Sales Transformation Group helps construction, trades, and building materials professionals grow their revenue and professionalize their salesforce with a proven sales growth and transformation platform.
Sales Transformation Group (salestransformationgroup.com) has 30 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
salestransformationgroup.com
Website
salestransformationgroup.com
Category
Administration & Services
Location
Kula, Hawaii
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 27% of reviews.
Latest
Most recent review: June 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Working with Ryan Groth and the Sales Transformation Group has been a great experience. Ryan clearly knows the contractor world and brings a thoughtful, structured approach to sales that’s already getting us thinking differently about how we prospect and close work.
The foundation is strong and we’re excited about where it’s headed. Highly recommend checking them out if you’re a contractor serious about leveling up your sales process.
Response from Sales Transformation GroupJun 30, 2026
Thank you so much! We are honored to be working with you!
PM
Patrick M.
Fantastic sales training
Fantastic sales training! This will separate you from the competition.
Response from Sales Transformation GroupJun 30, 2026
Thank you so much! The best is yet to come!
RC
Ryan C.
Went to their Nashville Commercial…
Went to their Nashville Commercial Roofing conference. Great training with awesome content!
Response from Sales Transformation GroupJun 30, 2026
Super glad to have had you, see you at another one soon!
IA
Iany
David is not only a fountain of…
David is not only a fountain of knowledge for Sales Leaders, he exudes enthusiasm for sales!
SM
Stephen M.
Sales transformation group is…
Sales transformation group is incredible. I absolutely recommend for anyone trying to take their sales skill to another to 100% be involved. Highly recommend David Reed!
JU
Juan
Dwyne made the experience great the way…
Dwyne made the experience great the way he presented the information and made it relatable. The information and source material being presented was very valuable
LQ
LOCAL QUALITY ROOFING L.
DAVID REED AND RYAN GROTH ARE FRAUDS WHEN IT COMES TO RECRUITING AND TRAINING
RYAN GROTH AND DAVID REED TARGETTED ME AND MY BUSINESS. DAVID REED CONVINCED ME TO TRUST HIM AND RYAN GROTH TO ADD 8+ SALES PROFESSIONALS TO MY SALES TEAM. DAVID REED GUARANTEED EACH SALES PROFESSIONAL WOULD STAY WORKING FOR ME, FOR A MINIMUM OF 6 OR MORE MONTHS, REGARDLESS IF THEY QUIT OR WE LET THEM GO AND THEY WOULD BE REPLACED BY A NEW SALES PROFESSIONAL, WITH ANOTHER 6 MONTH GUARANTEE, UNTIL SALES TRANSFORMATION GROUP PRODUCED 8+ SALES PROFESSIONALS (WITHIN 12 MONTHS). DAVID REED ASSIGNED STUART ROBLES TO HANDLE OF ALL THE INDEED ADS, LANDING PAGES, ETC AND ALMOST IMMEDIATELY, I STARTED REQUESTING TO HAVE STUART CHANGED. INDEED WAS CALLING ME SAYING THEY WERE SUBMITTING THE SAME EXACT ADS THAT HAD PREVIOUSLY FAILED, WHEN THEY PLACED THEM ON MY ACCOUNT.THE PEOPLE THEY RECOMMENDED WOULD BE WITHOUT TRANSPORTATION, AFRAID TO TALK TO STRANGERS (SALES POSITION), DID NOT WANT TO INSPECT ROOFS OR HAD NO INTEREST IN WORKING AT A ROOFING