Repeat customer K.
As a registered nurse and longtime user…
As a registered nurse and longtime user of Ancient Nutrition supplements (which I still support), I joined Dr. Axe’s Cellular Regeneration Program hoping for personalized, high-quality care. Unfortunately, I cannot recommend this program. My opinion: The $8,000 price tag is unjustifiable. The content I accessed—just Module One—was basic and nearly identical to what’s freely available on Dr. Axe’s YouTube channel, website, and books. There was no customization, and the promised supplements were repeatedly delayed for over a month. The initial “blood review” was mostly a scripted sales pitch. I was told they needed to “see if I could be accepted,” which felt manipulative. They spent two minutes on my labs and the rest pushing me to sign a contract on the spot. Once enrolled, the “practitioners” are not licensed professionals. Zoom sessions felt generic, and the weekly Q&A was more like a podcast—nothing new if you’ve followed Dr. Axe online. I’ve requested a refund, which they acknowledged, but they redirected me back to the original salesperson instead of resolving it professionally in writing at this point. Summary: If you’re serious about your health, I strongly recommend working with a licensed functional medicine provider in your area. You’ll likely get far more value, personalization, and ethical care. Update: don’t count on a full refund. Didn’t happen for me and I was not happy with the end result of my lengthy refund process. Before they respond to refunds they let the sales person try to convince you to stay in the program (ie save their commission). I refused that and told them I wanted all responses in writing. All I did was review the material that was in the first section of program for content - and any value because you can’t see more than that. I quickly perused it found out that everything that’s there is for FREE online. There was nothing tailored to my situation. Everything was General dietary information, etc. and I was not impressed and withdrew. Yes I had ONE meeting with a “health coach” who never even shared her certifications because she likely didn’t have any and was simply just reading from a script- asked me if I had any questions about the “materials” . If she had been a nurse practitioner, etc. she certainly would’ve told me so. And I can tell you as a registered nurse that I was not speaking to a colleague. I went through the same lengthy withdrawal refund process that others have explained in their reviews only to have them keep $3000 out of $8000 round figure. No, I was not content with this and I let them know telling them it was not a Christian response and it was a RIP OFF - and I got no further response. I would not recommend this program to anyone quite frankly for any reason and after that, I no longer listen to anything from Dr Axe even for free online.
Response from The Health Institute With Dr. Josh AxeSep 12, 2025
We take your feedback seriously. I want to address your concerns directly and provide clarity about how our program is designed. Program Structure & Practitioner Team- Our Cellular Health Regenerator program is built around a structured four-phase framework that combines functional nutrition, lifestyle strategies, targeted supplementation, education, and coaching to address the root cause of the concerns discussed- not treat the symptoms, which typically results in phase 2 and 3 as phase 1 is strictly intentional in laying the foundation in order for the following 3 phases to function at maximum capacity. Additionally, premium students receive seven one-on-one Nutrition Practitioner calls, multiple opportunities to attend weekly group coaching sessions (plus access to the replays), and open office hours. During the weekly live Expert Q&A sessions, each student is invited to submit one question so that we can be fair to everyone attending. For those who cannot make the live call, we also provide the option to send a question in advance, and our team will ask it on your behalf. To clarify: while some of our team members are doctors, not all of our Practitioners are medical doctors—and we never represent them as such. They are, however, credentialed Nutrition Practitioners who specialize in cellular health and functional wellness. Their certifications include (but are not limited to) DR, FDNP, NTP, RWP, INHC, MScN, CNS, and NBC-HWC. They are not intended to replace one-on-one medical care from your local provider. Instead, they guide you through the program framework, help you apply the principles to your daily life, and support you in creating lasting changes. This is made clear during enrollment, as our program is educational and coaching-based—not a replacement for direct medical care. Supplements & Shipping Delays- We understand your frustration regarding supplements. This past month, we experienced unexpected shipping delays due to a transition with our distribution partner and supply constraints. We've been transparent with our students about the situation. Orders have been actively shipping since last week and are being expedited, but we know waiting has been discouraging. It’s also important to emphasize that supplements are one piece of the program—not the foundation of your success. The daily practices you implement with nutrition, hydration, sleep, stress management, and mindset are the real drivers of change. Supplements are designed to support and amplify the results of those lifestyle foundations, not replace them. Personalization vs. Framework- The program is not a “one-size-fits-all.” While the foundation is consistent across all students, personalization happens through: - Practitioner support that helps you apply strategies to your unique circumstances - Supplement protocols targeted at cellular repair, mitochondrial support, and metabolic balance - Community and coaching to troubleshoot challenges and celebrate wins It’s true that many of Dr. Axe’s free resources echo the foundational principles we teach—but the value of this program is in the structured sequence, accountability, practitioner access, targeted supplement protocols, and live support. It’s not just information—it’s implementation and consistency that create results. Refund Requests- I see that you’ve already requested a refund. Our internal team reviews each request and will respond to you directly. Respectfully, The Health Institute Team