Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Vinovest (vinovest.co) has 280 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
vinovest.co
Website
vinovest.co
Category
Beer & Wine
Location
Culver City, California
Listed on Five Star Index
2026
About these reviews
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The company replied to 73% of reviews.
Latest
Most recent review: September 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Do not invest with this company! I have been contacting support weekly to try to liquidate my "managed portfolio", and have not gotten a single response. What good is an investment if you can't liquidate it, or even contact the people who hold your investment. I 100% regret investing with Vinovest.
Response from VinovestJan 21, 2025
Hello Jack,
Thank you for sharing your feedback. We’re sorry to hear about your frustration and want to address your concerns regarding liquidating your managed portfolio.
At Vinovest, we strive to provide responsive support and assistance with all aspects of our clients’ investments. However, we are unable to locate or verify your account based on the information provided in this review. To better assist you, we kindly ask that you contact us directly with your registered email address and/or name. Once we have this information, our team will prioritize resolving your concerns promptly.
We are committed to helping and ensuring your experience meets your expectations. Thank you for bringing this to our attention, and we hope to assist you soon.
DA
Dave
Get Out While You Can
I first opened my Vinovest account in August of 2020 with ~$5,000 in deposits. About a month ago, I decided to add another $5,000 to my existing Vinovest account in order to expand my wine portfolio. Three weeks later, Vinovest moved the money out of my wine account and used it to buy Whiskey investments without my knowledge or consent. I had not made any investments in Whiskey prior to this and had no intention of doing so. I sent three messages to Vinovest customer support asking that this transaction be reversed but have not heard anything from the company in weeks.
I am now trying to liquidate all assets I have with Vinovest and have discovered that there is no option on their site to sell the whiskey they purchased with my money. My wine portfolio has now been listed for sale but the estimated value of the wines (in my portfolio for the past 3.5 years) somehow mysteriously dropped within an hour of listing them for sale. It remains to be seen if I will ever get any money back from this company...And wouldn't you know it, Vinovest has no posted phone number to reach out to when multiple messages are ignored.
If you haven't given your money to this predatory company yet, don't.
Response from VinovestJan 21, 2025
Hi Dave,
Thank you for bringing your concerns to our attention. We’re deeply sorry to hear about the difficulties you’ve experienced and the frustration caused by this situation.
We genuinely want to assist you and thoroughly investigate your concerns, but we’re unable to locate or verify your account with the details provided in this review. To fully address the issues you’ve mentioned, we kindly ask that you reach out to us directly to our support team via email or phone, which was recently added as an additional support option for all of our investors.
We understand how critical clear communication in how your portfolio is managed is for all investors and sincerely apologize if any of your prior messages went unanswered. This is not the level of service we strive to deliver.
Thank you for your patience and understanding. We value your feedback and look forward to resolving this for you as quickly as possible.
MF
MARK FIEBERT F.
The worst customer support
All managed wine in my account was selected by Vinovest. The value of this wine was significantly below the value posted by Vinovest on my statements. I tried to sell the wine on their account (sold most of it at a significant loss). Although I've asked Vinovest to forward all cash in my account to me, they failed to do so. When I complained (via email), the value of my account went to zero (and showed no activity to bring it to zero) and no funds have been remitted to me. I've sent several emails to customer support and senior executives but have not received any responses or acknowledgements to any communication.
Response from VinovestJan 14, 2025
Hi Mark,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest did not match your expectations and if there were any issues with the return of your funds after your wine sales were completed. This is never the client experience we want our investors to have.
Our goal is for all investors to experience a smooth process from start to finish of their portfolio liquidation, including the return of their funds. Unfortunately this is not always the case and some circumstances require additional support to resolve. After reviewing your account I have confirmed that each of the wines in your portfolio has sold and all funds have been returned to you. We do apologize for any delay that occurred while our team completed the full closure of your account and if there was any delay in our support team’s communication.
Thank you again for your feedback.
TH
Ted H.
SCAM
If you want to sell your wine, you have to auction it off YOURSELF! And the value they say your account is well above the value people are bidding for your wine. DO NOT INVEST HERE!!!