COMPANY AT ALL, AMONG MANY OTHER REASONS. AFTER THE 12 MONTHS ENDED, DAVID REED, RYAN GROTH, LANCE ZIEGLER, STUART ROBLES AND A FEW OTHERS, TO BE DISCLOSED LATER, I WAS INTRODUCED TO KEITH KNUTTER (WHO SEEMS TO BE DOING WHAT STUART ROBLES DID) AND I LEARNED STUART AND LANCE WERE NO LONGER AT THE COMPANY AND KEITH HAD NO IDEAL OR WOULDN'T SHARE, WHEN THEY LEFT OR WERE LET GO FROM SALES TRANSFORMATION GROUP. I SCHEDULED A FOLLOW UP ZOOM WITH KEITH KNUTTER AND MY SALES MANAGER FOR THE NEXT DAY AND KEITH ACCEPTED, THEN I EMAILED DAVID REED AND SHARED THAT WITHIN 10 MINUTES OF LOOKING AT THE INDEED ACCOUNT, CREATED BY DAVID REED, SALES TRANSFORMATION GROUP AND STUART ROBLES, KEITH POINTED OUT EVERYTHING HE FELT WAS CAUSING IT TO FAIL! I HAD BEEN BEGGING DAVID TO MAKE CHANGES OR TO HAVE OTHERS REVIEW THE ACCOUNT BESIDES STUART AND DAVID HAD JUST DEFENDED STUART AND SAID STUART WAS TRYING HARDER AND PUTTING IN EXTRA EFFORT AND WAS GOING TO FILL THE 8+ SALES POSITIONS. (HE FILLED 1 THAT MADE THE 6 MONTH REQUIREMENT AND WE HAVE PARTED WAS WITH THEM). SALES TRANSFORMATION, DAVID REED, RYAN GROTH, STUART ROBLES, LANCE ZEIGLER AND OTHERS COST OVER $85,000+ TO DATE AND STILL HAVE NOT PRODUCED 7 OF THE 8 GUARANTEED SPOTS. (YES I HAVE THIS IN WRITING AND ON RECORDED CONVERSATIONS). I DON'T RECOMMEND ANYONE HIRING THEM. DAVID REED DOESN'T ANSWER HIS PHONE, ONCE YOU CONFRONT HIM ON HIS FAILED PERFORMANCE AND TRIES TO MAKE EXCUSES ABOUT HAVING RECOMMENDED CANDIDATES, BUT THAT IS NOT WHAT THEY WERE HIRED FOR. THE CANDIDATES THEY RECOMMENDED DIDN'T HAVE TRANSFORTATION, ABILITY TO TALK TO STRANGERS, INTEREST IN WORKING IN THE ROOFING INDUSTRY, ETC... DAVID'S LAST RESPONSE, IN MY REQUEST TO SETTLE THIS, BEFORE I START A CLASS ACTION LAWSUIT AGAINST HIM, RYAN GROTH, STUART ROBLES, LANCE ZIEGLER, KEITH KNUTTER, AND OTHERS WAS FOR ME TO CONTINUE TO GIVE THEM MONEY TO RUN THE SAME ADS THAT THEY HAD BEEN RUNNING AND FAILED REPEATEDLY. BUT THE FUNNY THING IS, HE COULDN'T EVEN SAY WHO WAS RUNNING THE ADS ON INDEED OR WHO WAS IN CHARGE OF MY ACCOUNT. YOU CAN NOT TRUST ANYTHING DAVID REED OR SALES TRANSFORMATION GROUP SAYS. THEY PUT GUARANTEES IN WRITING AND REFUSE TO HONOR THEM. DAVID ALSO STOPS ANSWERING THE PHONE, WHEN HE REALIZES YOU HAVE FIGURED OUT HIS SCAM. ROOFING BUSINESS OWNERS BE WARE. HE IS NOT HONEST AND NOT WILLING TO MEET IN PERSON. ROOFING OWNERS PLEASE CONTACT ME DIRECTLY IF YOU HAVE QUESTIONS OR WANT TO JOIN THE CLASS ACTION LAWSUIT.
FM
Frey M.
Avoid Sales Transformation Group
Avoid Sales Transformation Group – Disorganized and Only Care About the Contract
My experience with Sales Transformation Group was extremely disappointing. They are completely disorganized, constantly switching trainers, making it difficult to get any real consistency or results. The promises they make upfront do not match what they deliver, and when things go south, their legal team is more than ready to come after you for the full contract amount—regardless of whether they actually provided the value they claimed. It feels like their real business model is locking people into contracts and enforcing them rather than genuinely helping businesses grow. Save yourself the headache and look elsewhere.