Erica
Vertical Videos Need Work
One question/comment I have is that with so much marketing happening on social media these days, the standard videos look great, but they don't always translate well to vertical formats like Reels, Stories, and TikTok. In my opinion, incorporating more panning or movement across the photos could help make the videos more social media-friendly vs forcing a crop. Since MLS photos are shot in a wide format, they can end up looking awkward when cropped vertically. At the same time, most agents don't want to pay for two separate photo shoots just to get content for both MLS and social media. Do you have a way to create that type of motion effect in your videos, or any options that work better for vertical social media platforms? Maybe even just a larger crop area with additional panning?
Response from Reel EOct 4, 2026
Erica, thanks for the honest feedback, and sorry nobody got back to you on the vertical video question. You were right about the crops looking awkward. We've worked on that since, partly because of your note. Ori