for the exchange. I also had an issue with their 20% restocking fee. I was exchanging the dress for a different size rather than simply returning it, and they specifically agreed to waive the 20% restocking fee. However, when my refund was processed, they still deducted the fee.
I had to reach out to them again and provide proof of what had previously been agreed upon in order to receive the rest of my refund. I eventually got the remaining amount back, but I shouldn’t have had to chase them down for money that we had already agreed would be refunded.
Overall, the exchange process was unnecessarily frustrating, especially while trying to prepare for my wedding.
Response from ABC FashionSep 11, 2026
We're glad you like the dress. Per our Return Policy, we offer one free size exchange for the same dress and color, as long as you pay for return shipping both ways ($12 each way; $24 total). Please note that shipping isn't free for us, and it's expensive, especially right now. We pay more than $24 to ship the dresses to the carrier both ways, and $24 is significantly less than what our customers would pay if they covered shipping costs themselves.
Since you didn't properly initiate your exchange request and initially chose the refund option, our system automatically deducted the 20% restocking fee, even though we agreed to waive it as a goodwill gesture since you needed the smaller size quickly (that you received in 3 days). However, once you brought this to our attention, we issued your refund for the restocking fee within a couple of hours. You shouldn't have had to remind us, and we sincerely apologize for the inconvenience.
We genuinely appreciate your feedback, and we hope you'll give us another opportunity to improve.
They sent me a prom dress that reeked of chemicals and was not wearable. They refused to see this as a defect and insisted on charging the 20% fee and restock fee. Not only did they not refund me minus the fees--they did no refund me at all! I've had to open a second complaint with my credit card company to get a refund for a dress I returned. Also, while their "policy" states that copious glitter shedding is normal, this was also an issue with their product. The dress was stiff, smelly, shedding glitter. Not something a kid should wear on their special prom day. No merchant should be proud to sell a junky dress like this for $249.
Response from ABC FashionMay 9, 2025
Thanks for providing your feedback – we'll pass this along to the dress designer. While we understand your disappointment, we explained that the smell would dissipate after you removed the dress from its bag and hung it up in a well-ventilated area for a few days. Not surprisingly, your return is at our warehouse, and the chemical odor is gone. Moreover, we don’t consider glitter loss as a defect. Glitter is known for getting everywhere, and we put a disclaimer about this on the dress page.
We assisted you with your return request, but you refused to follow our Return Policy. There’s a restocking fee because we have to order these dresses directly from the designer. We offer free shipping for almost every order. Most of our competitors who sell similar dresses only provide store credit with a restocking fee, and some don’t even offer returns or exchanges.
Our Return Policy clearly outlines the 20% restocking fee and the $12 prepaid shipping label fee. The invoice you received with the dress also explains our Return Policy. As the credit card holder, it’s your responsibility to carefully read the policy before placing your order. As a small business, we’ve carefully created our policies because our employees rely on us for their livelihoods.
Since you disputed this transaction with your bank, we can't even issue you the appropriate refund because the whole amount has already been withdrawn from our accountf and has been deposited back to your account.
We value your feedback and would be happy to assist you in any way we can. Please don’t hesitate to contact us if you have any questions or concerns.
RM
Raquel M.
I had to pay £200 delivery cost and the…
I had to pay £200 delivery cost and the dress came and had about 10 strings coming out randomly! I paid about 1k for the worst dress ever! They need to refund me as this is a joke!
Response from ABC FashionFeb 4, 2025
Hi there, thanks for shopping with us! 😊 After you emailed us pictures of the loose threads on October 14, we promptly replied to your message the same day and issued you $124 USD refund for the inconvenience. After we emailed you, you never responded. Please see the message below:
Hi there, we apologize for any inconvenience – we'll pass this complaint to the dress designer. Please note that the price is determined by the designer as they have a strict MSRP rule. Luckily, it looks like the threads can be easily and carefully removed without compromising the integrity of the dress. For the inconvenience, we've issued you a £100 refund – please allow up to 7 business days for the refund to finalize.
If you have any questions, please feel free to contact us. Hope you have a nice day!
Sincerely,
Samantha
ABC Fashion Returns Department (email only)
www.abcfashion.net
As stated on our International Shipping page, the custom fees are not included with the shipping cost. Please note that we don’t collect any of these fees because they are regulated by your government. Thank you for understanding.
MS
Maria S.
Probably the worst dress I’ve ever…
Probably the worst dress I’ve ever bought. The fabric was cheap and not well stitched. What a complete waste of my money and I’m ashamed that I even bought it. NEVER AGAIN.
MB
MB
Bad experience. I will never order anything else from…
I will never order anything else from this company. I had a bad experience when I tried to return a dress that did not fit,
RI
ritzy268
I will not be buying any more dresses from this company anymore
I will not be buying any more dresses from this company anymore. I guess it must be my poor figure but this dress was a big disappointment with the fit, Instead, I will buy from dresswoo.com.
Response from ABC FashionFeb 3, 2025
Hi there, we can't find any orders under your name or email address. For better assistance, please email us by replying to your order confirmation email so we can better assist you. This review appears to be fake because it mentions a knockoff website as an alternative.