VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
vimacosmetics.com
Website
vimacosmetics.com
Category
Cosmetics & Makeup
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 48% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I asked for a refund because the product is nothing like they described and is cakey on my skin. It’s gone after a few hours and doesn’t cover anything like they claim. It’s more like a very expensive tinted sunscreen. After multiple emails, I’ve just been ignored. I will never deal with this company again.
I would like to respond to the response from vima below. I have all the communication between them and myself. The only time they responded to me was when I got PayPal involved because I was being ignored. The issue still remains unresolved. If vima really wanted to help it would’ve been resolved by now. The money back guarantee is a lie. I was offered a $27 refund when I paid over $110 for a dodgy product. Dodgy company and dodgy product, just don’t do it.
Response from VIMA CosmeticsJul 15, 2025
Hello Michelle,
Thank you for sharing your feedback, and we're truly sorry to hear about your experience.
We’d like to clarify that we have responded to every message we’ve received from you, but it seems we haven’t heard back. Our team is here to help, and we’d still love to work this out together. If the foundation didn’t work for you, our moneyback guarantee does cover this.
Please check your spam or junk folder in case our replies landed there, and feel free to contact us again directly so we can help resolve this for you.
Thank you again for your patience, and we hope to hear from you soon.
Best regards,
VIMA Customer Support
RB
RB
Beware the return policy
Vima make out like it's a risk-free, stress-free option to try out their product, but if the foundation doesn't work for you, trying to receive a refund is infuriating. The company demand a video, which is a huge invasion of privacy, and it is not stated that this is a requirement on their website (I see Vima have said in response to a similar review that it is, and that's not the case). The site says "We just ask that you share your reasons and, if possible, provide photos or videos to help us understand the issue." If possible. It does NOT say videos are mandatory. Had they been truthful about their video policy, I would never have purchased from them. Which I guess is why they lie about it. I'll avoid this company like the plague from now on, the back and forth emails trying to sort the issue is such a pain. And as an aside, Vima if you're reading this, please stop having your customer service agents signing off with 'Lots of love', it's extremely weird and disingenuous.
Edit after company response: I have no idea what 'offer' they are talking about, and I never said the product caused a reaction on sensitive skin. They are clearly confusing me with another customer. And the communication surrounding refunds/returns did not 'come across' as misleading, it IS misleading. I have asked them to show me exactly where on their site the 'money-back guarantee' terms they parrot in emails appears on their website. Funnily enough, they've not responded to that.
Response from VIMA CosmeticsJun 22, 2025
Hello Rachel,
Thank you for sharing your feedback with us. We sincerely apologize for your disappointing experience and the frustration this situation has caused you. Ensuring customer satisfaction is extremely important to us, and we regret that we fell short in meeting your expectations.
We are sorry to hear that the product did not perform as promised and caused a reaction. While we strive to ensure our products are suitable for a wide range of skin types, we understand how sensitive skin needs vary and that this was not the outcome you expected.
Regarding the satisfaction guarantee process, we aim to make it straightforward while also ensuring claims are handled fairly. We apologize if our communication around the requirement for photos and videos caused confusion or came across as misleading however, most stores would request an evidence for any claim process.
If you wish to proceed with our offer, update the email thread open so our dedicated CS Team can help you.
Regards,
VIMA TEAM
RP
R P.
If I could give negative stars I would
If I could give negative stars I would. The foundation matching didn’t work for me and I contacted them for full refund as their website states. It’s a lie - they sent me tips asked for video. I did all their tips and still no refund. They are a scam company that should be shut down. Now I’m out $80!
Response from VIMA CosmeticsJun 17, 2025
Hello Robin,
Thank you for your feedback, and we're truly sorry to hear about your disappointment.
Our 30-day money-back guarantee is in place to ensure our customers have a risk-free opportunity to try the product. To fairly and consistently honor this policy, we do ask for a short application video. This step helps us verify the issue and prevent potential misuse of the guarantee.
We understand this process may not suit everyone, but it is clearly outlined in our terms and is designed to protect both our customers and our team. We did provide personalized tips to help resolve the issue before proceeding to the refund stage, and we're still happy to review your request once the video is submitted.
Customer satisfaction is very important to us, and we remain committed to resolving this. If you'd like to continue with the claim, please reach out and we'd be glad to assist further.
Sincerely,
Vima Cosmetics Customer Care Team
BC
Brandy C.
