Kelley Blue Book is the trusted resource for prices, values and reviews on new cars and used cars. Before buying or selling your next car, visit KBB.com.
Kelley Blue Book (kbb.com) has 263 customer reviews on Five Star Index, with an average rating of 1.3 out of 5.
Also known as
kbb.com
Website
kbb.com
Category
Malls & Marketplaces
Listed on Five Star Index
2026
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Most recent review: October 2026.
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The "Cash Offer" is never what you end up with. A hook to get you into the dealership. Our car was all that we indicated and pristine as the evaluator told us many times but the final offer we received was $1000 less.
TK
TKT
This site is a SCAM.
This site is a SCAM. They always undervalue my car by thousands of dollars. I was curious about the "instant cash value," so I clicked on it. That offer was even less than the trade-in value, and they immediately sent my information out to dealerships who blew up my phone with calls, texts, and emails, expecting me to jump at their low-ball offers and waste my time with appointments.
The dealerships actually have a KBB LIAISON on staff. The whole thing is a scam. Now that it's been about a week since I looked at the instant cash offer, and I haven't considered any of KBB's associated dealership offers, they have lowered the already LOW trade-in value of my car by $2,000 and won't even show me the private party amount. It says that the information isn't available at this time. I put another car in, and it shows the private party value.
The date of this review is July 18th, 2023, but I've been using this site on and off for about two years now. This is the worst it's ever been. It is not a friend to the consumer. This site is geared towards helping the car dealerships (Kelley Blue Book's business partners) cheat regular people out of their vehicles by under-valuating them.
This site is a SCAM, and I do not recommend it.
FR
Frank
KBB is a scam made for dealers
So when you look up a "fair" price from the dealer, they show you $63,000+, but when you put the same exact car details as "my car value," they show you $45,000... that's almost $20,000 less than the, supposed, fair price. How is that a fair price then? Seems like KBB is a scam, made for dealers to profit of the unsuspected public. I would not recommend using KBB to anyone trying to get the real market value, and I would not recommend working with a dealer that is trying to take your trade at or around KBB pricing.
JA
Jami
Zip code not accepted page not found…
Zip code not accepted page not found spent over an hour on this site and got nowhere
AA
Al A.
Absolutely Underwhelmed
Absolutely underwhelmed by my KBB "guaranteed" cash offer experience. No dealer would come within $1,000 of what KBB claimed I would get.
PR
proudlarry
Useless to consumers
Useless to consumers. Extremely valuable tool for banks and insurance agencies who exist only to make money!
DR
DR
Had to give a star... I think it takes away the legitimacy of the KBB Valuation
The process and choice to use KBB came with expectations. Top of list -Professional Accurate Valuation of my vehicle. The calls came in 2x-3x daily, finally answered and went to dealership. Unprofessional people that want to steal your car. 100% abuse of a system. I tried to educate the people in that fact that I WAS NOT born yesterday. I would say it is as aggravating as placing your car for sale in marketplace.
TC
Tony C.
Crooks
Crooks, they beat down your car and raise their vehicles value.
They said my car was worth $250.
While they list same cars with less options for 1000s.
1 of my wheels cost 500
Stay away from this so called fair offer site.
Oh and then they sell your contact ot give to the dealers who hive them a kick back to hound you to buy from them.