Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Vinovest (vinovest.co) has 280 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
vinovest.co
Website
vinovest.co
Category
Beer & Wine
Location
Culver City, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 73% of reviews.
Latest
Most recent review: September 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
This company is indeed a scam.
They say they buy fine wine for you, and (1) you can sell the wine at any point and (2) you can take physical possession of the wine at any time.
Both claims are absolutely material. And both claims are false.
(1) In fact, you cannot sell the wine at any time. They will only sell the wine for you in a supposed "selling window" that they themselves unilaterally determine. And if you want to sell outside of the "selling window" that they have decreed, they only let you list the wine for sale on their completely illiquid platform.
(2) In fact, you cannot get physical possession of the wine at any time. I have been repeatedly contacting them to get a quote for physical delivery of the wine. They simply ignore me entirely.
In other words, this company is attempting to defraud me of thousands and thousands of dollars of fine wine. This is obviously illegal and criminal, and they will hear from me.
PS: the scammers have now responded. Note that they do not deny, because they cannot, any of the points I make.
They cannot deny that, contrary to their lie, one cannot sell the wine on the open market at any time.
They cannot deny that they continue, obviously illegally, to prevent me from taking physical possession of my wines.
This company is a criminal scam.
Response from VinovestAug 17, 2023
Hello Romain,
I am so sorry to hear your experience with Vinovest did not match your expectations. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment, including the liquidation and sale process for their wines that are listed for sale outside of our ecosystem as well as taking delivery of the wines from their portfolio. Your feedback is very important to us as we continue to grow and make improvements. Thank you again for your feedback.
BS
Benjamin S.
I would avoid vinovest at all costs
I would avoid vinovest at all costs. They are not going to stick around for long. Here is why.
When you purchase wines on vinovest they buy them mostly through Liv-ex and then store them in bonded warehouses. This is a great start. They then start to con you.
What they do is provide you true valuations only on wines that list on Liv-ex, this makes sense and is accurate. For wines that do not show up on Liv-ex though they jack up the valuations in whatever way is necessary to keep your portfolio positive. I would guess that their algorithm literally increases valuations of unlisted wines based on the losses incurred by the wines with valuations.
It gets worse though. Don't even try to sell your wines. The user interface is absolute garbage and at the start was predatory. Here are the details.
- They charge a ridiculous early liquidation fee that is not clearly communicated. (likely buried in the service agreement)
- They use there own system to bid on wines. I had bids that were extremely robotic. Either someone is scraping the system or vinovest is working both sides.
- They dont sell the wines for you, or help you at all. Have fun listing wines for months and getting $100s less than you paid.
Response from VinovestAug 17, 2023
Hello Benjamin,
We sincerely apologize for the disappointment you may have experienced with Vinovest. Our goal is to ensure that your entire investment journey with Vinovest, from onboarding to exit, is seamless and satisfactory. We strive to always be transparent with our investors surrounding all aspects of their wine investment, including the estimated value and pricing of wines, all fees associated with their portfolio and selling those wines, and the sale process for your wines that are listed for sale outside of our ecosystem. Your feedback is very important to us as we continue to grow and make improvements. Thank you again for your feedback.
GF
Gabriel F.
This company is a scam
This company is a scam. I tried to liquidate my account some time ago at least a year and someone sold my wines for me which was great. Then when i go to withdraw, i notice there isn't a listed method to withdraw whatsoever! I sent emails and complained and did not get far. Finally, they sent me something to fill out that once i filled out, they were supposed to allow me to withdraw. I filled it out and waited, then, they decided to just repurchase all my sold wines, charge me a fee for the early liquidation, and now i am stuck on this new listing method of wine listing of bids/sells. So far, my wines are worth nearly 35% or less than what I invested. This company is an absolute scam by all means. NEVER USE THEM DONT GIVE THEM YOUR MONEY OR YOU WONT EVER SEE IT AGAIN. I am still trying to any amount back but its nearly impossible. I have been trying for months now probably over a year and all i get is a run around. TERRIBLE COMPANY, criminal at worst, and incredibly dishonest at best.
Response from VinovestAug 17, 2023
Hello Gabriel,
We sincerely apologize for the disappointment you may have experienced with Vinovest.
Our goal is to ensure that your entire investment journey with Vinovest, from onboarding to exit, is seamless and satisfactory. I’m sorry if your investment experience has not been as smooth and if there have been issues along the way. Your feedback is very important to us as we continue to grow and make improvements. Thank you again for your feedback.
