Kevin D.
We are a luggage manufacturer in China
We are a luggage manufacturer in China. We make good product. Our problem was US market. WKND is our American ecommerce marketing agency for 18 months now. Results are simple. US DTC revenue go from $76K to $410K every month. Ad spend go from $14K to $52K. MER go from 5.4x to 7.9x. CAC go down from $41 to $36. AOV go up from $172 to $189. AppLovin Axon bring about 17% of our new customer orders. AI automations are big part of this. WKND build AI agents for our reporting, support replies, and email and SMS copy. Support first response go from 9 hours to under 10 minutes. We launch new SKUs 70% faster. Team save about 15 hours every week. Retention is strong too. Email and SMS go from under $7K to about $110K every month. Repeat purchase rate go from 11% to 19%. SEO and AEO grow organic sessions 212%, and our bags appear in ChatGPT, Perplexity, and Google AI Overviews. WKND manage Meta ads, Google ads management, AppLovin Axon, creative iterations, AI creative content, SEO, AEO, AI automations, retention, email, and SMS. This is good operating partnership. Factory make product, WKND bring demand. Weekly reporting, biweekly call, and Slack channel in our time zone. Tommy Patterson is a genius. He understand manufacturing at deep level: unit cost, lead time, MOQ, inventory. He plan growth around what factory can really make. This is rare. I highly recommend WKND.