SCAM
This company is a complete scam. Do NOT give them your money. They advertise a 100% satisfaction guarantee stating they will refund you without needing the product back and then they real scam starts. They give you "tips" on how to use the foundation. Then tell you that because you used the product it's no longer eligible for return. Then they want me to send them a video of me applying the product...as if! Or they'll give me just a 25% refund to go away. RUN RUN RUN. Total SCAM.
Response from VIMA CosmeticsJun 11, 2025
Hello Brandy,
Thank you for sharing your feedback. We're sorry to hear about your experience and understand your frustration. However, after checking our records, we were unable to locate an order under your name or email address. It's possible that the product may have been purchased from an unauthorized seller or third-party platform.
To ensure authenticity and full access to our customer support and return policy, we always recommend purchasing directly from our official website. We do offer a satisfaction guarantee with clear guidelines, and we're happy to assist customers through the proper process when contacted directly.
If you believe you ordered from us, please reach out to our customer support team with your order number or confirmation email so we can help resolve this for you.
Warm regards,
Vima Cosmetics Customer Support Team
SG
Sarah G.
Do not buy. No 100% satisfaction guarantee
Once I received my order in a week I was super excited to try this. Unfortunately the make up does not cover anything. It is like putting lotion on. DO NOT buy the 100% satisfaction guarantee is a complete lie. Been fighting with customer service for over a week. They will not refund.
They will respond back to this saying their website states you need to send a video. Which is not true. I have a screen shot where it says if possible we would like one. Completely invasive to ask for a video.
Much easier to follow your website money back guarantee than to deal with all these bad reviews. Maybe try selling samples. The best part they block you off social media to only keep their good reviews. STAY AWAY!
Response from VIMA CosmeticsMay 27, 2025
Hello Sarah,
Thank you for your feedback, and we're truly sorry to hear about your experience. We understand how disappointing it can be when a product doesn’t meet your expectations.
Our money-back guarantee is in place to ensure customer satisfaction, and we do have clear guidelines outlined on our website. As part of this process, we kindly ask for a short video demonstrating the product application. This helps us verify the issue and continuously improve our formulations.
We’d also like to clarify that unopened items can typically be returned—our team may have requested additional details to proceed. If you're still willing, we’d be happy to review your case again once the required video is submitted.
Please don’t hesitate to reach out to our support team—we’re here to help.
Best regards,
Vima Cosmetics Customer Support Team
YV
Yve
Produkt nicht bestellen ist volle…
Produkt nicht bestellen ist volle Abzocke. Habe innerhalb von 12 Std. von meinem Widerrufsrecht gebraucht gemacht, Ware war noch nicht mal versandt. Das wurde einfach ignoriert und mir mit den Floskeln: „ihre Bestellung ist unterwegs, viel Freude damit“ wurde einfach die Tatsache ignoriert, dass ich darum gebeten habe, es nicht wegzuschicken. Dann wurde behauptet es ist schon am Weg, obwohl die Sendungsnummer was anderes sagt. Leider hab ich zu spät die Erfahrungsberichte gelesen. Ich habe total empfindliche Haut und Roszea auf den Wangen. Und wie hier schon berichtet brennt das Produkt auf der Haut. Und wenn ihr das Produkt testet wird es erst recht nicht zurückgenommen, obwohl damit geworben mit. Aus diesen Geund möchte ich das Paket gar nicht und jetzt nach 5 Tagen steht, es benötigt noch immer 12-14 Tage ohne eine Auskunft von wo das Paket überhaupt kommt. Aus DE kann es schwer sein, denn da wäre es schon da gewesen. Diese Seite ist pure Abzocke.
Response from VIMA CosmeticsJun 2, 2025
Hello Yvonne,
Thank you for your feedback. We're genuinely sorry to hear about your experience and appreciate you taking the time to share your concerns.
We’d like to clarify that your cancellation request was submitted after the order had already been processed and shipped. Our system fulfills orders quickly to ensure timely delivery, and once shipped, we're unable to cancel them. While we understand this was frustrating, we did provide tracking information as soon as it became available.
We were not made aware of any skin sensitivity or allergic reaction in your original communication. If you had shared that information earlier, we would have gladly looked into it further to support you, as we take such concerns seriously.
Regarding returns, our money-back guarantee does come with specific conditions, which are outlined on our website. We aim to be transparent about our process and offer fair resolutions wherever possible.
We’re truly sorry you feel disappointed and would be happy to continue working with you directly to resolve this in the most reasonable way we can.
Kind regards,
Vima Cosmetics Team
BS
Brooke S.
Vima Cosmetics - Avoid at All Costs!