BL
Brian L.
Very disappointed with my experience…
Very disappointed with my experience with Vinovest! the collection of my investment money was very quick and easy, however when I decided to exit my investment, it has been nothing but a headache. I have been trying to exit for over 8 months and have had what they have called software "bugs" and lack of support in liquidating my wines. After all of this time, I have only been able to sell 2 of my 19 holdings... all at losses. I would not recommend this company and have no clarity on when and how I can get $ out.
Response from VinovestAug 17, 2023
Hi Brian,
I'm sorry to hear of the bugs you have encountered. We know how frustrating they can be, and our team is always working to get them corrected and prevent future errors from occuring.
Our goal is to ensure that your entire investment journey with Vinovest, from onboarding to exit, is smooth and worry free.
Our team is dedicated to helping get this resolved for you as quickly as possible.
LC
Lee C.
The worst investment I have ever made
The worst investment I have ever made. Quick in collecting money from investors and extremely slow when you liquidate. My experience with Vinovest is terrible and horrible (countless emails to push, push and push for liquidation) It's more like a Ponzi scheme. I hope there will be no more victim like me.
***********************************************************
Since Vinovest asked for more details to better understand my experience otherwise my review above will be deleted, I am more than happy to share my experience with everyone especially people who is considering depositing money in VV. You asked for it! (Well, I don't think VV don't know customers' feedback. I am not the only victim anyway)
2022/12/21, I raised the request of liquidation and close account to VV. No response from VV at all for one week. On 2022/12/27, I wrote mail to VV CEO, he said it's Xmas season and my portfolio manager will follow up my liquidation request after he is back after New Year.
2022/12/30, VV automated purchased Dom Perignon, Chef De Cave Legacy Edition 2008 (USD$1612) in my account. It's ridiculous that VV was not able to liquidate my wines in Xmas & New Year break but they could use the balance cash in my account to purchase wines. I complained to VV CEO immediately. On 2023/1/4, this Dom Perignon, Chef De Cave Legacy Edition 2008 was sold at US$1603 and VV charged me US$48 early liquidation fee. (Exactly like scammer)
On 2023/1/6, VV started to liquidate 4 cases of wines in my account, I thought everything is on track. However, in the same day, VV used the money from liquidation to purchase another 4 cases of wines. (Absolutely it's scammer) I called VV office in NYC and California more than 100 times and sent many emails, no response AT ALL until I left many nasty messages in CEO's FB and Twitter. (Try this! It works well in pushing) VV portfolio manager called me back and reversed the deal for the 4 cases purchase.
From 2023 Jan to 2023 Feb, more wines were liquidated after I pushed and pushed and pushed and pushed by sending emails. I did received the money.
The remaining 4 cases of wines, there was no progress at all. I sent mail to complain and push. Finally, liquidation started in April. Suddenly, VV market estimated price started dropping dramatically and I dropped my selling price accordingly but it didn't make liquidation happen. In just one month, the price dropped around 45% (VV estimated price in Apr/B and the liquidation final price). VV estimated price is a mystery.
Anyway, I deposited US$50K in VV in 2020 June and I received US$50,747 in total in 2023 April. However, I wasted so much time in pushing VV, checking the status and complained. The buy and sell mechanism (price, buyer, seller) is a black box which is manipulated by VV.
***Fun Part***
On 2023/4/11, VV informed customers must take either REBALANCING STRATEGY (VV automatically adjust customers' portfolio, I assume it automated buy and sell by Vinovest) or BUY & HOLD STRATEGY (fixed portfolio and can’t sell the wines until the wine’s selling window comes). In the end of the notice mail, VV specified "the strategy will be fixed starting April 16, and you will not be able to change it after this date.".
It's very unprofessional that VV pushed customers to decide a permanent strategy within 5 days (April 11/ April 16) after VV's notice. For me, the strategies are more like VV can buy and sell for customers at the price and timing VV want. If you don't let VV to do so, you can't sell the wines until VV says it's the wine’s selling window. I never have any investment requires permanent strategy- fixed and can't be changed after you decide. This is a big joke and scammer for sure.
Suggestion from my heart- Don't even invest one cent in VV. It's a black box, no transparency and I had no control of my liquidation AT ALL base on my experience in past half year. It doesn't worthy it and just a waste of time. I spent so much time to push VV by all means- I was so frustrated and desperate just to get my money back. It's ridiculous.
