Amin A.
After $9000
This is the feedback I gave them after spending $9,000 on their tool: I am writing to inform you that my company will not be accepting your offer for an extension. Our decision is based on the performance metrics observed during our use of Alice. We invested $9,000 in the tool and approximately $3,000 in human resources time. Out of 9,000 messages sent, which were intended to be well-researched, highly targeted, and appealing, we received no meeting requests (first screenshot below). For comparison, our traditional word-of-mouth activity typically yields a 5-10% success rate in securing meetings, although with a lower volume of sourced leads. Even a 0.5% success rate with Alice would have been acceptable, but zero success indicates that Alice's core premise of effective prospecting research and lead-attracting messages is unfulfilled. We also observed instances of poor targeting and messaging. For example, in a campaign targeting companies with fewer than 500 employees, Alice incorrectly targeted a high-ranking manager at Google, simply because he "used to work" at a smaller company (second screenshot). Additionally, we've seen messages compiled with strange mistakes, rendering them unintelligible and suspicious (see the third screenshot). Ironically, one such message was among the few that received a response, which was "not interested." These errors not only hinder our ability to secure meetings and deals but also risk damaging our reputation and could lead to potential leads blocking us as spammers. When we decided to use Alice, we expected a production-ready tool that would automate our prospecting and messaging, eliminating the need to hire a full-time lead generator and marketer. However, it appears that effective use of Alice would require a full-time person dedicated to monitoring every aspect of targeting and messaging, which is not feasible for us. Please consider this email as candid feedback from a disappointed customer who initially believed in the potential of your company and product. I will share this feedback in my reviews to caution others against being overhyped about Alice. I believe it's important for prospective users, especially those without a dedicated marketing team, to understand that the product may not be mature enough to fill that gap. I would like to thank Pato for his care and help and for adding a genuine human touch during this journey.