Mars offers horrible products, most are full of dyes banned in Europe! M&M’s rate zero out of a 100 on the Yuka app due to all the food coloring! Pop Tarts are full of sugar and should never be given to children! Lucky for Kelloggs for selling these awful products to Mars!
MM
Mr Mark B.
Exploitation? Reduced the size, but forgot to reduce the price with it
Just purchased a box of celebrations as a gift, basing my purchase entirely on previous buys of the same product. The boxes were neatly stacked in the supermarket alongside the Roses, Quality Street and Heroes competitors. All were the same price, (which was the standard cost, with a small inflationary increase) but always having been a Mars and Galaxy fan, I decided to stick with the old faithful.
Unfortunately it wasn't as faithful as I had assumed, and loyalty to the brand doesn't seem to be reciprocated by how Mars have now marketed this product.
It was only on getting the product home that I noticed that the size of the tub had been cut down dramatically and when checking, the actual content had been reduced by more than 10%, with 61g less chocolate in the box.
I was disgusted by this, so went back to the supermarket to check, and this was the only brand and package that had changed, and effectively increased it's pricing like this.
I do appreciate the need for inflation and price rises on products, and these were 50p more than they were 6 months ago, so I accepted that without any concern. However, this same package branding, was hiding the reduction in quantity in plain sight, decreasing the value to the customer and undermining product trust and reliability.
For years we have had smaller size products sold in multipack options, but that has always been transparent, providing fair choice and option for the customer. This on the other hand, has come across as blatant deception, and with this product being a favourite of the elderly to purchase as gifts and care packaging, I personally fell that it is entirely exploitative.
Over the years, tastes change and recipes change, and todays Mars products have already moved away from the luxurious creamy escapism that they used to provide. Much of this has been because of cheaper ingredients being used to stretch the margins for the company, and that's fair enough. Hiding profiteering under the guise of providing the same item is something different entirely, and I am annoyed with myself for falling into this commercial trap.
That said, without the creamy escapism of the past, this is now just another sweet confectionary, and as a consequence, I will be moving my loyalty to other brands, where at least I will get what I expect.
I am extremely disappointed with Mars for taking this approach to increase profits, and my advice is to check the packaging before you get to the checkout.
MB
Mo B.
Well
Well, not a fan of them except they so called limited series bars and M&M’s. This products i really like.