Diane
It definitely changes to match your…
It definitely changes to match your skin tone, however, I have Vitiligo and was hoping it would cover that up. Not the case. Otherwise I would recommend it.

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
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Cosmetics & Makeup · Sheridan, Wyoming
Excellent

Cosmetics & Makeup · Sheridan, Wyoming
Excellent

Cosmetics & Makeup · Sheridan, Wyoming
Excellent

Cosmetics & Makeup · Sheridan, Wyoming
Excellent
Showing 28 reviews with 3 stars · Clear filters
Diane
It definitely changes to match your skin tone, however, I have Vitiligo and was hoping it would cover that up. Not the case. Otherwise I would recommend it.
Meena H.
unfortunately this was a fail for me. I have pale Indian skin and it did not match my skin colour at all. It was too white with cool tones. My skin has a yellow tone. I'd say this will only work for caucasian/pale European skin
Janice Y.
Reason for 3 stars (to be fair) is that I have yet to receive my foundation but looking at all the negative reviews on the hassle to return, I hope with all my 10 fingers crossed that the foundation will work for me. I would hate to have to go thru the pain as stated by the many reviews of fighting for a rightful refund. I will update after I have received and use the product.
Chelle
I ordered the product on July 10th, 2025 and still today (Aug 2nd), the product has not yet shown up! I go check the status every so often and I would get an expected delivery date as of the next day, then it would change to the next day when I wouldn’t receive it. So frustrating. They of course billed me on July 10th though. I don’t even have the product yet to write a review on how well I like it and I already have a bad outlook on this company! You would think they would want to make a good impression to first time buyers. If so, this is definitely not the way to do it for sure! Michelle
Manu E.
Es hat recht lang gedauert, bis die Foundation ankam. Diese ist von der Konsistent sehr angenehm auf der Haut, ich habe auch bis zum Abend ein gepflegtes Hautbild. Nun kommt das Aber: ich habe helle Haut, die Foundation macht sie noch heller, ich sehe also nicht, dass sie sich meiner Hautfarbe anpasst, sie lässt mich eher käsig aussehen, leider.
CK
I like the way it goes on, BUT the match is a bit lighter that I would have liked, BUT it may be that I have been using a darker foundation than I should. Don’t try to use it with a primer. The finish is terrible and it does not match, at all. It’s good enough for everyday use. Not exceptional, but I am not terribly disappointed.
Tonya P.
I was definitely skeptical and thought it was a scam - because it took 3.5 weeks to get my product. The product is fine - I can't say I LOVE It but it works. Might be best on less mature skin as it does tend to crease and not look soft and flawless in appearance and coverage. I probably won't order again mainly because of the shipping delays and because the product is not fantastic for me.
Response from VIMA CosmeticsJun 22, 2025
Thank you so much for your honest feedback, Tonya. We’re truly sorry to hear that your order took 3.5 weeks to arrive — we understand how frustrating that delay can be, and we’re working hard behind the scenes to improve our shipping times and communication. We also appreciate your candid review of the foundation. While we’re glad it worked to some extent, we completely understand that not every product is a perfect match for every skin type or concern. Your note about how it performs on more mature skin is valuable feedback that we’ll take to heart as we continue to improve our formulas. If you ever decide to give us another try or have questions about different application tips or products that may better suit your needs, we’d love to help. Warmly, The VIMA Team
Leisa B.
Took forever to arrive Applied white but didn’t change to match my skin tone more pale very different between face and neck Not loving it And can I say the overwhelming perfume smell is really hard to handle Too bad if you have an actual perfume you want to wear it just swamps anything else …. Yuk