I can see value in the program, but its not for everyone. If you are a coach looking for individual specific demographics - mid 40's soccer mom who drives a prius - AND you are someone with a solid foundational knowledge and aptitude for Facebook - then sure maybe drop your Ten Grand in the bucket and take it for a spin.
But if you are a business looking to market to other larger businesses or departments in corporations - then probably stay away. I learned some things about facebook, I enjoyed the video content, and I stuck it through to the very end - but my purchase price is gone and I have little to no financial return on this time spent (which is somewhat ironic since the trainings in the sales calls you can hear the owner of the company guaranteeing investment return over and over).
Bottom line - My money would have ben FAR better spent hiring an ad agency for a few months.
EM
Eric M.
BEFORE YOU DECIDE, PLEASE READ
If you are considering joining T&F, please read.
I am a Traffic & Funnels Alumni.
Last March, I decided that it was time for me to take the plunge into business consulting as a digital designer. I had seen several coaches across my FB timeline sharing information about how they can help, Traffic & Funnels was no exception. I've been reading their material and following their newsletter and emails for some time prior. I liked how they presented themselves, the confidence, and the sense of trust. I even spoke with a couple of people who went through the program and fully endorse it. So I decided to Join.
Here's the thing. The community is great and very supportive, the mindset recommendations are solid. But is the training worth the 10k investment? In my opinion, NO. For one, T&F is no longer run by it's original 'coaches' and Instead is run by some rather young proxy coaches with little experience. Secondly, although predicated on some basic sales fundementals, the training, and methods for those fundamentals seem a bit dated – nowadays most people can tell they are being sold to on facebook. Also. if you are banking on the personal attention that you would think 10k will get you, you would be wrong. There is not a lot of personal attention that I would expect from a coaching program that has this much of an investment. Lastly, if you are in a BTB niche, I highly recommend trying other coaching programs or ways of developing your business. T&F is not optimized for BTB marketing/sales and there are plenty of other programs that will serve you better.
With that said If you want more personalized help for the money, if you are BTB, and want solutions that will help your business now and into the future, consider other options. BUT if you are a coach and want to learn what they do, in the way they do it, you and are flexible to pivot into their model then consider them as an option.
MI
Michael
Got ClientKit but here are my main…
Got ClientKit but here are my main personal cons:
- The coach assigned to me took over 10 day to get back to me in one part, with nothing more than a 'sorry' and no explanation. This took up a significant portion of time for the limited 10-week access.
- My access to the portal seemed to have expired several months after leaving. I emailed back multiple times to gain access but over the past TWO YEARS I have not heard a single response. Extremely disappointing.
- They say all the right things to essentially manipulate you to get your credit card details and close the sale but after that you're just a number.
TI
Tushar I.
Beware of Packaging Blueprint & ELITE if you are earning less than 15K/mo
This is intended as an honest and fair review which can help prospects and the company alike. There are many pros and cons to Traffic & Funnels.
In summary, their marketing is incredible - responsible for their undoubted success - but, sadly, their fulfilment is far behind. In other words, in my opinion, they underdelvier on their paid courses.
In August 2020 I bought their Packaging Blueprint - a low cost course. On the sales page, it mentioned a 4 module 'library'. I was disappointed to find that each 'library' consisted of just one video training per module. Also, there were at least 3 lessons per module missing compared to what was promised on the Sales Page. This when the Sales Page also promised 'much, much more.'
Luckily they had a Limited Time Guarantee which I invoked and I received a full refund. So credit to them in refunding without fuss, but I hope they corrected the Sales Page or uplevelled the course. Otherwise, my experience with their short courses is that they exaggerate the benefit and even the content. Also, the huge amount of testimonials are often not related to the course in question but more generically with 'working with Taylor and Chris' so beware of that as it's not obvious.
More seriously, I enrolled into the Elite Partnership Programme as I wanted to gain consistent 10K months and scale to 20-50K months.
This was a serious 5 figure investment.