I wanted to share my experience with Vima Cosmetics because I genuinely feel I was scammed. I ordered two their so-called “magic colour changing foundation” after seeing ads claiming it would self-adjust to match all Light to Medium skin tones. That sounded promising — but when I received the product, it turned out to be just one single shade, and it was a bright, unnatural orange. On my fair skin, it looked completely off and did not adjust at all.
Their website is covered in slogans like “Money Back Guarantee” and “30 Day Free Returns”, but they refused to honour any of it. I followed their instructions, explained the issue, and even sent a clear photo showing the obvious colour mismatch (orange foundation on my face against my pale neck), along with feedback that the product felt cheap and provided very poor coverage. Instead of offering a refund, they responded with, “I do want to give you a tip: I recommend that you use a small amount of foundation.”
Then they offered only a 25% refund on my $98.40 AUD order. When I said I wanted the full refund as advertised, they said they’d only consider it if I sent them a video of myself applying the makeup so they could “determine if it gives a natural look.” Honestly, I found that request ridiculous and invasive — no reputable company should require that just to process a return.
To top it off, when the payment was processed, the merchant name came up as “kelvwatches”, not “Vima Cosmetics” — which is incredibly suspicious and has nothing to do with beauty products. It’s a huge red flag.
Vima Cosmetics tries to present itself as an expensive, high-end makeup brand, but I strongly suspect their products are cheaply and mass produced, likely dispatched out of China. There’s nothing luxurious about the product or the service. Please don’t be fooled by the slick marketing or the videos showing women rubbing this product on their faces, raving about how amazing it is — the product simply does not work.
Looking back, this really is one of those classic cases where if it sounds too good to be true, it probably is. The product didn’t do what it claimed, the refund policy was a lie, and the entire experience felt like a convincing scam. I’m sharing this in hopes of warning others before they waste their money like I did.
**EDITED TO ADDRESS THEIR REPLY**
Haha the scam continues. This company is lying through their teeth by suggesting that I didn't order through their so-called official website & claiming they 'can't find my order' - How convenient, right?
au.vimacosmetics.com - That is the website I ordered through. Of course the first part will vary depending on where you are from. As I am from Australia, it's 'au'.
Oh, and a little strange that the supposed customer service reps that I corresponded with were named 'Fleur' and 'Mila' which are the SAME names that others who have posted negative reviews also dealt with.
I wish I could post screenshots of my correspondence with this terrible company and their 'support team'. They are a complete and utter nightmare to deal with and they will stop and nothing to keep your money once it's left your account.
As I have stated above, this is a very convincing scam. Don't fall for it.
Response from VIMA CosmeticsMay 26, 2025
Hello Brooke,
Thank you for sharing your feedback. We're sorry to hear about your experience and understand your frustration. However, after checking our records, we were unable to locate an order under your name or email address. It's possible that the product may have been purchased from an unauthorized seller or third-party platform.
To ensure authenticity and full access to our customer support and return policy, we always recommend purchasing directly from our official website. We do offer a satisfaction guarantee with clear guidelines, and we're happy to assist customers through the proper process when contacted directly.
If you believe you ordered from us, please reach out to our customer support team with your order number or confirmation email so we can help resolve this for you.
Warm regards,
Vima Cosmetics Customer Support Team
CG
Crystal G.
This does not work! Do not trust!!
This does not work! It does not cover well and it has a perfume smell like an older lady would wear. They say they take returns but when you ask for a return they can’t take it because the product was used. DONT OFFER RETURNS IF YOU DONT ACTUALLY DONT RETURNS! Definitely do not recommend this!!!! Also they relied to my review saying I might have ordered its from a different website that theirs. But this is not true as well! If I could I would add the screenshot of the email they sent me. It is their company that definitely responded and told me that there are not refunds! DO NOT TRIST THIS COMPANY!
Response from VIMA CosmeticsMay 26, 2025
Hi Crystal,
Thank you for sharing your feedback. We're sorry to hear about your experience and understand your frustration. However, after checking our records, we were unable to locate an order under your name or email address. It's possible that the product may have been purchased from an unauthorized seller or third-party platform.
To ensure authenticity and full access to our customer support and return policy, we always recommend purchasing directly from our official website. We do offer a satisfaction guarantee with clear guidelines, and we're happy to assist customers through the proper process when contacted directly.
If you believe you ordered from us, please reach out to our customer support team with your order number or confirmation email so we can help resolve this for you.
Warm regards,
Vima Cosmetics Customer Support Team