Nathaniel
If Distrokid Did Sync. Brilliant!
Real quick, I want to give a little backstory so you know why I am praising ThatPitch as much as I'm about to. I have produced in the industry for the last six years. I've worked with Gold Record writers, managed teams of producers for catalogue scale, and already have music in several film sync libraries. I also have 100s of thousands of monthly listeners. I am not naive to how any of this works. Sync is a mess. Youtube Gurus tell you to cyber stalk film supervisors and chat them up on LinkedIn (Don't do this, you will be blacklisted) or you use services like Taxi, DropTrack, or Disco. The issue here is sync is a shifting and flowing machine. You'll see a brief for dark moody country, pay to submit to it, get denied, then find out some 2000s bubble gum pop was chosen. Why? Well when they did their lil edits that is what they landed on. Thanks I guess. Additionally platforms like that are filled with A&Rs making more than you ever will, outsourcing their discovery to middle men who pay them even more. Talk about criminal. So gross to me. ThatPitch is just Distrokid for Sync. No pitching, no mess. You upload your song, fill out metadata, credit everyone, and off to "stores" it goes aka Libraries. You pay a monthly fee and keep 100% of whatever you make, unlike places that take 30-50% after you paid to submit to them... The only "issue" I have with it is unlike Distrokid, once my music is on Spotify, I have control. I can market it, playlist it, run ads to it etc. With ThatPitch I am a the mercy of others entirely. But...since it's unlimited, I have started making catalogue just for ThatPitch, that I don't even upload to DSPs. Someone on here compared it to a lottery ticket, and, sure, kinda feels like luck is what does it. But, you can upload as many "ticket" rips as you wish. All in ThatPitch has solved public facing sync distribution. Not lazy guru advice that ruins your potential, not pay to play for every shot you take. A boring distribution service that gets files where they need to be. Sorry, but, if you are hating on this service, you clearly have no idea how sync works and have zero motion to begin with. If you, like me, sit in that weird middle ground where you are not naive, but are still independent, this is the way.
Response from That PitchMay 10, 2026
THIS LITERALLY SUMS UP HOW WE'RE APPROACHING SYNC. THANK YOU FOR SAYING THIS! haha. and yes - I 10000% agree with you on the 'control' aspect. We're working hard to provide direct links for each song in each library once they're live. Transparently here's the issues we face: 1. Most libraries aren't 'tech first'. They're ads people, or music people, but not 'tech people'. So being able to automate them sending us direct links immediately is hard to make happen with everyone. So we're thinking of rolling this out with some libraries who can easily do that, and then convincing the rest, or even paying for the tech so they can. This way you can 'promote' all of your songs on those libraries, and can send customers there. No different than sending fans to your spotify link. 2. We currently get confirmation once a song is accepted into a library, but unlike Spotify, Apple, Deezer who have very consistent timing when songs go live on their site - every sync library works differently. And songs may 'go live' at a different time. A couple variables that can effect this: - How quickly they 'process' the song, (they may have their own tagging they want to do on top of what we provide for them) - Schedule of their team members, or systems to make music go live - A lot of libraries have 'rotations' meaning some songs don't display at certain times of the year, to help promote songs that are more likely to land for specific deals they're working on (example: they want to promote tropical songs to promote vacation package commercials to their clients where it's cold, during the winter months.) So lots of variables, and we need to be able to get that link and send to you, and systemize it across 100+ libraries - but we're working towards it and making lots of progress. :) ----- To be honest, That Pitch is really about systemizing a pretty fractionalized industry overall to make some standard processes so artists are treated fairly (non-exclusive always, no revisions always, get paid 100% of earnings always), have transparency - and libraries have great catalog they can license out to their clients. :) Just takes time. But we're working hard on it every day!! Thanks for being part of the journey. Gets better every day. - Mark