Response from VinovestNov 14, 2023
Hello Ted,
We are sorry to hear your experience with your investment with Vinovest has not met your expectations. Our goal is to provide each of our valued customers with transparency on wine as an alternative investment asset from start to finish; including estimated wine values, market conditions as they change and how to sell your wines if you choose to sell early. We value your feedback as we continue to grow and make adjustments to best serve our customers.
Thank you again.
PG
Petr G.
Unethical business practices, steep losses
Where do I begin?
I invested $10K 2 years ago over several installments. I'm currently down ~11%, which is very underwhelming for an investment that was supposed to be uncorrelated with the stock market. The figure with -11% unrealized loss is the supposed "market value" of my vines (whatever that means), not the value that I can sell it for. I've been trying to liquidate for 4 straight months, and the best bids I've gotten on their "marketplace" lowball by 20-30%, so I'm essentially stuck unless I'm willing to accept a 40% total loss. Not at all what I was expecting.
Secondly, and more importantly, the company's ethics are highly questionable. When I signed up, they advertised on their website that customers are never charged any fees for selling 60 days after their purchase date. They changed their terms *after* I invested. They are now charging a 1.5% selling fee and refuse to honor their original terms to me, which further increases my losses. They also promised that selling on reasonable terms would always be possible and that they personally hand-hold customers through liquidations. They even used to have a marketing punt on their website saying "your investment is liquid (pun intended)". Turns out all of that was a lie too.
I understand the business landscape changes and have a lot of sympathy for startups creating brand-new products, but there is no excuse for pulling the rug from under your users, especially your *early* users. Vinovest is an unethical company and I don't recommend anyone use their product. I will update my review if I receive any meaningful response from Vinovest.
Response from VinovestNov 9, 2023
Hello Petr,
Thank you for taking the time to share your feedback. We are sorry to hear your experience with Vinovest did not meet your expectations. Our goal is to provide each of our valued customers with transparency on wine investment as an asset from start to finish of the journey, including estimated wine values and portfolio hold times as well as market conditions and selling timelines. We value your feedback as we continue to grow and make adjustments to best serve our customers. Our team will follow up with you via email with an update on your portfolio liquidation.
Thank you.
FR
Franck R.
Terrible returns during inflation times...
I started to invest with Vinovest about 1.5 years ago as a mean of diversification, and based on the claim they had better performance than the S&P500. As of today, my portfolio is down 8% against the inital value in dollar. As a matter of fact, it is down 18% if you factor in the depreciation of the dollar during the same time. I invested to fight inflation and it went the opposite direction; my investment got depreciated against a highly depreciating currency. If I wanted to sell right now, by looking at the comments, I could expect to get 75% of the price displayed by Vinovest. That means if I would sell now at these conditions, I would have lost 43% of my investment, and this in a matter of 1.5 year... This is a complete fail, what else can I say. I believe Vinovest is over-paying the wines that they buy for their customers, and I believe their selection is not very good since most of the wines they selected for me lost their value. Obviously it does not make sense to sell now before the selling window, so I will wait, but the experience so far is painful.
Response from VinovestNov 9, 2023
Hello Franck,
Thank you for taking the time to share your feedback. We are sorry to hear your experience with Vinovest has not met your expectations in your first year of investment. Our goal is to provide each of our valued customers with transparency on wine investment as an asset from start to finish of the journey, including estimated wine values and portfolio hold times and market trends. We appreciate your feedback as we grow and continue to make improvements to our platform.
Thank you,
MM
Matjaz M.
possible scam!
I opened a Vinovest account over 2 years ago. A month ago I decided to take a close look at my portfolio and came to the conclusion that my positions (which were picked by VinoVest) decreased in value over the 2 years, all the while VinoVest was charging 2,5% commission. Thus, I decided to cut the losses and liquidate the positions.
Unfortunately, when one decides to liquidate, you are pretty much on your own. There is absolutely no help from the VinoVest team, even though their website claims:"When you’re ready to sell, our worldwide team will assist you in getting the maximum return on your investment." You will have to place the wines on the "market" yourself at the price that you deem right (it is very opaque where you have listed your wines, sometimes Vinovest claims that is on a marketplace they run, other times it’s the contrary, however I wasn’t able to find any listings of the wines that I have listed on any publicly available online marketplace). I chose the price that was recommended by VinoVest, as that seemed reasonable, they are the experts, even though it was mostly below the price that I paid for 2 years ago. To date (so a month later) I received offers for only 1 of the positions at a 25% discount to what VinoVest claims is the value of this holding and based on what VinoVest charges the 2,5% commission. So basically, they have cheated me twice, first as I will obviously not be able to liquidate my funds, at least not at the value that VinoVest states and second because they have been charging me commission on these very same inflated values.
