Zoe is the modern wealth platform that allows you to find, hire, and work with vetted fiduciary financial advisors. Zoe’s mission is to help grow and protect wealth through exceptional client experience and innovative technology.Through Zoe’s platform, you can connect with financial advisors across the United States based on your unique financial situation.
Zoe Financial (zoefin.com) has 90 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
zoefin.com
Website
zoefin.com
Category
Investments & Wealth
Location
New York, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 72% of reviews.
Latest
Most recent review: August 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Excellent resource, trusted advisor, great financial matches
Zoe Financial has been an excellent resource. Paul found the perfect Financial Advisor for us and all the way through the process has been responsive, knowledgeable, and easy to talk to.
We initially interviewed two companies. After the interviews, we carefully choose our financial partner. The implementation stage went well, however as we moved forward, the Financial Advisor did not respond to our repeated emails and calls. We contacted Paul at Zoe and he acted immediately. He apologized and explained this was not the expectation of their partners. He let us know we would get a full refund (we did). The same day he recommended another company and set up an appointment with them for the next week.
We met with the new company and felt comfortable with the Financial Advisor right away. We have been with the new company a little over 2 months and the fit is perfect. Paul knew us well enough to choose a Financial Advisor that met and exceeded our needs, saving us many hours of research and aggravation. We would not have found a Financial Advisor this good without Zoe. Zoe made the process easy and enjoyable – I would recommend their service to anyone looking for a Financial Partner.
JS
Julian S.
Highly recommend!
Highly recommend!
MG
Marcia G.
I was matched with a financial planner…
I was matched with a financial planner with Zoe Financial over 2 years ago. The experience was great and they provided several good options for interviews. The fee structure was very clear and reasonable. The advisor I chose has been fantastic and meets with me quarterly to discuss all my investments, taxes and life planning strategies. Met with my advisor today and he is doing very well with my returns. I would recommend Zoe and their advisors to anyone that wants an independent advisor not tied to selling you their products.
Response from Zoe FinancialMar 11, 2024
Thank you for sharing your experience, Marcia! We're glad you've had a great journey with Zoe Financial over the past two years and that your advisor has exceptionally guided you. Your recommendation means a lot to us, and we're committed to providing independent and personalized financial advice.
JP
John Paul C.
Great service
Great service
Response from Zoe FinancialMar 11, 2024
Hi, John Paul. Thank you for leaving a review!
RI
Ricardo
Awesome product and experience!
Awesome product and experience!
GE
Gerri
ZOE...the good, the bad and the ugly
The ZOE advisor I spoke with was excellent with deep knowledge about all the topics we discussed. However, when we discussed compensation, asset management and where our funds would be held, they kept mentioning a firm called APEX. This is fine I guess, but I really have never heard of them. I did some more research and it turns out ZOE has a relationship with APEX. I questioned the advisor and she broke down and shared that ZOE actually makes more money if we move our money to APEX. We initially wanted to keep our accounts at Fidelity. Isn't this a conflict of interest? I found all this buried deep within their disclosure documents on the SEC website. I did not find this a FIDUCIARY gesture.
I did not see where to respond to the ZOE response below. Thank you for the prompt response ZOE. But with all due respect, you did not address what my ZOE advisor said about ZOE making more money if we move our funds to APEX....IS THIS TRUE? Does ZOE make more money if we move our funds to Apex? According to solicitor agreement I found on your site, you do. I truly appreciate your candor as we decide to work with ZOE, this advisor or not.
Hi Alex, thank you so much for a prompt response and trying to resolve this. I would prefer to keep our communications on a public platform to help each of us remain accountable.
I respect that ZOE has to get paid for all the time, effort & resources in offering a platform to match the public with reputable advisors. I have reviewed your website many times and that is clear. My understanding, according to your website, is ZOE receives the so called "solicitor fee" from the advisor. We as clients never experience this. The larger question is that if ZOE acts as a fiduciary, as your website suggests, then can you answer yes or no, Does ZOE make more money (in the form of the solicitor fee) if we as clients move our funds to this APEX company the advisor mentioned? I don't understand why they would tell us this if there were no truth in it.
I appreciate your honesty more than you know.
Response from Zoe FinancialFeb 21, 2024
Hi Gerri,
We really appreciate your feedback. One of Zoe’s core pillars is to put the clients first in all interactions, particularly by ensuring advisors in the Zoe Network uphold their fiduciary duty.
There is no obligation to work with APEX as a custodian when using Zoe to find an advisor. While there are potential benefits and costs associated with specific custodians, the advisor ought to help you make the best choice for you! We apologize that this was unclear when speaking with the advisor. Your feedback is heard and we will improve our client-advisor communications as a result; thank you!
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Hi Gerri, thanks for your updated review. My email is [email protected] if you’d like to email me directly. I’d be happy to answer any additional questions!
There are no additional fees for you as a client if you choose to custody your assets at either Apex, Fidelity, Schwab, or others as your custodian. There is a platform fee that the advisor pays out of his/her total advisory fee to Zoe for using the platform. The reason for charging the platform fee is that our platform allows the advisor to support their clients via digital onboarding, trading, rebalancing, billing and other functionalities.That fee is not passed onto you as the client.
To be clear, when interviewing an advisor from the Zoe Network, you do not need to move your funds to Apex via the Zoe Wealth Platform. You have the freedom to choose the custodian that you are most comfortable with and your advisor could guide you choose the right one for you.
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Hi Gerri,
Totally understand, and I am happy to help.
No, Zoe does not receive any higher solicitor fees if you as a client choose to utilize Apex as a custodian.
Thank you!
Alex
MA
Maryam A.
Seamless Introduction to Financial Advisors: A First-Timer's Perspective with Zoe's Client Manager
Zoe's client manager worked with us diligently to explore different options for financial advisors. For us, who were engaging with financial advisors for the first time, it was a great resource to be able to find the right person to start with. We could talk with multiple advisors and select the best that meets our needs. This guidance made the process smoother and more accessible for us as first-time participants in financial advisory services.
Response from Zoe FinancialMar 11, 2024
Thank you for your review, Maryam. We are happy to hear you had a positive experience with Zoe's client manager and our financial advisory services. It's great to know that our diligent efforts in exploring different options for financial advisors helped make the process smoother and more accessible for you as first-time participants. We're glad you found the right advisor to meet your needs. Should you require further assistance or have any questions, don't hesitate to reach out – we're here to assist you!
TG
Teri G.
If I could give Zoe 10 stars I would.
If I could give Zoe 10 stars, I would. I worked with Paul. He was sincerely committed to finding the best fitting Financial Advisor for me. And he succeeded. In addition, he was responsive, knowledgeable and committed to listening and HEARING what my preferences were in an Advisor.
I highly recommend Zoe, especially Paul, to pair you with the perfect person to work with you. Thank you Zoe and Paul.
Teri Gottlieb
Response from Zoe FinancialMar 11, 2024
Hi, Teri. Thank you for taking the time to leave Zoe Financial a review. We are happy to hear you had a positive experience with Paul. Stellar customer service you can trust is what Zoe is all about! It's great to hear he found you the perfect Financial Advisor and exceeded your expectations.