Chris B.
Transformative to your organization...
Pragmatic Marketing has been an instrumental framework for how we look at the functions of Product Marketing, Product Management and Demand Generation within our organization. I have had the pleasure of implementing the Pragmatic Marketing framework at multiple technology companies with great success. We don't authorize a single product initiative without a rigorous voice of customer process that is underpinned by NIHITO and Win/Loss taught by Pragmatic Marketing. I Highly recommend that any technology product professional get their certifications and add these skills to their arsenal.
Response from Pragmatic InstituteMar 29, 2021
Thanks for your feedback, Chris! We appreciate you taking the time to share your experience with us, and we look forward to connecting with you in the Pragmatic Alumni Community.




