Luke H.
David did an excellent job helping with in home sales
David did an excellent job helping with our sales team. His effort and attention to detail are second to none. I highly recommend David for any form of sales training.

Pendulum Sales TrainingPendulum Sales Training exists to raise the standard of selling in home services and agencies. Our vision is to empower 100,000 sales professionals to earn life-changing income while fulfilling their deepest personal aspirations. We believe that financial success fuels impact, enabling sales leaders to invest in their families, their faith, their fitness, and their communities. Beyond business growth, our purpose is to build reps into leaders and create opportunities for the next generation by sponsoring 1,000 high school apprenticeships each year, with a goal of helping 70% of those students achieve $100K+ within two years.At the core of our approach are the Four Pillars of Pendulum Sales Training:Process & PlaybooksWe assess and rewrite your sales process from top to bottom — discovery, presentation, closing, and objection handling. Every team receives customized scripts, playbooks, and onboarding guides to create a repeatable path to revenue.Performance SystemsWe install dashboards, pipeline reviews, and compensation alignment tools that create visibility, accountability, and clear benchmarks. This ensures your sales team is measured, managed, and motivated the right way.Pendulum AIOur technology stack equips your team with conversation intelligence, objection role-play AI, and CRM optimization. These tools sharpen skills, provide real-time insights, and make sure no deal slips through the cracks.Precision CoachingTraining is not theory — it’s repetition. Through weekly role-plays, group coaching sessions, accountability pods, and ongoing objection rewrites, we turn concepts into habits and habits into results.At Pendulum, we do not just train salespeople. We build professionals who are passionate, persistent, prepared, and disciplined. Together, we are creating a movement of purposeful sales leaders who drive results in business and impact in the world.
Pendulum Ai Sales Training (pendulumcertified.com) has 19 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
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Luke H.
David did an excellent job helping with our sales team. His effort and attention to detail are second to none. I highly recommend David for any form of sales training.
Leo L.
David and his team at the Real deal. Grateful for their support to our sales team. They’re a great value added partners.
Luke D.
David did so much for me and my team here at five star Epoxy. From implementing processes to helping us recruit definitely recommend to any startup, or well established business.
Oliver H.
I’ll start by saying I would recommend David Reed to any individual or team who are interested in leveling up their sales game. David was instrumental in my success as a seller and he left me in a much better place than I started. He is truly great at making discovery approachable, improving objection handling, and providing all of the tools that one needs to exceed their goals.
Lance M.
Very tangible and practical system to get up and running. Was able to easily identify weak points and train those so we can increase our output. Really enjoyed the process and continued education. Top notch! Highly recommend
Bakri B.
Owning a plumbing service company has its own challenges, and trying to train your own people is tough. Pendulum has helped me tremendously with understanding sales and it’s important. And they have given me actionable steps that have helped my business increased sales!!
Jason R.
I had the privilege of working directly with David Reed in the past, where I reported to him. What set David apart was his collaborative coaching style: he didn’t just manage, he worked side-by-side with me to build strategy, refine my approach, and win key deals. Together, we held countless strategy sessions focused on complex enterprise opportunities. These were deep dives into deal structure, stakeholder mapping, and execution plans. That hands-on partnership helped me close multiple enterprise deals in a single year, ultimately making me the first rep in company history to surpass $900K in annual revenue, and then cross $1M the following year. David’s approach combines big-picture vision with practical, tactical coaching. He creates an environment where salespeople feel empowered to own their business while having a trusted leader in the trenches with them. Now with Pendulum Certified, David brings this same framework to other companies looking to develop high-performing sales teams. If you need a partner who can elevate strategy, improve pipeline quality, and help your team win bigger, faster deals, Pendulum Certified is an invaluable resource. What I like most: • Collaborative strategy sessions that led directly to closing major enterprise accounts • Clear, actionable frameworks for deal execution and pipeline management • A leader who genuinely invests in both personal growth and company success
Sam C.
I worked with David at Pendulum for almost a year at my current company. His knowledge of the sales process as well as customers was invaluable for not only myself but my team. We had been struggling with our sales strategy, it had not changed for many years. We found that the customers we were speaking with were less engaged and were not seeing the value in our service. When David came in, he immediately saw areas of improvement and worked together with us to develop a new strategy. We quickly restructured and started seeing an incredible difference with the value of conversations we were having with prospects, shortened sales cycles, and more deals coming across the finish line. David also helped us develop better reporting with more efficient data we could present to management on a weekly/monthly basis to better showcase metrics data and improvement. I cannot emphasize how much we enjoyed working together with David on what would work best for our organization and our industry rather than someone just sending generic items that may or may not work. If you think your sales team is no longer motivated or just isn't performing up to your standards, I cannot recommend David and Pendulum Certified enough.