PROS
- they had a large bank of genuine testimonials and case studies
- it really is an 'elite' community of some big businesses. I'm in the productivity space and I found one of the gurus I follow as a member there
- they were confident and transparent enough to connect me with 4-5 current and previous clients on FB Messenger and I was able to quiz them all before enrolling
- I did actually make my investment back so there was a basic R.O.I.
CONS
- By the end of the 6 months not only did I fail to scale to 20K months, but I REGRESSED to only 5K and below
- In my 6 months on the programme no fewer than THREE coaches left - these were their most popular coaches at the time. I was assigned to two of them and it really disrupted my progress. What's more the manner in which they left suddenly with virtually zero explanation or consolation was disappointing
- There is virtually ZERO structure. No step by step system at all. You are dependent on the coaching to design your path, but you can - and I did - end up having multiple coaches who don't share your info with each other. So I had to repeat my circumstances to each coach. Given how much you invest, this lack of personal concern or professionalism to at least know and understand your business is very disappointing.
- I was only coached in ONE strategy to get me to 10-20K months and that was organic. Now the training was good (not easy to follow), but I really should have been enrolled onto CLIENT KIT (a third cheaper) if all I needed was organic training. In fact, one coach admitted to me that I should have been on CK from the beginning as the purpose of that was to give me a solid organic foundation.
- There are lots of live calls, trainings, Office days, etc. but it is overwhelming and generic. One would rather have minimalist training with much more personalised support instead
- I felt like a number. The last coach assigned to me was frankly rude. In over 6 months I've never once been followed up by or checked on by the coaches. It feels like they don't give a crap. Or that they have way too many clients per coach. Or basically their system of fulfilment is flawed.
Those who appear to have succeeded fall into two categories:
1) Those who did CK and upgraded - they started as beginners, established strong relationships and were able to keep going
2) Already successful businesses who were happy to cherry-pick which trainings they wanted, or who were there to be in a mastermind environment so they could network with the best.
I do believe Taylor and Chris to be incredible businessmen and there is a lot of value scattered across their empire. However, it seems like those who benefit most from ELITE are businesses which are already very successful and need a few tweaks to scale. For example, those most satisfied seemed to be 7 figure business owners.
However, for those earning 15K/mo or less, I would recommend comparing with programmes like Taki Moore's CLIENTS. It is much leaner, a ton cheaper and yet more effective.
It saddens me to write this review. In the first few months I was very active and genuinely tried to squeeze the juice out of the programme and community. I did benefit from their productivity and organic training, but I could have got all this from CK.
For prospects reading this, I hope I've given you a fair window into the pros and cons; for TF personnel I hope you won't hold this review against me, but see it as welcome means to level up your fulfilment.
DI
Disgruntled
I got roped into Client Kit
I got roped into Client Kit - thinking that I was getting a marketing agency to work alongside me to build out a funnel and offer that would guarantee an increase of sales and traffic to my business. The sales agent on the phone even said that they would work with me until I was successful. They would do A/B testing until I had something that really hit gold. What I got was a robust online course that taught you how to post in groups and convince people online to hop on sales calls with you where you pitch them a high ticket offer. In my opinion, this marketing technique has expired in its novelty -people are hip to it now and resistant to being sold in this way. T&F didn't help me build anything. I had to do everything else myself. And when my blocks toward selling came up (after being cursed out by people I met online) - I decided to change my offer because it didn't feel right. This cost me time and at traffic and funnels time is of the essence. At the end of Client Kit, Traffic and Funnels dropped me on my ass with zero remorse. I spent 2 months watching online courses and 10 K - and left with no sales under my belt. If you don't want to be on Facebook all day or have reservations talking to complete strangers - this is not the marketing strategy for you. IMO this ad agency is hyped out. They are bottom line oriented. You are just another drop in the bucket for them. They teach you to sell things based on the results you get your clients (which validates the huge price tag), but don't care if you do or you dont get results in the end. I did however notice a positive change to my mindset as a result of the teachings. If you decide to do this course, know that 2 months is ALL YOU GET. So go to every single group call and milk it for what it's worth - but know you will be doing all of the legwork. I had to hire someone else to help me get a working funnel (and did for 1/10th of the price). Congrats to T&F on their overwhelming financial success as an agency, but know that you can get just as good or better help somewhere else. Their way is not the only way. And I don't think what they offer is the best around as they say - it’s just the most expensive.
