DC
Tradekey: Over-promise but under-deliver
Tradekey is a classic example of B2B platform over-promising and under-delivering. I am a seller of agricultural products and I was approached by Ahmed, who is trying to sell me membership packages. To be fair to Ahmed, he was polite and patient. He made a big deal of Tradekey will assign staff to contact buyers on my behalf, and the Key Account Manager (KAM) will connect me to buyers etc. After I signed up, my KAM is this dude Usman. No support whatsover, I never hear from him in weeks. When I msg him, he says he will get back with buyer details, but he never does. And on that member feature about having Tradekey sales staff contacting buyers for me, I seriously doubt it ever existed, because I saw no evidence at all. In the end, I have to DIY everything. The platform itself is average, there are buyleads but I cannot attest to their authenticity. I have responded to dozens of buyer listings but I never get my responses or even queries. Thankfully, I pushed hard for a 4-month trial membership at the start. I will not be renewing my membership for sure.