Furthermore I had some positions in the so called trading portfolio, a portfolio that isn’t managed by VinoVest, has lower fees and lets a user trade (make decisions) on his/her own. This portfolio actually fared worse than the managed one, but I am no expert and was able to sell at prices similar to the ones indicated by VinoVest. However, once I have liquidated all my positions in the trading portfolio and asked for the funds to be withdrawn there have been just stalling and excuses why the transfer hasn’t been processed. First I received a form that was intended for US accounts only (Eu bank accounts do not have a routing number), when I informed CS about this they asked me to send the details via e-mail. After a week I got a confirmation that my bank account details were entered and that a transfer will follow within a week. Which didn’t happen and after following up what was the reason, they said the transfer failed because my country of residence doesn’t match with the country code of the IBAN (I have sent a Revolut IBAN which has a different country code than my address). After complaining that they should have advised this before and asking whether they would then prefer to get the account details with the same country code as my address, but which accepts EUR only, I received no reply and a week later I am still waiting.
All of the above stated is in my opinion absolutely unacceptable and makes me wonder why a company that advertises “investment” services would be stalling a payout of 1k$ and doing everything possible for me to actually lose the money I have “invested”. So, my conclusion is they might not be running a legitimate business and this might actually be a scam, otherwise they surely should be more forthcoming when their clients want to liquidate and cash out their own assets.
Response from VinovestJan 21, 2025
Hello Matjaz,
Thank you for your feedback, and we sincerely apologize for the frustration you’ve experienced during your investment journey with Vinovest. We understand how important it is to have a clear understanding of how to liquidate your portfolio, even when choosing to sell wines before they have reached peak maturity, and we regret that your experience has not met these expectations.
We understand your concern with the process to return all available funds, especially in today’s age of quick international transfers. However, delays can occasionally occur when dealing with international banking systems due to a variety of variables including processing times, bank communications, compliance checks, or other factors beyond our direct control. We have confirmed all available funds have been returned to you. Each new withdrawal request can be submitted directly through your account online as we have made improvements to the entire withdrawal process.
When it comes to selling your wines, it’s important to note that the wine market is unique in that some wines require more time to reach maturity and achieve optimal value. It’s common for certain wines to take longer to sell, especially if they are still quite young with little market demand. Your wines have been listed to external marketplaces and we are working to get the best possible return for you. We understand the challenges of selling quickly, and we appreciate your patience as we navigate down market conditions.
We take your concerns seriously and are committed to improving the overall experience for all investors around these processes. Thank you for your understanding and patience.
DM
Dan M.
You will lose money
Vinovest is great at marketing. But they overpay when they buy your wines and their valuations are grossly inflated. For everyone leaving glowing reviews - try to sell your wines. No one will pay you Vinovest’s valuation (if you can even get an offer). You have lost money, you just don’t know it yet. And all the while Vinovest collects their monthly fees. Put your money in an S&P 500 ETF. UPDATE -- Vinovest is attempting to get this review removed if I don't identify myself, which I don't intend to do. Not a single one of my wines has sold and I get a slew of offers at 70% of the value put on the wines by Vinovest. I am going to lose a lot of money here.
Response from VinovestJan 21, 2025
Hello Dan,
Thank you for sharing your feedback.
To clarify, we are not attempting to have your review removed but were unable to locate your account within our system to verify your details and assist you further. Our goal is to provide tailored support to all our clients, and identifying your account would help us investigate your claims and offer solutions specific to your situation.
We recognize that the fine wine market operates differently from traditional investments and that selling wine portfolios can sometimes take time due to market dynamics. We strive to provide accurate valuations based on current market data, but it’s important to note that these values can fluctuate. Additionally, while we work to maximize returns, sale prices depend on buyer demand and other market conditions.
We take your concerns seriously and hope you will reach out to our team so we can better understand your situation and provide the assistance you need. Your experience is important to us, and we are committed to resolving your concerns.
Thank you for your understanding.