Steve
Great content
Great content, great prices and updates for life.
Response from TheJapanShop.comJul 24, 2026
Thank you, Steve! So glad the content's hitting the mark. Thanks for being here. Clay & Yumi

The Japan Shop (TheJapanShop.com) has been helping people learn Japanese since 2002. Founded and still run by Clay and Yumi Boutwell — an American-Japanese husband-and-wife team based in Florida — we create beginner-friendly Japanese learning materials: ebooks and paperbacks, audio courses, graded readers, Anki flashcard decks, and JLPT N5 and N4, plus the monthly Makoto e-zine and the Makoto+ membership with its companion app.Our specialty is making real Japanese readable for beginners. Every story and dialogue comes with furigana, line-by-line vocabulary, grammar notes, and native-speaker audio recorded by Yumi, so learners go from hiragana to reading actual Japanese stories faster than apps alone can take them.Popular titles include our Hiragana and Katakana workbooks, the Japanese Reader Collection, Kanji 100, and the Complete Beginner Bundle — a step-by-step path from zero to JLPT N5. Learners will also find free lessons, podcasts, and articles at TheJapanesePage.com, our free-study sister site.Clay has taught Japanese online for more than 25 years, beginning with the free lessons at TheJapanesePage.com, and our store reviews average 4.9 out of 5 across 700+ verified customer reviews. Every digital purchase includes free lifetime updates, and support emails are answered by real humans — usually Clay himself.
TheJapanShop.com (thejapanshop.com) has 76 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
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Language Learning · Saint Petersburg, Florida
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Language Learning · Miami, Florida
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Language Learning · Tampa, Florida
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Language Learning · Fort Lauderdale, Florida
Excellent
76 approved reviews, newest moderated first
Steve
Great content, great prices and updates for life.
Response from TheJapanShop.comJul 24, 2026
Thank you, Steve! So glad the content's hitting the mark. Thanks for being here. Clay & Yumi
Majed
Great products, great support.
Response from TheJapanShop.comJul 24, 2026
Thank you so much!
Heidi M.
Very helpful in all aspects and quick response to emails as well
Response from TheJapanShop.comJul 24, 2026
Glad to help--let me know if you have any questions or suggestions. Clay
Mark K.
Lots of different books and interesting snippets about Japan which makes it fun for the beginner. The sound files are a useful addition as it helps with understanding how words should sound. Overall excellent for a beginner and beyond.
Response from TheJapanShop.comJul 24, 2026
Thank you, Mark! Culture and language really can't be separated especially with Japanese. I'm glad you are enjoying the content and thank you so much for taking the time to write this review.
good ol' J.
Easy order, smooth and fast.
Response from TheJapanShop.comJul 24, 2026
Awesome! Just what love to hear. If you have any questions or suggestions, please reach out to us. Clay & Yumi
Alice T.
Their books helped me pass jlpt N5 (I'm autodidact) and I'm now preparing for jlpt4 on their bundle too. They know what's important and how to explain it!
Response from TheJapanShop.comJul 24, 2026
Thank you, Alice! "What's important and how to explain it" took us a lot of trial and error to figure out, so that line means a lot. Cheering you on for N4. Clay & Yumi
PASCAL L.
Great teaching tools with a great teaching team!
Response from TheJapanShop.comJul 24, 2026
Thank you, Pascal! Thank you so much for your support over the years and thank you for leaving the review. がんばりましょう! Clay & Yumi
DOUG E.
I love Makoto learning! I have used several other learning programs and Makoto ranks among the top 3. I enjoy the variety of learning techniques like: stories, word of the day, etc. In addition, whenever I reach out to Clay and Yumi, they will respond within the next 24 hours, so they are very proactive and interactive. As a Shogun member, I can highly recommend Makoto!
Response from TheJapanShop.comJul 24, 2026
Thank you, Doug! That's a great honor. We appreciate you :)