KUIUReviews of kuiu.com

I purchased coats for my son and husband for Christmas 2025, which were not cheap. After 1-2 months of normal wear, the coats have started piling which is a reflection of poor quality. I reached out to the company and was told that there is no warranty for them. Very disappointed and I would not recommend this company.

I ordered the Bicomp Jacket. I was very happy with the product until it all of a sudden started developing pilling where individual strands of the material started to pull out of the fabric. This jacket has only been worn around the house and town. It was never used in a rugged environment. I contacted KUIU and their response was canned and basically said too bad. They claimed their products are tested to endure in rugged environments, but that is clearly not the case with this product. I was disappointed by the lack of interest in addressing a clear design flaw in their product and lack of customer service, given the premium they charge for their products.

Wanted to order clothing today cause KUIU announces a 40% rebate. When I reached the checkout, noticed regular delivery cost $30!! Outrageous !!!! That’s how they offset the 40% rebate! Bad marketing! Delivery compagnies like Canada Post, DHL, Puro and many others are very cheap. Rip off!! Careful folks!!

Customer service is abominable. Ordered an xl for a Christmas gift and received a Large. Contacted the company and despite it being THEIR error, they required us to return the wrong item before they would send the correct one. I was a little put out but did it. Over three weeks later we received the replacement item. Still the wrong size. I called to speak to a “customer service” rep and was told that they hadn’t “opened an investigation” previously, as if that were my fault. I was told again that they would only replace it after we sent the wrong one back. So twice I have had to package up the item, drive to the UPS store, and wait for someone in their organization to approve a replacement item, despite it being all their fault. I have seldom dealt with a company that had such terrible customer service. We have been longtime customers but will never buy or recommend their products again.

I’ve always used KUIU gear and have been very happy with both the quality of the products and how quickly orders arrive. I’ve also had good experiences with customer service in the past. Recently, I had several items in my cart for about a week, and one day all of them showed a 50% discount. When I attempted to check out, the prices reverted back to full price at the payment screen. I contacted KUIU through their AI system and was told a representative would follow up to ensure I received the correct discount, but I never received an email. When I later called customer service, I was told they could not honor the price that was displayed. This was disappointing, especially as a long-time customer. The situation felt mishandled, and I expected better communication and resolution.

I ordered a tent from Kuiu on October 25th. It’s now the end of December and it still hasn’t arrived. Since ordering, Kuiu has launched two separate “investigations,” each supposedly taking 10–12 days. In both cases, they failed to follow up, provide a resolution, or even proactively contact me. I had to chase them each time just to get an update. Now they’ve stopped responding altogether and have ignored my last two emails. This has been an extremely frustrating experience and easily one of the worst customer service experiences I’ve had. At this point, I still don’t have the product or a clear explanation of what’s going on.

I am extremely disappointed with both the quality of KUIU’s product and their warranty process. I purchased the Super Down Haven Hooded Jacket, and less than two weeks from the purchase date, after wearing it only twice in a normal daily environment, it already showed fabric failure. This jacket was not abused, snagged, or subjected to any misuse. It was used exactly as intended. For a company that markets itself as a premium technical outerwear brand, this level of durability after such minimal use is unacceptable. What’s worse is KUIU’s response. Despite providing photos and a clear explanation, customer service immediately dismissed the issue as “cosmetic” and blamed abrasion—without any meaningful investigation. This feels less like a warranty review and more like a scripted denial designed to avoid standing behind their product. At this price point, customers are paying for quality, durability, and trust. KUIU failed on all three. If a jacket can’t survive two normal wears less than two weeks after purchase, and the company refuses to take responsibility, then the brand’s warranty is essentially meaningless. Plenty of companies sell expensive gear. Very few hide behind fine print when their product fails almost immediately. Unfortunately, KUIU appears to be one of them. I will not be purchasing from KUIU again and would strongly caution others who expect premium performance and accountability to look elsewhere.

Interesting that most reviewers agree with me. Kuiu used to be a top notch, premium company, but no more. I ordered a pair of pants—not cheap by any means. When you spend high end dollars, you expect quality. These pants were so thin and made with cheap craftsmanship that they looked like I had slept in them after wearing them for about an hour. The “service” department was totally unhelpful and would not take any sort of responsibility or display any desire to have a satisfied customer. Scratch them off the list.