AN
Anonymous
This my honest review 2 years after the…
This my honest review 2 years after the CK program. I went through an old CK program in 2017, so their trainings may have changed since now and their coaches may have changed since then. I HOPE the way they've treated people has changed.
I've waited 2 years to post this review so that my emotions could settle and I could provide a realistic account of what happened to me.
Pros: You'll learn something. You'll meet some great people. You'll be pushed outside of your comfort zone. The program itself is good if you're new to marketing on social media platforms. The private CK Facebook group is nice, some of the members were very active and helped me out a lot.
Some of the coaches and admin staff were really helpful and I appreciate them to this day - the negative part of my review is not about them.
Cons: My biggest issues with CK were horrible treatment by certain coaches.
I 100% know their process works and smart marketers are part of their team. You can do well if you take responsibility for doing what you need to do. There is no magic pill which will make you succeed. However, sometimes even great processes need to be slightly customized (which is what I needed help with but didn't receive).
Personally, I was told to "Don't be a little b***h" by certain coaches for simply asking questions. I followed the T&F program with 100% commitment and adherence to the program for 3 months, but I wasn't seeing results. When I brought this up on a coaching call, I was called "dumb", "an idiot", and "obviously not doing the right things".
I was met with resistance from coaches every time I asked for help with my offer/messaging/strategy. Out of the many times I asked for custom help, I received custom advice twice.
The coaches I looked up to effectively tore me down every time I had an issue by attacking me personally instead of helping me with the issue at hand. When I asked for help with my offer, a coach looked it over and told me that my offer was good - it was obviously something else I was doing wrong that was preventing me from hitting my goals, but gave me no guidance as to what this issue could be other than "stop being a little b****". I didn't appreciate being called a little b**** repeatedly and having my problems deflected.
I certainly wouldn't have paid money to have people I looked up to speak to me that way if I knew that's what was going to happen. I really looked up to Taylor specifically, but he would constantly call people b****/dumb on calls. I had no inclination that this was commonplace in CK. Like I said, maybe they've changed and realized that different people have different learning styles. Not everyone learns faster or is motivated by being called a b**** on a coaching call 💁🏽♀️
For a long time (even post CK), I felt brainwashed into thinking I was doing something wrong for just asking questions or not following cookie cutter advice because 80% of the time I asked a question in CK I was met with hostility.
It wasn't until I found a new coach that was willing to customize a marketing strategy to work for me (help with offer, custom messaging, etc.) that I was able to see how badly I was treated.
I ended up leaving CK early because of this behavior. You'd have to pay ME money to subject myself to that environment again. Like I said, I hope they've changed, but no one has ever reached out to me or offered an apology for the actions of past coaches or even the founders themselves, so I'm not super hopeful.
I personally know other past CK-ers (specifically women and women PoC) who had a similar experience as me.
I would post this in their public FB group, but when I left it was just a circle jerk of people who tore anyone down that had something negative to say about T&F.
I don't consider it a waste of money. I learned a valuable lesson to vet your mentors well, never allow people to gaslight you, and don't ever pay anyone money to treat you like trash.
GM
Gene M.
Scam
Scam. Old news regurgitated. A big. mistake
Response from Traffic and FunnelsMar 16, 2020
Gene, We hate to hear you feel this way about the training you went through. If there is anything we're able to do please let us know by emailing us at [email protected]
FG
F G.
Wish they would teach knowing how many of us find marketing boring!
Some of the insights are great. I would however very much like them to teach as if they are teaching people who do not share their enthusiasm in marketing. Some of us find it really boring but because of the way modern society is have a "need" to learn it.
Response from Traffic and FunnelsJan 15, 2020
We are sending you an email because we truly want you to have a better experience with us.