I saw this service recommended on a FB message board. I decided to try it out and within a couple of hours had three very helpful and insightful reviews of my website from users in my desired demographic. The feedback was very valuable and the process was so easy. As someone who had never heard of this before, I can say I am very glad I went ahead and used it.
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Roxie A.
I wish I had done it sooner!
I saw ads for Ugly Baby months ago when I first launched my Shopify store… after low online conversion rates on my site, these ads started popping back up… and I’m so glad they did!!
I have a brand new product I invented and trying to explain what it is, what it does, and why parents will find it useful has been a challenge on digital platforms (the product sells like hot cakes in person). Getting reviewers’ feedback on our website has been really eye opening🥹I could hear whether reviewers understood the problem and solution in real time and what their hesitations were as a buyer.
The platform is really easy to use and I received 10 reviews in less than 24 hours.
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Traci K.
Worth It
I found the feedback to be very helpful. I wish I could pay for batches of reviews rather than with a monthly subscription - regardless, I do think this is a very useful service.
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Twilight Golf A.
Our club has used @ugly_baby.io with…
Our club has used @ugly_baby.io with great results from their testers. They are timely, very detailed narration and gave invaluable insights. Highly recommend.
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Craig C.
I received 8 videos within 24 hours
I received 8 videos within 24 hours. Real people with valuable advice. Not just random people but people who have experience reviewing websites and gave really valuable feedback. I paid for 3 minute videos but some ended up being much longer and more in depth. It was not a roast, it was informative and actionable feedback. I even got a few new feature suggestions for the app the website is about. I highly recommend uglybaby
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Courtney Dengate K.
Tried 14 Videos | Stick With It and Magic Will Happen
I've ordered 14 videos over 3 days. As context, my product is a custom handmade tumbler. Think Etsy-style craftsmanship on a standalone website, not a mass-produced widget.
The videos arrived amazingly fast; I had some within 30 mins. The first 5 videos from day one were GREAT - actionable feedback with common threads that clearly pointed to necessary site adjustments - not easy to hear but 100% what I needed to improve the site. I made all the suggested changes and requested 4 more videos the next day.
3 of the next 4 videos were a mixed bag. They contradicted each other: too much text, not enough text, not enough images, too many images. Sometimes questioning things that were literally explained on the screen they were looking at, as if they expected to understand a product without reading anything or looking at the pictures.
It made it hard to decipher what changes to make, which made the feedback seem less useful at first. But they have this option to copy the transcripts and paste into AI...which I did. And boom, a separation of clear action items from "noise" emerged (bc no one will be able to please everyone).
So off I went to make more updates, and then ordered 5 more videos. And amazingly - the shift happened - the reviews started to improve .... no purchases yet, but testers had better experiences, feedback got even more specific. It was CLEAR that the buyer experience had improved. I went from "I give up" to "maybe this can work after all".
So brace yourself, because you will need to separate what you can/should actually change from "noise" of not being able to please everyone, and you'll need to resist the urge to disregard too much ... but when you're open to it and address the common threads, MAGIC happens.
Also, I did have a concern at one point (no longer worth detailing), and customer service was super prompt and thorough.
The service has taken me from "why are people coming to my website but not buying" to understanding buyer experiences that I was too close to the process to see. It hasn't translated to sales yet, but feels more optimistic than it ever has.
The only constructive criticism I'll note is that the subscription option seems a bit like trying to grab money from people who forget to cancel. Your ads pulled me in with "$4 videos" and then at checkout, I had to input my credit card for $hundreds/yr. if I don't cancel after a 7-day trial.
It seems a bit like hoping people will forget to cancel to grab the $ rather than just charging a bit more for the service and not requiring the annual agreement. I'd have been more inclined to sign up for a monthly service with x videos included and stay for a bit. Now I'll rush through $4 videos over the next 7 days and then bounce because I needed the service to try to grow sales, not because I have hundreds to pay for it.
If you're a new/small business feeling stuck, definitely try this service - just set a reminder before the free trial ends. :)
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Timothy H.
"After seeing these ads we did the…
"After seeing these ads we did the service. It's unbelievable how fast they get back to you and also unbelievable the reality of the comments you get. Extremely realistic and helpful and brutal LOL. We are already making changes to improve our website! Genius of service! Highly recommended!"
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Drew B.
Super helpful, great value
Not gonna lie, their ad got me on facebook, and their service was fantastic. Super helpful commentary, already made a bunch of tweaks to my business website, well worth it in my opinion. Funny ad too. I'll be having them go over my website again after making some changes