** All emails with VV and liquidation records are available.
Response from VinovestJan 21, 2025
Hello,
Thank you for sharing your experience. We deeply regret that your investment journey with Vinovest did not meet your expectations and understand how frustrating it must have been to experience delays in liquidating your portfolio.
We want to confirm that all of your wines have now been sold, and the funds have been successfully returned to your account. Additionally, your account has been closed as per your request. We sincerely apologize for the delay in this process and for any frustration caused during your experience.
At Vinovest, we are committed to providing transparent, professional services, and we take your concerns seriously. We are actively reviewing our processes to improve communication and expedite the liquidation experience for our clients moving forward.
Thank you for your patience, and we wish you the best in your future investments. If you have any further questions or need additional assistance, please don’t hesitate to contact us.
PP
Pablo P.
Impossible to withdraw my money out of the site
It was very easy to add funds and get my portfolio going, but it's being impossible for me to take the money out, I dont want to use the word SCAM, but it seems to be the case...
Its been one month now that I decided to sell my portfolio and listed my wine for sell. Since then I had almost no offers, and the few ones I got were unbelievably LOW, dont even cover the initial investment value (of 2 years ago). Its doesn't seem that I will be able to get my money back if it keeps like this.
When I got my money in, they assured that it was a 3 weeks process and I could withdraw the money out. It's been 1 month already, no offers, no money, no answer.
Triple think before investing in this site.
Response from VinovestJan 14, 2025
Hi Pablo,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest did not match your expectations and if there was any misunderstanding on the timeline of wine sales when you choose to sell your wines early. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment, including the hold time for their wines and timeline for sales on the open market. Wine is a long term investment. Wines take years to mature and reach their peak market performance and demand. We encourage all investors to adopt this mindset when investing in wine. While our platform does allow for customers to list their wines early if they choose, this does not guarantee immediate sales. We do apologize if this was not communicated thoroughly with you when you began your investment with Vinovest. Each wine is listed on markets outside of the Vinovest platform and our wine team uses various other channels to market and sell wines. Wines can only be sold when there is a buyer interested in placing a bid on those wines.
Our support team will follow up with you via email with an update on your account and will be able to answer any questions you may have.
Thank you again for taking the time to provide your feedback.
BE
bex
Bad Investment. Hard to get out of it.
It was very easy at first to move the funds over and invest in wine. The problem is when you want out. The process can take forever, and they don't just simply buy it back from you. The wine is put into their auction feature for other investors to bid on. This process can take months, and the offers can be insultingly low. I wish I never tried this.
Response from VinovestApr 26, 2023
Hello,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest did not match your expectations. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment, including the liquidation and sale process for their wines sold outside of the prime selling window. Your feedback is very important to us as we continue to grow and make improvements. Thank you again for your feedback.
CM
Christian M.
I have really tried with this company
I have really tried with this company, but I’ve got to the point where I really don’t trust them anymore.
They have had my funds for over 2 years and the wine is worth less than when purchased..
Despite this I have kept my cool and asked to speak with someone as to whether we should sell them and reinvest the money into different wines. (Not all investments pay off, I get it).
What I’ve come to realise is that I’ll get 1 automated response, and then they’ll never reply again. I have sent over 15 emails and no one ever replies.
I decided to give it time, wine doesn’t appreciate in value by the day, so I waited. 8 months further passed and my management funds are down to $15, I knew I was going to have to add money just to cover these costs, however, I received an email from them….
They have enrolled me into a balancing scheme where they sell the wines and reinvest the money into different wines. Weirdly this is what I wanted almost a year ago, so why now.
What I realised, is that they are going to sell my wines, buy cheaper ones to free up cash so I can keep paying their management fees. I have had no say in this, and when I try emailing them I’m having the same issue as I was 8 months ago.
If the wine takes 10-15 years until it reaches its peak, why would you sell it after 2? And why not a knowledge my concerns when I raised them with you.
Over all, I am incredibly disappointed with this company, and I’m scared to see what happens when I try to close this account given the other reviews on here.
If someone, an actual person from Vinovest reads this, please call me. As i am fed up with the fact I can’t even speak to someone.
However, given what I know, it will probably be the same generic response everyone else who is unhappy has received.
Response from VinovestApr 26, 2023
Hi Christian,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest did not match your expectations.. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment, including rebalancing strategies. Our team will follow up with you in email. Your feedback is very important to us as we continue to grow.
Thank you again for your feedback.