VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
vimacosmetics.com
Website
vimacosmetics.com
Category
Cosmetics & Makeup
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 48% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Would not purchase again I was very disappointed with the…
I was very disappointed with the product minimal coverage not the best match either made all my impurities come out. Would not recommend and would love to return if possible. Also another negative it took 3 weeks to arrive not cool
Response from VIMA CosmeticsSep 6, 2025
Hello Sharon,
We’re sorry to hear the product did not meet your expectations. Our foundation is designed to provide a natural finish with light-to-medium coverage, which may not suit everyone’s preference. Regarding delivery, your order was shipped within the stated timeframe, though occasional delays can occur due to courier handling, which is unfortunately beyond our control.
As for returns, we are happy to assist customers in line with our return policy. Please reach out with your order details so our team can review and advise you on the next steps.
Regards,
VIMA TEAM
JS
Julia S.
BETRUG, NICHT BESTELLEN
Ich kann die Artikel nicht vertragen und bekomme das Geld nicht zurück. Soll Videos machen und der Kundenservice geht auf meine Fragen überhaupt nicht ein. Die Bedingungen bezüglich Geld-Zurück bzw. Ware zurück geben, stehen nirgendwo und werden auch auf Anfrage nicht zugesandt. Diskutiere seit Tagen per Mail. Vermutlich so lange bis die 30 Tage rum sind und sie dann sagen, dass es zu spät ist. Ist alles Betrug. Produkte sind nicht gut. Der Primer zieht nicht ein und klebt. Die Foundation deckt bei wenig gar nichts ab (was angeblich auch korrekt ist, soll nämlich laut Kundenservice nicht deckend sein, steht aber auch nirgendwo) und bei mehr wird das Gesicht weiß bzw. blass. Eine Foundation soll doch abdecken, dafür kauft man es doch. Meine Haut reagiert auch direkt auf diese und fühlt sich unwohl an. Und trotzdem bekommt man das Geld nicht zurück. Auf keinen Fall dort was bestellen!
Response from VIMA CosmeticsSep 6, 2025
Es tut uns leid, dass Sie unzufrieden sind. Wir beantworten jedoch alle Kunden-E-Mails innerhalb unserer üblichen Bearbeitungszeit und konnten unter den von Ihnen angegebenen Details keine Bestellung finden. Ohne verifizierte Bestellinformationen können wir keine Rücksendung oder Rückerstattung vornehmen.
Wir möchten außerdem klarstellen, dass unsere Produktinformationen und Gebrauchsanweisungen für Kunden verfügbar sind und unsere Rückgabebedingungen klar und transparent sind. Wenn Sie glauben, dass Sie eine aktive Bestellung bei uns haben, geben Sie bitte die korrekten Angaben an, damit wir Ihnen ordnungsgemäß helfen können.
Wir sind ein seriöses Unternehmen und betreiben keinen Betrug. Unbegründete Behauptungen verfälschen die Erfahrung, die wir unseren Kunden mit großem Einsatz bieten.
MP
Michael P.
Company is a sham
Company is a sham. My wife ordered cosmetics based on the money back guarantee, she didn’t like it, and they refused to give a refund. They’re asking her to make a video of herself putting the make up on with every effort to avoid giving a refund. It clearly says making a video or photos are Only required “if possible.” She does not want to share this personal process out of embarrassment and they refused to issue a refund. This company is awful and should be ashamed and everyone else should be warned to not do business with them. And I will continue making these comments until they give her a refund, long after they block me from their page. See you guys on the other side.
TR
Taylor R.
Impatiently waiting…
I have not yet received my foundation, it has been 15 days since I placed my order! That doesn’t work for me and I will never order again. Amazon can ship something in 2 days, this company 3 weeks and counting?!?
SW
Saskia W.
Nicht mal ein Stern
Nicht mal ein Stern. Ich habe Annahme des Paketes verweigert weil ich es mir anders überlegt hatte, nachdem ich die ganzen Inhaltsstoffe überprüft habe. Sie meinten dann ich bekomme mein Geld nicht zurück, weil ich die Annahme verweigerte.
Meiner Meinung nach, ist dies mehr als Betrug.
MF
Melissa F.
This company is a SCAM SCAM SCAM
This company is a SCAM, buyer beware. Such a horrible company. I am a first time buyer and received the product last week. Their refund policy clearly states:
“100% Satisfaction Guarantee
Not happy with our makeup products? We’ve got you covered! We’ll issue a full refund* or exchange your order for something of equal value that might suit you better. No need to return the item! We just ask that you share your reasons and, if possible, provide photos or videos to help us understand the issue. Your feedback is valuable and helps us improve our products!”
“If possible” is the key word, it doesn’t say you must. I’ve reached out to their customer service for a refund for the foundation. It’s very light, like nothing is there. Put too much on, you look like a ghost. Several emails back and forth, they request a video when there is nothing in their policy that states that. They keep saying “our policy clearly states that”. Okay - where?? Show me!! What a bunch of LIARS.
Had I know this company was overseas, I would not have purchased. SCAMMERS
EDIT: Hello, vima. I see your reply to my review, more pushback. Like I said, show me where it says a video IS REQUIRED for a full refund on your website. It’s not there and you should really consider changing the words “IF POSSIBLE” to “IS REQUIRED” to provide photos or video in your refund policy so customers aren’t blindsided. According to your website, I’ve met all the qualifications for a full refund:
1. Not happy
2. Shared my reasons with you
3. Request submitted within 30 days of receiving product
4. It is a makeup product
5. I am a new customer
Oh, you’re a local based company? What state? Like most beauty products, can I find your brand at local stores like Ulta or Sephora? Nah, you are a company based outside of the US that promotes your products on TikTok and Instagram.
