UglybabyReviews of uglybaby.io

The reviewers were clear and unbiased. They answered my questions and gave me some great ideas to improve my site. Now back on track

Ugly Baby is hands-down one of the most useful tools I’ve ever used for improving a website. It’s basically like hiring a mini focus group that actually tells you the truth—and seeing people talk through your site in real time is way more valuable than asking friends or colleagues who are trying to be nice. I ran a batch of videos and within the first few, I immediately spotted the things that were confusing, what people couldn’t find (even when the info was technically there), and where they hesitated before taking the next step. A couple comments stung a little, but that’s exactly why it works. I made changes right away based on the feedback. If you’re a business owner, creator, or agency and you want honest, impartial feedback without bothering your network, I’d recommend Ugly Baby. It’s the fastest way I’ve found to get aligned on what’s broken and what’s working, especially before a redesign or a big marketing push.

Ugly Baby is a fantastic service that I use all the time as a serial small business entrepreneur to test marketing copy with consumers. I have new business ideas all the time, and my first step is usually to throw together a landing page and test conversion rate from ad-driven page views to some CTA (e.g., clicks on "buy now") on a modest budget of a few hundred dollars. Before Ugly Baby, I would run a draft of the landing page by my wife and perhaps a friend or two to refine it before spending money directing traffic to it. Often conversion would be poor and I would have no idea if it was because the product/service was difficult to understand from the marketing copy or because there the product/service truly didn't have any demand in the market. My routine has now changed to have ~10 unique website reviewers on the Ugly Baby platform try to use my landing page and provide feedback on the efficacy of my marketing copy. Doing this has saved me hundreds of dollars in wasted spend on new-idea evaluation! Ugly Baby is a unique service and I strongly recommend that anyone wanting feedback on their website give it a try.

Uglybaby is a fantastic resource! I used it repeatedly to get feedback on each iteration of my homepage. It is so valuable to hear users' unfiltered, in-the-moment thoughts--many of which were things I had never thought of as I designed my homepage. I plan to use Uglybaby for every new landing page to ensure my brand and messaging are as effective as possible!