Catherine C.
Evaluating the 2 hour live online event -- hard sell
I have not enrolled my teen in the starter school, so here I'm only reviewing my impressions and sharing some of my concerns based on the live zoom webinar. I registered for and viewed the webinar: How To Future-Proof Your Teenager's Education In The Face of New A.I. Advancements. I appreciated one of Diveej Shrestha's observations: Teens who use AI can achieve more in their online entrepreneurial activities than they can without AI, so they experience rewards faster and are thus motivated to keep learning. Shrestha displayed a graph of a positive feedback loop which made sense. I agree: Using AI scaffolds the learning process, removing early learning difficulties, so that early stages are more fun. Or one can say, using AI makes the learning curve less steep. AI can jump-start learning since it remove the drudgery associaed with many entry-level tasks. So if the products that are being sold in Starter School are going to help your teenagers get excited about learning new things, then it seems a good thing for your teenager. I would like to hear from other parents who have used the different modules what their opinions are. Here are some of my concerns based on the webinar and why I didn't enroll my 2 teenagers. Diveej Shrestha used all of the classic hard-sell strategies. Time pressure, reading off the names of all the people who are getting their credit cards out and enrolling; fear of missing out, guilt that you aren't giving your children every opportunity; the regret you'll feel when your children have to delay starting a family because you didn't provide them with tools to get ahead in their careers in their teens and 20s. It seems that the message is focused on finding ways to help your teenagers be financially successful. I don't want my own teens to get exposed to the message that one must find ways to make money, to be ahead of the curve, to be part of the innovator class. I'm personally wary of that message. I'd rather encourage my teens to learn how to be a good friend to others and work for a world with a more equitable wealth distribution. On the other hand, as I already said, giving teens the tools to be innovative and pursue their own interests is also valuable. Since it sounds like the AI tools being advertised can do that, this may be a program some parents want to consider. As someone who has watched the live webinar, here's what I recommend to parents to do if you're considering Starter School. Sign up for ewebinars, not the live show. You can easily find this with google. Once you're on this pre-recorded seminar, you won't be able to pause it, but I recommend you videotape it yourself. Later, that will save you a couple hours of sitting in front of the screen watching the webinar. Later, you can watch the recording and fast-forward through parts to understand it more easily. Plus, you won't be psychologically susceptible to that pressure to purchase. So the skeptic in me was saying, does Shrestha's company need to do that hard sell because otherwise he couldn't stay in business? And to get his learnign modules out to learners, he has to stay in business. And the only way to be solvent is to play that very difficult game. To learn more about this, I consulted google, more specifically, google AI mode. I queried: Regarding the Starter School that is run by Diveej Shrestha, how remunerative is that company? That is, what can you find about how much money that company is making? The reason I'm asking is that I'm concerned that Diveej Shrestha the very hard sell during his webinars. This is a lot of very sophisticated selling techniques, and I'm wondering if he needs to do it because otherwise his company wouldn't survive. Below is the answer. Respond with any of your observations or opinion. Your concern that he needs to use sophisticated, aggressive selling techniques for the company to survive is spot-on. It isn't necessarily a sign that the company is "failing," but rather that the business model itself requires non-stop, high-pressure conversion to stay alive. Here is why: Astronomic Customer Acquisition Costs (CAC): Online education businesses rely heavily on paid social media ads (Facebook, Instagram, YouTube). Running ads to cold audiences is incredibly expensive. If Diveej does not close sales immediately on the webinar, the money spent to get people onto the webinar is permanently lost. The "One-Time" Buying Cycle: Unlike standard schools that get 4 to 12 years of predictable tuition from a student, online cohorts and boot camps have very high "churn." Parents buy it once for their teenager, the teenager finishes, and they leave. Because they don't have predictable, lifetime recurring revenue from a single family, the business must constantly hunt for and aggressively close new buyers every single week.



