LinkbyReviews of linkby.com

Costly, frustrating campaign: low quality traffic, traffic to pages not on campaign brief, social boosting features that drive low return but high clicks for publisher and linkby We’re a founder-led brand and recently ran a pay-per-click campaign through Linkby. We’re sharing our experience so other brands know what to expect before signing up. Concerns raised mid-campaign weren’t acted on. When we saw problems during the campaign and asked for clarification, it wasn’t paused or clarified. We were told to let it keep running and that any issues could be addressed and reimbursed later. Pausing at that point would have avoided much of the costs and inefficiencies. Traffic quality was very poor. Compared with our other publisher partnerships, engagement such as time on site was unusually low (less than 1-2 sec visits), and the campaign produced zero purchases. Traffic went to pages outside the brief. The brief covered specific products to target, but a substantial share of clicks landed on an accessory / non-core page. One page, for a product we have never promoted as a standalone item, had incomplete photography and product information. Deeplinking didn’t match the brief. The instructions were conflicting. Publishers could link to any page on our site rather than only the products they were briefed on. The publisher used paid social boosting. Through our Meta account, we could see that the publisher ran several boosted posts promoting our brand. On Meta, an advertiser chooses what to optimise for, and paying for basic clicks typically costs far less than optimising for add-to-carts or purchases. We were charged around £1.1–1.50 per click for traffic that could be boosted for clicks with a few cents, paying 10-100x for clicks. Overall, the campaign didn’t run as briefed, and we were asked to pay for traffic that didn’t serve its purpose. When we raised these points, we didn’t feel the campaign and process was designed to protect and grow the brand partners.

Linkby publishers are full of click farms which will get you clicks that won't even make it into your traffic analytics - then you'll query them and they will never reply. Customer service is appealing. Only good when it comes to sell you another 3 to 4k article. Be careful and use earned media.

Scam! They proclaim to be publishers and ask for lengthy articles but neither they or you have control over the final content. It might be picked up and published as an article or someone can add one paragraph with links on every word in a newsletter and you pay for every accidental click on that paragraph. STAY AWAY!

Do not under any circumstances use Linkby. They will steal your money. The clicks you get are mostly trash. They bait you with some high quality publishers, then push a bunch of low quality publishers on you that will take all your budget and send garbage traffic.

We've used Linkby for nearly two years and have cut the relationship short. At first, the proposition seems to be great. You get articles and only pay for the "high quality" clicks. But... You do indeed get articles published on good publications but those clicks, those are garbage. On our latest campaign, a 5000 GBP budget got us exactly 0 sales, even though we supposedly had 3000+ high quality clicks. Bounce rate, time on site,... all the metrics were horrible. More worrying is that while the budget is used up at a normal rate, the last few days of the campaign, your budget will suddenly get eaten up at a much faster rate so you end up spending the whole amount. If you're happy to pay 2500-5000$/article and not get good traffic, Linkby is for you. If you'd rather see a good ROI, stay away.

Really poor service from Linkby and end publisher (The Evening Standard), we included a brief with photos and the Evening standard decided to use a different set of photos that didn't even correspond with our article. In addition, all the links were to one of our product pages which doesn't make sense, especially in terms on the article. Linkby aren't able to really help and blame the publisher which is such a waste as we have a terrible written Affiliate Marketing article, which makes little sense and theres nothing we can seemingly do about it. To add to our annoyance, the Evening Standard have linked to our competitor in the same article! It's like they don't even understand what their clients are trying to achieve.