Response from VIMA CosmeticsAug 5, 2025
Hello Melissa,
We appreciate your feedback and sincerely apologize for your dissatisfaction. Our refund policy aims to balance customer satisfaction with fraud prevention, which is why we request videos/photos to verify issues—especially for claims like "no pigment," which can vary by skin tone or application.
While our policy doesn’t require media, it helps us process refunds efficiently and fairly for all customers. We’ve already offered a partial refund or replacement (without return) as a goodwill gesture, but we’re unable to proceed further without the requested details.
We’re a local based.-registered company with global warehouses (like most beauty brands), and our policies are transparently listed here. We’d still love to resolve this—please reply to our last email with the video, and we’ll honor your refund promptly.
Thank you for giving us a chance, and we regret we couldn’t meet your expectations this time.
Regards,
VIMA TEAM
DI
Dianna
Buyer Beware
TL/DR:
The product is ok, if you just want a light cream to put on your face. If you want a true coverage foundation, this is not it. If you are ok with giving your money away to an overseas company and never getting it back if you are unsatisfied, go ahead and buy from them. Otherwise, skip this company all together.
I would not purchase from this company, unless you are completely comfortable giving up any money you send them, because, regardless of what their published return terms state on their website, they do not honor them. It is not a US based company.
First, I would not truly consider this a foundation. It is more like a BB or CC cream. It doesn't cover anything (freckles, spots, etc.). It does not smooth out your complexion, nor provide any real benefits that I can discern.
If you reach out to the company requesting a refund, you will experience quite a bit of double talk. My experience:
First email: We recommend you try it this way
Second email: We cannot refund anything that has been used, but we want you to try it (nice trick)
Third email: Our website clearly states if the foundation doesn't match, and we require a video proving this. Again, double talk. How can one know if the foundation matches, if they do not try it. And, if they try it, how on earth then are they supposed to send it back and get a refund if Vima doesn't take back anything that has been used?
Also, the website does not state you must send a video, it states "if possible". It is not possible in my mind. Why would I send a video of myself to complete strangers, and then run the risk of having them use that video in a promotion maybe? The website also states they will offer a 100% refund, but they tried to tell me they can only give me 25%.
Honestly, I don't think the site should be allowed to operate on FB or Insta until they are clear about what their policies are. I've filed a complaint with my credit card company. Buyer beware.
Response from VIMA CosmeticsAug 5, 2025
Hello Dianna,
Thank you for sharing your experience and feedback. I'm truly sorry to hear that your expectations weren’t met, and I can understand your frustration—especially when it comes to clarity around return policies and product performance.
We’d like to clarify a few points in case they help:
Coverage: You’re right—this product leans more toward a lightweight, skin-tone adjusting formula. It’s not intended to provide heavy, full-coverage results, but rather a natural, evened-out complexion. That said, we understand that may not suit everyone’s needs.
Returns and Refunds: We aim to accommodate first-time customers through a one-time refund or exchange offer. However, as noted, we do ask for photos or a video to better understand the issue (and avoid abuse of the policy). We also cannot accept returns of used items due to hygiene reasons, which is standard in cosmetics, though we do try to work with each customer individually.
Customer Support: If the response felt inconsistent, we sincerely apologize. That is not the experience we aim to deliver. We are taking this kind of feedback seriously to better streamline and clarify our support communications and policy language.
Your comments have been noted and will be shared with our team. We truly regret that your experience with us has been negative, but we do appreciate the time you took to write in, as it helps us do better.
If there’s anything else you’d like to share or if we can assist further, please let us know.
Regards,
VIMA TEAM
JR
Jenn R.
Do not purchase this product
Do not purchase this product. They misrepresent their return policy. They say it is hassle free and that is not true. They request videos and photos. That’s an invasion of privacy. They also claim this works for uneven skin tones and dark circles. Absolutely not! There is like no coverage. They said it’s buildable and you can’t before looking cakey or like a ghost. I do not recommend this company or product. Stay away!!!!
In response to Vima Cosmetics. Rewrite your policy. Your police specifically says “No need to return the item! We just ask that you share your reasons and, IF POSSIBLE, provide photos or videos to help us understand the issue.” I gave you a reason and now you’re forcing videos and not even photo options. Your policy is not accurate Vima Cosmetics. Buyers beware. Their social media accounts don’t allow many comments to be posted. Those posting are would-be influencers likely receiving a kickback so I don’t think you’re getting an honest review.
Response from VIMA CosmeticsJul 26, 2025
Hello Jenn,
Thank you for your feedback. We're sorry to hear that our product did not meet your expectations.
We’d like to clarify that our money-back guarantee is indeed valid, but as with any return policy — whether online or in physical retail — some form of evidence is required in order for our team to assess the issue and provide a fair resolution. This step ensures that the guarantee is not misused and helps us improve both our products and service.
Regarding your concerns about privacy: we never require public sharing of any images or videos — everything is submitted directly to our secure customer support team and is handled with strict confidentiality.
As for coverage, our foundation is designed to be lightweight and natural-looking, with buildable coverage. We understand that results can vary depending on skin type, tone, and application, which is why we offer support to guide users on how to get the best results.
We regret that your experience did not reflect what most of our customers enjoy, and we appreciate your feedback as it helps us serve others better.
Sincerely,
VIMA TEAM